Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/missionworkshop.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for missionworkshop.commissionworkshop.com

Start benchmarking for free
Sign in with GoogleSign up with Google
340.7K
Revenue
Sep 25
110.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
Loading...

Mission Workshop is an online retail platform that focuses on offering a range of products for individuals seeking well-designed, durable, and versatile gear. Their inventory consists of backpacks, apparel, bags, and accessories, all intended to cater to the needs of outdoor enthusiasts, urban commuters, and active individuals.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

missionworkshop.com Annual Revenue and Growth

missionworkshop.com's annual sales on its online store amounted to $4.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
missionworkshop.com revenue by year

missionworkshop.com's monthly revenueOVER TIME
View real-time data

Over the past three months, missionworkshop.com revenue has experienced growth of 13%, compared to the preceding three months.

View real-time data
missionworkshop.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on missionworkshop.comby revenue

#1 Control EPX Pack
$517.7
Price
$264.6K
Revenue
#2 Drift
$305.2
Price
$113.2K
Revenue
#3 Rhake
$464.5
Price
$88.3K
Revenue
#4 Parallel
$275
Price
Revenue
#5 Parallel : LT
$275
Price
Revenue
#6 Stahl : LT
$178
Price
Revenue
#7 Sanction : AP
$335.2
Price
Revenue
#8 MERIDIAN
$448.7
Price
Revenue
#9 Transit : Duffle
$305
Price
Revenue
#10 Styrman : Wool
$780
Price
Revenue
#1 Control EPX Pack
$517.7
Price
$264.6K
Revenue
#2 Drift
$305.2
Price
$113.2K
Revenue
#3 Rhake
$464.5
Price
$88.3K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
In September 2025, missionworkshop.com generated $340,730 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.2% but above the low of 0.68%. Their average order value (AOV) ranged between $275-300, slightly below the sector's high of $382, while their 110,677 sessions also exceeded the median of 34,221, yet fell short of the leading site, shein.com, which had a staggering 297,137,690 sessions. Overall, missionworkshop.com demonstrates strong performance within its niche market.
Read more

missionworkshop.com competitors

When comparing missionworkshop.com to its competitors in September 2025, it is clear that missionworkshop.com is holding its own in terms of revenue and transactions. With a revenue of $340,730 and 1,147 transactions from 110,677 sessions, it falls in the middle ground compared to its competitors. magliarosanyc.com has lower revenue and transactions but a higher average order value (AOV) and conversion rate. sfbags.com outperforms missionworkshop.com in revenue and sessions but has a slightly lower AOV and conversion rate. mission.com has significantly lower revenue and sessions, with a lower AOV and conversion rate as well. toughtraveler.com has a higher AOV and conversion rate but lower revenue and sessions. timbuk2.com surpasses all competitors in terms of revenue, transactions, and sessions, but falls behind in AOV and conversion rate compared to missionworkshop.com.

magliarosanyc.com screenshot
#1 magliarosanyc.com
18.7K
Revenue
2.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sfbags.com screenshot
#2 sfbags.com
372.6K
Revenue
159.9K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
mission.com screenshot
#3 mission.com
21.5K
Revenue
40.8K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
toughtraveler.com screenshot
#4 toughtraveler.com
110K
Revenue
10K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
timbuk2.com screenshot
#5 timbuk2.com
704.1K
Revenue
448.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
missionworkshop.com vs top market performers
missionworkshop.com
top retailers
conversion rate vs average order value for missionworkshop.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at missionworkshop.com

In September large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

missionworkshop.com channels

Identify top traffic channels that drive growth for missionworkshop.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

missionworkshop.com Google Ads spend

Evaluate missionworkshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

missionworkshop.com devices

Review missionworkshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

missionworkshop.com top markets

Explore missionworkshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

missionworkshop.com country & global rank

Assess the ranking of missionworkshop.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard