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Apr 2026
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Home/Insights/Retailers/defybags.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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11K
Revenue
Apr 26
28.6K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Defy Bags is a website that sells a wide range of durable and functional bags. Their collection includes backpacks, messenger bags, duffel bags, and accessories. They emphasize craftsmanship and quality, utilizing materials like waxed canvas and military-grade hardware. The designs aim to blend utility with aesthetically pleasing aspects, appealing to a diverse customer base.

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defybags.com Annual Revenue and Growth

defybags.com's annual sales on its online store amounted to $125.9K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$125.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
defybags.com revenue by year

defybags.com's monthly revenueOVER TIME
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Over the past three months, defybags.com revenue has experienced growth of 0.12%, compared to the preceding three months.

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defybags.com revenue growth for last six months
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OVERVIEW
In April 2026, defybags.com generated $11,014 in online sales, significantly below the lifestyle/fashion and apparel median of $78,791, with sessions totaling 28,555, compared to the median of 35,276 and the highest from shein.com at 281,585,790; the conversion rate hovered between 0.00-0.50%, far lower than the high of 3.05% and low of 0.65%, while the average order value (AOV) ranged from $200-225, below the high of $389 and above the low of $76 in the industry, highlighting the need for improvement in engagement and conversion strategies.
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defybags.com competitors

In April 2026, defybags.com generated $11,014 in revenue from 50 transactions over 28,555 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 0.00-0.50%. In comparison, boundarysupply.com significantly outperformed with $65,768 in revenue from 380 transactions across 68,023 sessions, yielding an AOV of $150-175 and a conversion rate of 0.50-1.00%. wedefyfoundation.org, while smaller, earned $9,426 from 92 transactions over 4,242 sessions, with an AOV of $100-125 and a notably higher conversion rate of 2.00-2.50%. However, aersf.com dominates the market with a staggering revenue of $2,466,495 from 12,273 transactions across 993,283 sessions, maintaining an AOV of $200-225 and a conversion rate of 1.00-1.50%. Overall, while defybags.com shows potential, its performance lags significantly behind its competitors.

boundarysupply.com screenshot
#1 boundarysupply.com
65.8K
Revenue
68K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wedefyfoundation.org screenshot
#2 wedefyfoundation.org
9.4K
Revenue
4.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
aersf.com screenshot
#3 aersf.com
2.5M
Revenue
993.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
defybags.com vs top market performers
defybags.com
top retailers
conversion rate vs average order value for defybags.com and its competitors
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Revenue share by device at defybags.com

In April large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In April large majority of sales on defybags.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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defybags.com channels

Identify top traffic channels that drive growth for defybags.comand discover how performance of traffic channels has changed over time.

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defybags.com Google Ads spend

Evaluate defybags.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defybags.com devices

Review defybags.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defybags.com top markets

Explore defybags.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defybags.com country & global rank

Assess the ranking of defybags.com among other retailers within its primary country and worldwide.

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