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May 2026
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Home/Insights/Retailers/missionworkshop.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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464.5K
Revenue
May 26
108.1K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$325-350
AOV
May 26
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Mission Workshop is an online retail platform that focuses on offering a range of products for individuals seeking well-designed, durable, and versatile gear. Their inventory consists of backpacks, apparel, bags, and accessories, all intended to cater to the needs of outdoor enthusiasts, urban commuters, and active individuals.

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missionworkshop.com Annual Revenue and Growth

missionworkshop.com's annual sales on its online store amounted to $4.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
missionworkshop.com revenue by year

missionworkshop.com's monthly revenueOVER TIME
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Over the past three months, missionworkshop.com revenue has experienced growth of 3.8%, compared to the preceding three months.

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missionworkshop.com revenue growth for last six months
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OVERVIEW
In May 2026, missionworkshop.com, operating in the FASHION AND APPAREL sector, achieved online sales of $464,475, significantly exceeding the median revenue of $74,720. With a conversion rate between 1.00-1.50%, it remains below the industry high of 3.18%. The average order value (AOV) of $325-350 is also competitive but falls short of the $405 benchmark. The site attracted 108,099 sessions, considerably higher than the median of 29,212, though still far from the leading site, shein.com, which boasts 309,473,559 sessions and an overwhelming revenue of $869,380,784.
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missionworkshop.com competitors

As of May 2026, missionworkshop.com generated a revenue of $464,475 from 1,410 transactions, with sessions totaling 108,099 and an average order value (AOV) between $325-350. In comparison, sfbags.com outperformed it with $721,239 in revenue and 2,336 transactions, benefiting from higher traffic with 220,770 sessions, despite a slightly lower AOV of $300-325. Meanwhile, timbuk2.com led in both transactions (4,108) and sessions (362,860) but had a lower AOV of $125-150, resulting in $562,035 in revenue. On the other hand, magliarosanyc.com had minimal revenue at $25,848, though its conversion rate of 1.50-2.00 was higher than missionworkshop.com's 1.00-1.50. toughtraveler.com, with a significant AOV of $575-600, earned $143,704, while mission.com had a revenue of $147,678 from a lower AOV of $100-125, reflecting varying strategies among these competitors.

magliarosanyc.com screenshot
#1 magliarosanyc.com
25.8K
Revenue
4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sfbags.com screenshot
#2 sfbags.com
721.2K
Revenue
220.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
mission.com screenshot
#3 mission.com
147.7K
Revenue
115K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toughtraveler.com screenshot
#4 toughtraveler.com
143.7K
Revenue
14.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
timbuk2.com screenshot
#5 timbuk2.com
562K
Revenue
362.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
missionworkshop.com vs top market performers
missionworkshop.com
top retailers
conversion rate vs average order value for missionworkshop.com and its competitors
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Revenue share by device at missionworkshop.com

In May large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on missionworkshop.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries missionworkshop.com operates in

missionworkshop.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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missionworkshop.com channels

Identify top traffic channels that drive growth for missionworkshop.comand discover how performance of traffic channels has changed over time.

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missionworkshop.com Google Ads spend

Evaluate missionworkshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missionworkshop.com devices

Review missionworkshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missionworkshop.com top markets

Explore missionworkshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missionworkshop.com country & global rank

Assess the ranking of missionworkshop.com among other retailers within its primary country and worldwide.

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