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Oct 2025
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Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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7K
Revenue
Oct 25
27.5K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

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defybags.com Annual Revenue and Growth

defybags.com's annual sales on its online store amounted to $271.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$271.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
defybags.com revenue by year

defybags.com's monthly revenueOVER TIME
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Over the past three months, defybags.com revenue has experienced decline of 19%, compared to the preceding three months.

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defybags.com revenue decline for last six months
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OVERVIEW
In October 2025, defybags.com generated $6,988 in revenue from online sales, significantly lower than the FASHION AND APPAREL median of $80,524, with a conversion rate of 0.00-0.50%, far below the category average of 3.36%. The Average Order Value (AOV) ranged between $200-225, compared to a high of $378 in the industry. defybags.com attracted 27,541 sessions, under the median of 33,163, highlighting the competitive challenge posed by leaders like shein.com, which boasted staggering revenue of $977,396,912 and sessions exceeding 321 million. Overall, defybags.com faces substantial room for improvement across key performance metrics.
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defybags.com competitors

In October 2025, defybags.com generated a revenue of $6,988 from 34 transactions and 27,541 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 0.00-0.50. Comparatively, boundarysupply.com outperformed defybags.com with a revenue of $69,776 from 419 transactions and 60,143 sessions, an AOV of $150-$175, and a conversion rate of 0.50-1.00. On the other hand, wedefyfoundation.org had a revenue of $7,843 from 78 transactions and 2,976 sessions, with an AOV of $100-$125 and a high conversion rate of 2.50-3.00. Finally, aersf.com excelled with a revenue of $1,309,814 from 6,679 transactions and 889,634 sessions, an AOV of $175-$200, and a conversion rate of 0.50-1.00. Overall, while defybags.com performed decently, it falls short in comparison to its competitors in terms of revenue, transactions, sessions, and conversion rates.

boundarysupply.com screenshot
#1 boundarysupply.com
69.8K
Revenue
60.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wedefyfoundation.org screenshot
#2 wedefyfoundation.org
7.8K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
aersf.com screenshot
#3 aersf.com
1.3M
Revenue
889.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
defybags.com vs top market performers
defybags.com
top retailers
conversion rate vs average order value for defybags.com and its competitors
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Revenue share by device at defybags.com

In October large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

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defybags.com Google Ads spend

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defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defybags.com country & global rank

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