Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for defybags.comdefybags.com

Start benchmarking for free
Sign in with GoogleSign up with Google
9.3K
Revenue
Jul 26
30.7K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
Loading...

Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

defybags.com Annual Revenue and Growth

defybags.com's annual sales on its online store amounted to $125.9K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$125.9K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
defybags.com revenue by year

defybags.com's monthly revenueOVER TIME
View real-time data

Over the past three months, defybags.com revenue has experienced growth of 41%, compared to the preceding three months.

View real-time data
defybags.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
Compared to the average store in the fashion and apparel category, defybags.com shows notable performance discrepancies for July 2026. With revenue at $9,252, it falls significantly short of the typical $71,300, while its conversion rate of 0.00-0.50% is below the average range of 0.66% to 3.1%. However, its average order value (AOV) at $200-225 remains within the typical category range of $84 to $403. The site attracted 30,700 sessions, slightly above the average store's 28,400 monthly sessions.
Read more

defybags.com competitors

In July 2026, boundarysupply.com reported a substantial revenue of $111,000 from 694 transactions and 67,900 sessions, achieving a conversion rate of 1.00-1.50%. In contrast, defybags.com generated only $9,252 from 43 transactions over 30,700 sessions, with a notably low conversion rate of 0.00-0.50%. defybags.com ranks last in revenue, trailing aersf.com by a staggering $1.6 million. It also lags in transactions, falling short of aersf.com by 7,173, while its session count trails aersf.com by 1.1 million. Meanwhile, wedefyfoundation.org, with $10,600 in revenue and 107 transactions, surpasses defybags.com but still ranks below both boundarysupply.com and aersf.com.

boundarysupply.com screenshot
#1 boundarysupply.com
110.6K
Revenue
67.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wedefyfoundation.org screenshot
#2 wedefyfoundation.org
10.6K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
aersf.com screenshot
#3 aersf.com
1.6M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defybags.com vs top market performers
defybags.com
top retailers
conversion rate vs average order value for defybags.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at defybags.com

In July large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries defybags.com operates in

defybags.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

defybags.com Google Ads spend

Evaluate defybags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

defybags.com country & global rank

Assess the ranking of defybags.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard