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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for light11.delight11.de

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412.6K
Revenue
Jul 26
56.1K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$600-700
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

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light11.de Annual Revenue and Growth

light11.de's annual sales on its online store amounted to $7.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$7.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
light11.de revenue by year

light11.de's monthly revenueOVER TIME
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Over the past three months, light11.de revenue has experienced decline of 12%, compared to the preceding three months.

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light11.de revenue decline for last six months
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OVERVIEW
light11.de is positioned within the home and garden category, achieving notable performance metrics for July 2026. The site generated $413,000 in online sales, significantly higher than the average store in the home and garden category's $118,000. Its conversion rate ranged from 1.00-1.50%, comfortably within the typical category range of 0.64% to 3.35%. Additionally, the average order value (AOV) was $600-625, also within the category's typical range of $99 to $687, with 56,100 sessions, surpassing the average store in the home and garden category's 33,500 sessions.
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light11.de competitors

In July 2026, prediger.de generated $426,000 in revenue from 605 transactions across 66,400 sessions, achieving an average order value (AOV) of $700-725 and a conversion rate of 0.50-1.00%. Comparatively, light11.de's revenue was $413,000 from 666 transactions over 56,100 sessions, with an AOV of $600-625 and a conversion rate of 1.00-1.50%. While light11.de outperformed prediger.de in transactions, it trails behind in revenue by $13,000. In terms of market presence, lampenwelt.de dominated with $6.3 million in revenue and 24,000 transactions, leaving light11.de significantly behind with a $5.9 million revenue gap and 23,300 fewer transactions, highlighting the competitive landscape's challenges.

prediger.de screenshot
#1 prediger.de
426.3K
Revenue
66.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
lampenwelt.de screenshot
#2 lampenwelt.de
6.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
beleuchtungdirekt.de screenshot
#3 beleuchtungdirekt.de
175.3K
Revenue
105K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
click-licht.de screenshot
#4 click-licht.de
40K
Revenue
13.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lampenundleuchten.de screenshot
#5 lampenundleuchten.de
1.3M
Revenue
173.4K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
light11.de vs top market performers
light11.de
top retailers
conversion rate vs average order value for light11.de and its competitors
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Revenue share by device at light11.de

In July large majority of sales on light11.de, 83% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on light11.de, 83% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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light11.de channels

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light11.de Google Ads spend

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light11.de devices

Review light11.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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light11.de top markets

Explore light11.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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light11.de country & global rank

Assess the ranking of light11.de among other retailers within its primary country and worldwide.

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