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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

miniinthebox.com

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851.8K

Revenue

Sep 25

121.4K

Sessions

Sep 25

4.5-5.0%

Conv. rate

Sep 25

$125-150

AOV

Sep 25

Main country of store: BRAZIL
Website category: COMPUTERS AND TECHNOLOGY

MiniInTheBox offers wide selection of Cool Gadgets, electronic gadgets at cheap price; find new and cool gadgets for time limit of 50% discount and enjoy free shipping now!

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miniinthebox.com's monthly revenueOVER TIME
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Over the past three months, miniinthebox.com revenue has experienced growth of 19%, compared to the preceding three months.

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miniinthebox.com revenue growth for last six months

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OVERVIEW

In September 2025, miniinthebox.com generated $851,832 in online sales, significantly surpassing the industry median of $210,220, while its conversion rate ranged from 4.50% to 5.00%, well above the high benchmark of 3.85%. The average order value (AOV) was between $125 and $150, notably lower than the high AOV of $893, with total sessions reaching 121,362, far exceeding the median of 49,877 but dwarfed by apple.com's staggering 579,696,653 sessions. Overall, miniinthebox.com demonstrates robust performance in key metrics, particularly in revenue and conversion rate within the competitive landscape of consumer electronics.

miniinthebox.com competitors

In September 2025, miniinthebox.com, with a revenue of $851,832, 6,057 transactions, 121,362 sessions, an average order value (AOV) of $125-150, and a conversion rate of 4.50-5.00%, faces tough competition. lightinthebox.com outperforms miniinthebox.com with a revenue of $9,699,264, 201,712 transactions, 11,376,034 sessions, an AOV of $25-50, and a conversion rate of 1.50-2.00%. hsn.com is another strong competitor, boasting a revenue of $55,690,630, 333,009 transactions, 11,404,048 sessions, an AOV of $150-175, and a conversion rate of 2.50-3.00%. Despite miniinthebox.com having a higher conversion rate than its competitors, it lags behind in revenue, transactions, sessions, and AOV. To compete effectively, miniinthebox.com may need to explore strategies to increase its customer base and improve its average order value.

#1 lightinthebox.com

9.7M

Revenue

11.4M

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#2 magazineluiza.com.br

287.8M

Revenue

41.3M

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

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TOP MARKET PERFORMERSby revenue

miniinthebox.com vs top market performers

miniinthebox.com

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Revenue share by device at miniinthebox.com

In September large majority of sales on miniinthebox.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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miniinthebox.com channels

Identify top traffic channels that drive growth for miniinthebox.comand discover how performance of traffic channels has changed over time.

miniinthebox.com Google Ads spend

Evaluate miniinthebox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

miniinthebox.com devices

Review miniinthebox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

miniinthebox.com top markets

Explore miniinthebox.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.