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Jun 2026
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Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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14K
Revenue
Jun 26
26.2K
Sessions
Jun 26
0.0-0.5%
Conv. rate
Jun 26
$200-225
AOV
Jun 26
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Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

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defybags.com Annual Revenue and Growth

defybags.com's annual sales on its online store amounted to $125.9K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$125.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
defybags.com revenue by year

defybags.com's monthly revenueOVER TIME
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Over the past three months, defybags.com revenue has experienced growth of 70%, compared to the preceding three months.

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defybags.com revenue growth for last six months
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OVERVIEW
In June 2026, defybags.com, a lifestyle/fashion and apparel site, generated $14,026 in online sales, significantly below the median of $72,361, with a conversion rate between 0.00-0.50%, far lower than the industry's high of 3.17%. The average order value (AOV) was $200-225, while the median AOV is $82, but still below the high of $404. The website recorded 26,224 sessions, compared to the median of 28,254, and the leading competitor, shein.com, dominated with $810,274,273 in revenue and 281,242,442 sessions, highlighting defybags.com’s challenges in this competitive market.
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defybags.com competitors

In June 2026, aersf.com leads the competition with a remarkable revenue of $1,483,926 from 6,709 transactions, achieving a conversion rate of 0.50-1.00%. The high number of sessions at 998,849 contributes to its impressive performance, with an average order value (AOV) matching defybags.com at $200-225. boundarysupply.com follows with $95,078 in revenue from 588 transactions and a conversion rate of 0.50-1.00%, supported by 58,793 sessions and an AOV of $150-175. Conversely, defybags.com reported revenue of $14,026 from 66 transactions and a conversion rate between 0.00-0.50% across 26,224 sessions, indicating a struggle in converting visits to sales. Lastly, wedefyfoundation.org generated $7,033 with 64 transactions and a higher conversion rate of 2.00-2.50%, albeit from only 2,751 sessions and a lower AOV of $100-125, making it less competitive overall.

boundarysupply.com screenshot
#1 boundarysupply.com
95.1K
Revenue
58.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wedefyfoundation.org screenshot
#2 wedefyfoundation.org
7K
Revenue
2.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
aersf.com screenshot
#3 aersf.com
1.5M
Revenue
998.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defybags.com vs top market performers
defybags.com
top retailers
conversion rate vs average order value for defybags.com and its competitors
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Revenue share by device at defybags.com

In June large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In June large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries defybags.com operates in

defybags.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

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defybags.com Google Ads spend

Evaluate defybags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defybags.com country & global rank

Assess the ranking of defybags.com among other retailers within its primary country and worldwide.

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