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Nov 2025
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Home/Insights/Retailers/miniinthebox.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.4M
Revenue
Nov 25
190.1K
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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MiniInTheBox offers wide selection of Cool Gadgets, electronic gadgets at cheap price; find new and cool gadgets for time limit of 50% discount and enjoy free shipping now!

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miniinthebox.com's monthly revenueOVER TIME
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Over the past three months, miniinthebox.com revenue has experienced growth of 56%, compared to the preceding three months.

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miniinthebox.com revenue growth for last six months
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OVERVIEW
In November 2025, miniinthebox.com generated $1,436,831 in revenue, significantly exceeding the sector median of $217,688 in the consumer electronics category, with a robust conversion rate of 4.50-5.00%, surpassing the average of 4.08%. The site's average order value (AOV) ranged from $150-175, positioned above the low end of $128 but far below the high of $875. miniinthebox.com recorded 190,134 sessions, considerably higher than the median of 51,325, although dwarfed by the market leader, samsung.com, which achieved 816,878,887 sessions, illustrating the competitive landscape within the computers, electronics, and technology sector.
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miniinthebox.com competitors

In November 2025, miniinthebox.com showed revenue of $1,436,831 from 8,871 transactions and 190,134 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 4.50-5.00%. In comparison, lightinthebox.com had revenue of $9,274,908 from 192,126 transactions and 11,892,605 sessions, with an AOV of $25-50 and a conversion rate of 1.50-2.00%. On the other hand, hsn.com reported revenue of $70,193,976 from 418,526 transactions and 17,813,980 sessions, with an AOV matching miniinthebox.com at $150-175 but a lower conversion rate of 2.00-2.50%. Despite its smaller revenue and session numbers, miniinthebox.com's higher conversion rate sets it apart from lightinthebox.com, while its AOV matches that of hsn.com.

lightinthebox.com screenshot
#1 lightinthebox.com
9.3M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
magazineluiza.com.br screenshot
#2 magazineluiza.com.br
491.2M
Revenue
52.3M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
miniinthebox.com vs top market performers
miniinthebox.com
top retailers
conversion rate vs average order value for miniinthebox.com and its competitors
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Revenue share by device at miniinthebox.com

In November large majority of sales on miniinthebox.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on miniinthebox.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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miniinthebox.com channels

Identify top traffic channels that drive growth for miniinthebox.comand discover how performance of traffic channels has changed over time.

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miniinthebox.com Google Ads spend

Evaluate miniinthebox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniinthebox.com devices

Review miniinthebox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniinthebox.com top markets

Explore miniinthebox.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniinthebox.com country & global rank

Assess the ranking of miniinthebox.com among other retailers within its primary country and worldwide.

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