Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for defybags.comdefybags.com

Start benchmarking for free
Sign in with GoogleSign up with Google
14.2K
Revenue
May 26
25.4K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$200-225
AOV
May 26
Loading...

Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

defybags.com Annual Revenue and Growth

defybags.com's annual sales on its online store amounted to $125.9K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$125.9K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
defybags.com revenue by year

defybags.com's monthly revenueOVER TIME
View real-time data

Over the past three months, defybags.com revenue has experienced growth of 57%, compared to the preceding three months.

View real-time data
defybags.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, defybags.com generated $14,191 in online sales, significantly lower than the FASHION AND APPAREL median of $74,720, with a conversion rate ranging from 0.00-0.50%, well below the sector's average of 3.18%. The average order value (AOV) was $200-225, contrasting with the high of $405 in the industry, while the site attracted 25,449 sessions, just shy of the median of 29,212 and a far cry from the leading retailer, shein.com, which boasts an impressive 309,473,559 sessions. Overall, these metrics indicate challenges in performance relative to industry benchmarks.
Read more

defybags.com competitors

In May 2026, defybags.com generated $14,191 in revenue from 64 transactions across 25,449 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 0.00-0.50%. In comparison, aersf.com significantly outperformed with $2,641,289 in revenue from 11,995 transactions over 998,849 sessions, also boasting an AOV of $200-225 and a higher conversion rate of 1.00-1.50%. Meanwhile, boundarysupply.com achieved $102,622 in revenue from 640 transactions across 62,552 sessions, with a lower AOV of $150-175 and a conversion rate of 1.00-1.50%. Conversely, wedefyfoundation.org fell behind with $8,134 in revenue from 74 transactions in just 3,334 sessions, achieving an AOV of $100-125 and a conversion rate of 2.00-2.50%. Overall, defybags.com faces strong competition, especially from aersf.com and boundarysupply.com, in both revenue and conversion rates.

boundarysupply.com screenshot
#1 boundarysupply.com
102.6K
Revenue
62.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wedefyfoundation.org screenshot
#2 wedefyfoundation.org
8.1K
Revenue
3.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
aersf.com screenshot
#3 aersf.com
2.6M
Revenue
998.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
defybags.com vs top market performers
defybags.com
top retailers
conversion rate vs average order value for defybags.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at defybags.com

In May large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In May large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries defybags.com operates in

defybags.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

defybags.com Google Ads spend

Evaluate defybags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

defybags.com country & global rank

Assess the ranking of defybags.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard