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Dec 2025
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Home/Insights/Retailers/toughtraveler.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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108.2K
Revenue
Dec 25
11K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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Toughtraveler.com is an online platform that sells durable, high-quality travel gear manufactured in the United States. The website features a wide range of products, including luggage, backpacks, duffel bags, and accessories. Their inventory caters to various travel needs and offers reliable equipment renowned for its longevity and sturdiness.

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toughtraveler.com Annual Revenue and Growth

toughtraveler.com's annual sales on its online store amounted to $1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
toughtraveler.com revenue by year

toughtraveler.com's monthly revenueOVER TIME
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Over the past three months, toughtraveler.com revenue has experienced decline of 26%, compared to the preceding three months.

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toughtraveler.com revenue decline for last six months
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OVERVIEW
In December 2025, toughtraveler.com, operating in the CHILDCARE sector, generated online sales revenue of $108,154, significantly exceeding the industry median of $43,371, with a conversion rate of 1.50-2.00%, below the high of 4.55%. The average order value (AOV) ranged between $625-650, markedly higher than the sector's high of $251, while the site recorded 10,998 sessions, far fewer than the median of 21,315 and the leader babylist.com’s staggering 12,893,760 sessions, reflecting toughtraveler.com’s potential for growth amidst strong performance metrics.
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toughtraveler.com competitors

In December 2025, Tough Traveler reported a revenue of $108,154 with 173 transactions and 10,998 sessions, resulting in an average order value (AOV) range of $625-$650 and a conversion rate of 1.50-2.00%. When compared to its competitors, Tucker Bloom had a revenue of $5,945, Roam Luggage had $142,175, Frost River had $386,584, Mission Workshop had $404,538, and Recycled Firefighter had $10,997. In terms of transactions, Tough Traveler falls in the mid-range, while Frost River and Mission Workshop lead the pack. However, Tough Traveler has a higher AOV compared to Tucker Bloom and Recycled Firefighter. In terms of conversion rate, Tough Traveler falls within the competitive range with Frost River, indicating similar success in converting sessions into transactions.

tucker-bloom.com screenshot
#1 tucker-bloom.com
5.9K
Revenue
2.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
roamluggage.com screenshot
#2 roamluggage.com
142.2K
Revenue
33.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
frostriver.com screenshot
#3 frostriver.com
386.6K
Revenue
79.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
missionworkshop.com screenshot
#4 missionworkshop.com
404.5K
Revenue
118.9K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
recycledfirefighter.com screenshot
#5 recycledfirefighter.com
11K
Revenue
17K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
toughtraveler.com vs top market performers
toughtraveler.com
top retailers
conversion rate vs average order value for toughtraveler.com and its competitors
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Revenue share by device at toughtraveler.com

In December large majority of sales on toughtraveler.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on toughtraveler.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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toughtraveler.com channels

Identify top traffic channels that drive growth for toughtraveler.comand discover how performance of traffic channels has changed over time.

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toughtraveler.com Google Ads spend

Evaluate toughtraveler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toughtraveler.com devices

Review toughtraveler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toughtraveler.com top markets

Explore toughtraveler.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toughtraveler.com country & global rank

Assess the ranking of toughtraveler.com among other retailers within its primary country and worldwide.

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