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Aug 2025
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Home/Insights/Retailers/missionworkshop.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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379.9K
Revenue
Aug 25
89.4K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Mission Workshop is an online retail platform that focuses on offering a range of products for individuals seeking well-designed, durable, and versatile gear. Their inventory consists of backpacks, apparel, bags, and accessories, all intended to cater to the needs of outdoor enthusiasts, urban commuters, and active individuals.

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missionworkshop.com Annual Revenue and Growth

missionworkshop.com's annual sales on its online store amounted to $4.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
missionworkshop.com revenue by year

missionworkshop.com's monthly revenueOVER TIME
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Over the past three months, missionworkshop.com revenue has experienced growth of 0.98%, compared to the preceding three months.

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missionworkshop.com revenue growth for last six months
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Top products on missionworkshop.comby revenue

#1 Control EPX Pack
$519.4
Price
$280.5K
Revenue
#2 Rhake
$487.3
Price
$133K
Revenue
#3 Parallel
$274.8
Price
$77.8K
Revenue
#4 Drift
$312.7
Price
Revenue
#5 Parallel : LT
$274.7
Price
Revenue
#6 Stahl : LT
$178
Price
Revenue
#7 Styrman : Wool
$786.1
Price
Revenue
#8 Sanction : AP
$334.9
Price
Revenue
#9 Quattro Storm
$485
Price
Revenue
#10 Mission Jean [Gen 1]
$269.1
Price
Revenue
#1 Control EPX Pack
$519.4
Price
$280.5K
Revenue
#2 Rhake
$487.3
Price
$133K
Revenue
#3 Parallel
$274.8
Price
$77.8K
Revenue
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OVERVIEW
In August 2025, missionworkshop.com in the FASHION AND APPAREL industry had a revenue of $379,910, a conversion rate of 1.00-1.50%, an AOV of $300-325, and 89,413 sessions. The median revenue for the industry was $77,469, the highest online store was shein.com with $865,065,186, the highest conversion rate was 3.01%, the highest AOV was $393, and the highest sessions were 323,426,413. The lowest conversion rate was 0.62%, the lowest AOV was $75, and the median sessions were 36,717.
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missionworkshop.com competitors

In August 2025, Mission Workshop, with a revenue of $379,910 from 1,174 transactions and 89,413 sessions, has a slightly lower performance compared to some of its competitors. magliarosanyc.com boasts a revenue of $23,581 from 70 transactions and 3,249 sessions, with a higher average order value (AOV) range of $325-350 and a conversion rate of 2.00-2.50. On the other hand, sfbags.com performs better with a revenue of $408,641 from 1,532 transactions and 177,248 sessions, even though its AOV range is lower at $250-275 and conversion rate at 0.50-1.00. toughtraveler.com stands out with a revenue of $190,617 from 285 transactions and 17,000 sessions, boasting a high AOV range of $650-675 and a conversion rate of 1.50-2.00. Overall, Mission Workshop falls in the middle in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the industry.

magliarosanyc.com screenshot
#1 magliarosanyc.com
23.6K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sfbags.com screenshot
#2 sfbags.com
408.6K
Revenue
177.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
mission.com screenshot
#3 mission.com
62.3K
Revenue
70.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
toughtraveler.com screenshot
#4 toughtraveler.com
190.6K
Revenue
17K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
timbuk2.com screenshot
#5 timbuk2.com
931.5K
Revenue
530.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
missionworkshop.com vs top market performers
missionworkshop.com
top retailers
conversion rate vs average order value for missionworkshop.com and its competitors
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Revenue share by device at missionworkshop.com

In August large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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missionworkshop.com channels

Identify top traffic channels that drive growth for missionworkshop.comand discover how performance of traffic channels has changed over time.

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missionworkshop.com Google Ads spend

Evaluate missionworkshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missionworkshop.com devices

Review missionworkshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missionworkshop.com top markets

Explore missionworkshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missionworkshop.com country & global rank

Assess the ranking of missionworkshop.com among other retailers within its primary country and worldwide.

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