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May 2025
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Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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10K
Revenue
33.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
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Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

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defybags.com's revenueOVER TIME
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Over the past three months, defybags.com revenue has experienced decline of 21%, compared to the preceding three months.

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defybags.com revenue decline for last six months
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OVERVIEW
In May 2025, defybags.com in the FASHION AND APPAREL industry had online sales revenue of $9,995 compared to a median of $81,783. Their conversion rate ranged from 0.00-0.50%, with a high of 3.09% and a low of 0.67%. The average order value (AOV) was $200-225, while the highest in the industry was $415 and the lowest was $82. The website had 33,223 sessions, with the highest being 224,142,058 from shein.com and a median of 33,223 for the industry.
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defybags.com competitors

In May 2025, defybags.com generated $9,995 in revenue from 48 transactions with 33,223 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 0.00-0.50%. In comparison, Boundary Supply recorded $91,205 in revenue from 491 transactions and 58,623 sessions, with an AOV of $175-$200 and a higher conversion rate of 0.50-1.00%. AER SF outperformed both with $1,534,770 in revenue from 6,872 transactions and 783,360 sessions, along with a matching AOV of $200-$225 and a conversion rate of 0.50-1.00%. On the other hand, We Defy Foundation generated $18,622 in revenue from 175 transactions and 6,271 sessions, featuring a lower AOV of $100-$125 but a significantly higher conversion rate of 2.50-3.00%. Overall, while defybags.com falls behind in revenue and conversion rate compared to its competitors, it maintains a competitive AOV in the market.

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91.2K
Revenue
58.6K
Sessions
0.5-1.0%
Conv. rate
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AOV
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#2 wedefyfoundation.org
18.6K
Revenue
6.3K
Sessions
2.5-3.0%
Conv. rate
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AOV
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1.5M
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Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defybags.com vs top market performers
defybags.com
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conversion rate vs average order value for defybags.com and its competitors
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Revenue share by device at defybags.com

In May large majority of sales on defybags.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

In May large majority of sales on defybags.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.
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defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

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defybags.com Google Ads spend

Evaluate defybags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defybags.com country & global rank

Assess the ranking of defybags.com among other retailers within its primary country and worldwide.

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