Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/missionworkshop.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for missionworkshop.commissionworkshop.com

Start benchmarking for free
Sign in with GoogleSign up with Google
508.3K
Revenue
Jul 26
135.8K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
Loading...

Mission Workshop is an online retail platform that focuses on offering a range of products for individuals seeking well-designed, durable, and versatile gear. Their inventory consists of backpacks, apparel, bags, and accessories, all intended to cater to the needs of outdoor enthusiasts, urban commuters, and active individuals.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

missionworkshop.com Annual Revenue and Growth

missionworkshop.com's annual sales on its online store amounted to $4.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.3M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
missionworkshop.com revenue by year

missionworkshop.com's monthly revenueOVER TIME
View real-time data

Over the past three months, missionworkshop.com revenue has experienced growth of 24%, compared to the preceding three months.

View real-time data
missionworkshop.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, missionworkshop.com, a fashion and apparel category website, generated $508,000 in revenue, significantly higher than the average store in the fashion and apparel category, which generates around $71,300 monthly. Its conversion rate of 1.00-1.50% is within the typical range of 0.66% to 3.1%. The average order value (AOV) stands at $275-300, also within the category's typical range of $84 to $403. With 136,000 sessions, missionworkshop.com far exceeds the average store in the fashion and apparel category, which sees around 28,400 sessions monthly.
Read more

missionworkshop.com competitors

In July 2026, missionworkshop.com trails its competitors most significantly in transactions, ranking 4th with 1,711 compared to timbuk2.com’s 4,662, a gap of 2,951. In terms of revenue, missionworkshop.com generates $508,000, placing it 3rd behind sfbags.com, which leads with $677,000 and surpasses missionworkshop.com by $169,000. While missionworkshop.com’s average order value (AOV) ranges from $275-300, timbuk2.com and sfbags.com both offer competitive AOVs of $125-150 and $300-325, respectively. missionworkshop.com also lags in sessions, with 136,000 compared to timbuk2.com’s 412,000, trailing by 276,000. Its conversion rate stands at 1.00-1.50%, similar to sfbags.com but below timbuk2.com and toughtraveler.com, which achieve 1.00-1.50% and 1.50-2.00%, respectively.

magliarosanyc.com screenshot
#1 magliarosanyc.com
22.7K
Revenue
3.6K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
sfbags.com screenshot
#2 sfbags.com
677.2K
Revenue
220.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
mission.com screenshot
#3 mission.com
277.3K
Revenue
216.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
toughtraveler.com screenshot
#4 toughtraveler.com
211.6K
Revenue
21.1K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
timbuk2.com screenshot
#5 timbuk2.com
629K
Revenue
412.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
missionworkshop.com vs top market performers
missionworkshop.com
top retailers
conversion rate vs average order value for missionworkshop.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries missionworkshop.com operates in

missionworkshop.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

missionworkshop.com channels

Identify top traffic channels that drive growth for missionworkshop.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

missionworkshop.com Google Ads spend

Evaluate missionworkshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

missionworkshop.com devices

Review missionworkshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

missionworkshop.com top markets

Explore missionworkshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

missionworkshop.com country & global rank

Assess the ranking of missionworkshop.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard