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Jul 2025
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Home/Insights/Retailers/miniinthebox.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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803.5K
Revenue
125.4K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
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miniinthebox.com's revenueOVER TIME
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Over the past three months, miniinthebox.com revenue has experienced growth of 16%, compared to the preceding three months.

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miniinthebox.com revenue growth for last six months
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OVERVIEW
In July 2025, miniinthebox.com, an online retailer in the COMPUTERS AND TECHNOLOGY industry, reported a revenue of $803,537 with a conversion rate of 5.00-5.50% and an average order value (AOV) of $125-150. The store had 125,427 sessions during the month. Compared to industry benchmarks, miniinthebox.com performed well in terms of revenue and conversion rate. However, its AOV was within the average range. The highest performing store in the category was samsung.com with a revenue of $3,125,320,292 and 891,033,639 sessions, while the median revenue and sessions were $211,193 and 51,329 respectively.
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miniinthebox.com competitors

In July 2025, miniinthebox.com generated $803,537 in revenue from 6,340 transactions with 125,427 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 5.00-5.50%. Compared to its competitors, lightinthebox.com outperformed miniinthebox.com significantly with $8,620,031 in revenue, 181,580 transactions, 11,471,240 sessions, an AOV of $25-50, and a conversion rate of 1.50-2.00%. On the other hand, hsn.com surpassed both miniinthebox.com and lightinthebox.com with a substantial revenue of $59,456,066, 365,557 transactions, 13,060,878 sessions, an AOV of $150-175, and a conversion rate of 2.50-3.00%. Despite miniinthebox.com's respectable performance in terms of conversion rate, it lags behind its competitors in revenue, transactions, and sessions.

lightinthebox.com screenshot
#1 lightinthebox.com
8.6M
Revenue
11.5M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
hsn.com screenshot
#2 hsn.com
59.5M
Revenue
13.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
miniinthebox.com vs top market performers
miniinthebox.com
top retailers
conversion rate vs average order value for miniinthebox.com and its competitors
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Revenue share by device at miniinthebox.com

In July large majority of sales on miniinthebox.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on miniinthebox.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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miniinthebox.com channels

Identify top traffic channels that drive growth for miniinthebox.comand discover how performance of traffic channels has changed over time.

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miniinthebox.com Google Ads spend

Evaluate miniinthebox.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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miniinthebox.com devices

Review miniinthebox.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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miniinthebox.com top markets

Explore miniinthebox.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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miniinthebox.com country & global rank

Assess the ranking of miniinthebox.com among other retailers within its primary country and worldwide.

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