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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

light11.de

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520.3K

Revenue

69.3K

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

Main country of store: GERMANY
Website category: HOME AND GARDEN

Designerleuchten und -lampen von Artemide, Flos, Foscarini und weiteren Topmarken. ✓ 24 Std.-Lieferung ✓ Portofrei ab € 99,- in DE ✓ Kostenlose Rücksendung

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light11.de's revenueOVER TIME
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Over the past three months, light11.de revenue has experienced decline of 27%, compared to the preceding three months.

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light11.de revenue decline for last six months

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OVERVIEW

light11.de in the home_and_garden industry had a revenue of $520,265, a conversion rate of 1.00-1.50%, an AOV of $550-575, and 69,277 sessions in July 2025. Compared to the median revenue of $124,626, light11.de performed well, but it lags behind the largest store homedepot.com with revenue of $1,339,846,577. Additionally, light11.de falls short of the highest conversion rate of 3.28% and the highest AOV of $673 in the HOME AND GARDEN category. Despite having more sessions than the median of 36,567, there is room for improvement in driving more traffic to the site.

light11.de competitors

In July 2025, light11.de faces tough competition in the online lighting industry. prediger.de boasts a slightly higher revenue of €574,275 compared to light11.de's €520,265, with a similar number of transactions and a higher average order value (AOV) range of €650-675. lampenwelt.de dominates with a revenue of €4,685,063 from 20,700 transactions and over 1 million sessions, but with a lower AOV of €225-250. beleuchtungdirekt.de has a lower revenue than light11.de at €168,222 but a higher conversion rate of 2.50-3.00%. click-licht.de falls below light11.de in revenue at €111,335, but with a slightly higher AOV of €150-175 and a comparable conversion rate. lampenundleuchten.de surpasses all competitors with a revenue of €951,222, a high number of transactions, and a remarkable conversion rate of 4.00-4.50%.

#1 prediger.de

574.3K

Revenue

83.9K

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

#2 lampenwelt.de

4.7M

Revenue

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#3 beleuchtungdirekt.de

168.2K

Revenue

94.1K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#4 click-licht.de

111.3K

Revenue

39.7K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#5 lampenundleuchten.de

951.2K

Revenue

126.8K

Sessions

4.0-4.5%

Conv. rate

$175-200

AOV

light11.de vs top market performers

light11.de

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Revenue share by device at light11.de

In July large majority of sales on light11.de, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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light11.de channels

Identify top traffic channels that drive growth for light11.deand discover how performance of traffic channels has changed over time.

light11.de Google Ads spend

Evaluate light11.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

light11.de devices

Review light11.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

light11.de top markets

Explore light11.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.