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May 2025
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Home/Insights/Retailers/missionworkshop.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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321K
Revenue
71.7K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
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Mission Workshop is an online retail platform that focuses on offering a range of products for individuals seeking well-designed, durable, and versatile gear. Their inventory consists of backpacks, apparel, bags, and accessories, all intended to cater to the needs of outdoor enthusiasts, urban commuters, and active individuals.

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missionworkshop.com's revenueOVER TIME
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Over the past three months, missionworkshop.com revenue has experienced decline of 25%, compared to the preceding three months.

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missionworkshop.com revenue decline for last six months
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Top products on missionworkshop.comby revenue

#1 Rhake
$509.1
Price
$226K
Revenue
#2 Control EPX Pack
$521.6
Price
$210.7K
Revenue
#3 Quattro M-51
$625
Price
$98.1K
Revenue
#4 Westward
$685
Price
Revenue
#5 Styrman : Wool
$875.2
Price
Revenue
#6 Quattro Storm
$485
Price
Revenue
#7 Parallel
$274
Price
Revenue
#8 Drift
$336.3
Price
Revenue
#9 Vandal
$435
Price
Revenue
#10 Outpost
$270
Price
Revenue
#1 Rhake
$509.1
Price
$226K
Revenue
#2 Control EPX Pack
$521.6
Price
$210.7K
Revenue
#3 Quattro M-51
$625
Price
$98.1K
Revenue
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OVERVIEW
In May 2025, missionworkshop.com in the FASHION AND APPAREL industry had a revenue of $321,015, a conversion rate of 1.00-1.50%, and an AOV of $325-350 with 71,741 sessions. The highest online store in the category was shein.com with a revenue of $731,622,726 and 224,142,058 sessions. The median revenue in the industry was $81,783, with a conversion rate ranging from 0.67% to 3.09%, an AOV between $82 and $415, and 33,223 sessions.
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missionworkshop.com competitors

In May 2025, Mission Workshop's revenue of $321,015 with 976 transactions and 71,741 sessions falls behind some of its competitors. SF Bags outperforms Mission Workshop with revenue of $436,859 from 1,528 transactions and 171,537 sessions, but has a lower average order value (AOV) of $275-$300. Timbuk2 surpasses both with $875,104 in revenue, 5,627 transactions, and 450,040 sessions, despite a lower AOV of $150-$175. Tough Traveler trails with $168,564 revenue from 284 transactions and 16,207 sessions, but boasts a higher AOV of $575-$600. Magliaro Sanyc achieves $20,262 revenue with 58 transactions and 2,614 sessions, with a comparable AOV to Mission Workshop. Finally, Mission lags behind with $49,397 revenue from 371 transactions and 45,067 sessions, matching Mission Workshop's AOV but with a slightly lower conversion rate.

magliarosanyc.com screenshot
#1 magliarosanyc.com
20.3K
Revenue
2.6K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sfbags.com screenshot
#2 sfbags.com
436.9K
Revenue
171.5K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
mission.com screenshot
#3 mission.com
49.4K
Revenue
45.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
toughtraveler.com screenshot
#4 toughtraveler.com
168.6K
Revenue
16.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
timbuk2.com screenshot
#5 timbuk2.com
875.1K
Revenue
450K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
missionworkshop.com vs top market performers
missionworkshop.com
top retailers
conversion rate vs average order value for missionworkshop.com and its competitors
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Revenue share by device at missionworkshop.com

In May large majority of sales on missionworkshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on missionworkshop.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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missionworkshop.com channels

Identify top traffic channels that drive growth for missionworkshop.comand discover how performance of traffic channels has changed over time.

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missionworkshop.com Google Ads spend

Evaluate missionworkshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missionworkshop.com devices

Review missionworkshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missionworkshop.com top markets

Explore missionworkshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missionworkshop.com country & global rank

Assess the ranking of missionworkshop.com among other retailers within its primary country and worldwide.

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