Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/easytoys.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for easytoys.ukeasytoys.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
61.3K
Revenue
Sep 25
39.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
Loading...

easytoys.uk is an e-commerce platform that offers a wide variety of adult products and intimate toys. The website provides a range of items designed to enhance individuals pleasure and cater to diverse desires, including vibrators, lubricants, lingerie, bondage accessories, and other intimate accessories.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

easytoys.uk Annual Revenue and Growth

easytoys.uk's annual sales on its online store amounted to $602.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$602.6K
Annual growth forecast2024/2025
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
easytoys.uk revenue by year

easytoys.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, easytoys.uk revenue has experienced decline of 10%, compared to the preceding three months.

View real-time data
easytoys.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, easytoys.uk generated $61,335 in online sales with a conversion rate of 1.00-1.50%, falling short of the FASHION AND APPAREL median of $74,931 and the high conversion benchmark of 3.2%. Their average order value (AOV) ranged between $125-150, lower than the high AOV of $382 in the sector, while achieving 39,561 sessions, exceeding the median of 34,221 but far below shein.com’s 297,137,690 sessions. Overall, easytoys.uk's performance metrics indicate a need for improvement to better align with industry standards and increase market competitiveness.
Read more

easytoys.uk competitors

In September 2025, easytoys.uk had a revenue of £61,335 with 436 transactions and 39,561 sessions, boasting an average order value (AOV) of £125-£150 and a conversion rate of 1.00-1.50%. When compared to its competitors, easytoys.uk falls behind in revenue compared to lovehoney.co.uk, which had a significantly higher revenue of £7,020,031 with 121,633 transactions and 3,070,105 sessions. However, easytoys.uk outperforms sinful.co.uk in terms of conversion rate and AOV. While sinful.co.uk had higher revenue at £234,305, their conversion rate ranged from 0.00-0.50% compared to easytoys.uk's 1.00-1.50%, and their AOV was higher at £200-£225, which was also higher than easytoys.uk's. Overall, easytoys.uk may have room for improvement in terms of revenue but stands out in conversion rate and AOV compared to some of its competitors.

sinful.co.uk screenshot
#1 sinful.co.uk
234.3K
Revenue
328.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
fleshlight.eu screenshot
#2 fleshlight.eu
826.5K
Revenue
307.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lovehoney.co.uk screenshot
#3 lovehoney.co.uk
7M
Revenue
3.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
pulseandcocktails.co.uk screenshot
#4 pulseandcocktails.co.uk
73.9K
Revenue
66.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
10.4M
Revenue
3.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
easytoys.uk vs top market performers
easytoys.uk
top retailers
conversion rate vs average order value for easytoys.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at easytoys.uk

In September large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In September large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

easytoys.uk channels

Identify top traffic channels that drive growth for easytoys.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

easytoys.uk Google Ads spend

Evaluate easytoys.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

easytoys.uk devices

Review easytoys.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

easytoys.uk top markets

Explore easytoys.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

easytoys.uk country & global rank

Assess the ranking of easytoys.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard