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Oct 2025
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Home/Insights/Retailers/missionworkshop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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336.7K
Revenue
Oct 25
89.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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Mission Workshop is an online retail platform that focuses on offering a range of products for individuals seeking well-designed, durable, and versatile gear. Their inventory consists of backpacks, apparel, bags, and accessories, all intended to cater to the needs of outdoor enthusiasts, urban commuters, and active individuals.

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missionworkshop.com Annual Revenue and Growth

missionworkshop.com's annual sales on its online store amounted to $4.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missionworkshop.com revenue by year

missionworkshop.com's monthly revenueOVER TIME
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Over the past three months, missionworkshop.com revenue has experienced growth of 13%, compared to the preceding three months.

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missionworkshop.com revenue growth for last six months
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Top products on missionworkshop.comby revenue

#1 Control EPX Pack
$517.4
Price
$284K
Revenue
#2 Drift [ON PRESALE]
$305
Price
$131.2K
Revenue
#3 Rhake
$457.3
Price
$84.1K
Revenue
#4 Parallel : LT
$275
Price
Revenue
#5 MERIDIAN
$451.6
Price
Revenue
#6 Sanction : AP
$335.5
Price
Revenue
#7 Stahl : LT
$178
Price
Revenue
#8 Transit : Duffle
$309.4
Price
Revenue
#9 Parallel
$275
Price
Revenue
#10 AO x MW : Navigator
$255
Price
Revenue
#1 Control EPX Pack
$517.4
Price
$284K
Revenue
#2 Drift [ON PRESALE]
$305
Price
$131.2K
Revenue
#3 Rhake
$457.3
Price
$84.1K
Revenue
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OVERVIEW
In October 2025, missionworkshop.com, a lifestyle/fashion and apparel brand, generated $336,657 in online sales, significantly surpassing the industry median of $80,524. Its conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.36%, while its average order value (AOV) stood at $300-325, lower than the high of $378. The site recorded 89,237 sessions, far exceeding the median of 33,163 but dwarfed by industry leader shein.com’s staggering 321,650,758 sessions, highlighting both strong performance and potential growth areas in a competitive market.
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missionworkshop.com competitors

In October 2025, missionworkshop.com stands out among its competitors in terms of revenue, with $336,657. This puts it ahead of magliarosanyc.com ($12,336), mission.com ($18,111), and toughtraveler.com ($79,875), but behind sfbags.com ($343,489) and timbuk2.com ($706,640). When it comes to transactions, missionworkshop.com also performs well with 1,106, falling between magliarosanyc.com (37) and timbuk2.com (4,363). In terms of sessions, missionworkshop.com had 89,237, surpassing magliarosanyc.com (1,653) and mission.com (34,056), but trailing sfbags.com (121,799) and timbuk2.com (313,642). The average order value (AOV) for missionworkshop.com is between $300-325, comparable to sfbags.com ($250-275) and timbuk2.com ($150-175). Finally, the conversion rate for missionworkshop.com falls between 1.00-1.50, on par with sfbags.com and timbuk2.com.

magliarosanyc.com screenshot
#1 magliarosanyc.com
12.3K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
sfbags.com screenshot
#2 sfbags.com
343.5K
Revenue
121.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
mission.com screenshot
#3 mission.com
18.1K
Revenue
34.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
toughtraveler.com screenshot
#4 toughtraveler.com
79.9K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
timbuk2.com screenshot
#5 timbuk2.com
706.6K
Revenue
313.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
missionworkshop.com vs top market performers
missionworkshop.com
top retailers
conversion rate vs average order value for missionworkshop.com and its competitors
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Revenue share by device at missionworkshop.com

In October large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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missionworkshop.com channels

Identify top traffic channels that drive growth for missionworkshop.comand discover how performance of traffic channels has changed over time.

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missionworkshop.com Google Ads spend

Evaluate missionworkshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missionworkshop.com devices

Review missionworkshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missionworkshop.com top markets

Explore missionworkshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missionworkshop.com country & global rank

Assess the ranking of missionworkshop.com among other retailers within its primary country and worldwide.

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