Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for defybags.comdefybags.com

Start benchmarking for free
Sign in with GoogleSign up with Google
12.7K
Revenue
42.6K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
Loading...

Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

defybags.com's revenueOVER TIME
View real-time data

Over the past three months, defybags.com revenue has experienced decline of 3.7%, compared to the preceding three months.

View real-time data
defybags.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, defybags.com, a FASHION AND APPAREL industry player, reported online sales revenue of $12,697, with a conversion rate ranging from 0.00-0.50% and an average order value (AOV) of $200-225. This is significantly lower than the top player shein.com, with revenue of $817,680,251 and a high AOV of $402. defybags.com received 42,646 sessions, compared to the industry median of 36,317, while the top store had 294,721,604 sessions. Overall, defybags.com shows potential for growth in revenue and conversion rates within the FASHION AND APPAREL sector.
Read more

defybags.com competitors

In July 2025, when comparing defybags.com to its competitors, we see that defybags.com generated a revenue of $12,697 with 59 transactions and 42,646 sessions. The Average Order Value (AOV) ranges between $200-$225, and the conversion rate is between 0.00-0.50. In contrast, boundarysupply.com outperformed defybags.com with a revenue of $92,771 from 517 transactions and 76,201 sessions. Their AOV falls between $175-$200, and the conversion rate is higher at 0.50-1.00. On the other hand, wedefyfoundation.org had a lower revenue of $6,667 from 59 transactions and 2,319 sessions. Their AOV is between $100-$125, but the conversion rate is significantly higher at 2.50-3.00. Finally, aersf.com excelled with a revenue of $1,624,512, 7,253 transactions, and 1,076,722 sessions. Their AOV matches defybags.com at $200-$225, and the conversion rate is also 0.50-1.00.

boundarysupply.com screenshot
#1 boundarysupply.com
92.8K
Revenue
76.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wedefyfoundation.org screenshot
#2 wedefyfoundation.org
6.7K
Revenue
2.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
aersf.com screenshot
#3 aersf.com
1.6M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defybags.com vs top market performers
defybags.com
top retailers
conversion rate vs average order value for defybags.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at defybags.com

In July large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

defybags.com Google Ads spend

Evaluate defybags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

defybags.com country & global rank

Assess the ranking of defybags.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard