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Sep 2025
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Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7.5K
Revenue
Sep 25
30.2K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

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defybags.com Annual Revenue and Growth

defybags.com's annual sales on its online store amounted to $271.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$271.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
defybags.com revenue by year

defybags.com's monthly revenueOVER TIME
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Over the past three months, defybags.com revenue has experienced growth of 7.4%, compared to the preceding three months.

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defybags.com revenue growth for last six months
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OVERVIEW
In September 2025, defybags.com generated $7,490 in online sales, significantly below the FASHION AND APPAREL median of $74,931, with sessions totaling 30,236, slightly under the median of 34,221. The site's conversion rate ranged from 0.00-0.50%, trailing far behind the high benchmark of 3.2%, while the average order value (AOV) stood at $200-225, below the high of $382. For context, the largest competitor, shein.com, recorded a staggering revenue of $819,580,923 and 297,137,690 sessions, highlighting defybags.com's need for strategic improvements to enhance performance in a competitive market.
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defybags.com competitors

In September 2025, when comparing defybags.com to its competitors, we see that defybags.com had a revenue of $7,490 from 37 transactions and 30,236 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate between 0.00% and 0.50%. In contrast, boundarysupply.com had a revenue of $82,024 from 499 transactions and 95,760 sessions, with an AOV of $150 to $175 and a conversion rate between 0.50% and 1.00%. wedefyfoundation.org generated $11,423 from 116 transactions and 4,469 sessions, with an AOV of $75 to $100 and a conversion rate between 2.50% and 3.00%. aersf.com outperformed all with a revenue of $1,311,559 from 6,742 transactions and 975,216 sessions, an AOV of $175 to $200, and a conversion rate between 0.50% and 1.00%.

boundarysupply.com screenshot
#1 boundarysupply.com
82K
Revenue
95.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wedefyfoundation.org screenshot
#2 wedefyfoundation.org
11.4K
Revenue
4.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
aersf.com screenshot
#3 aersf.com
1.3M
Revenue
975.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
defybags.com vs top market performers
defybags.com
top retailers
conversion rate vs average order value for defybags.com and its competitors
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Revenue share by device at defybags.com

In September large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

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defybags.com Google Ads spend

Evaluate defybags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defybags.com country & global rank

Assess the ranking of defybags.com among other retailers within its primary country and worldwide.

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