Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for smow.desmow.de

Start benchmarking for free
Sign in with GoogleSign up with Google
1.4M
Revenue
Aug 26
167.7K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$700-800
AOV
Aug 26
Loading...
  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

smow.de Annual Revenue and Growth

smow.de's annual sales on its online store amounted to $14.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.1M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
smow.de revenue by year

smow.de's monthly revenueOVER TIME
View real-time data

Over the past three months, smow.de revenue has experienced growth of 6.5%, compared to the preceding three months.

View real-time data
smow.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
smow.de stands out in the home and garden category with impressive metrics. For August 2026, it generated $1.4 million in online sales, significantly surpassing the average store in the home and garden category, which typically sees around $130,000. Its conversion rate of 1.00-1.50% falls within the category's typical range of 0.64% to 3.35%. The average order value (AOV) at smow.de, ranging from $700-725, is also well above the category's typical range of $98 to $688. With 168,000 sessions, smow.de far exceeds the average store in the home and garden category, which records approximately 36,700 sessions monthly.
Read more

smow.de competitors

In August 2026, smow.de trails significantly behind connox.de in revenue, with $1.4 million compared to connox.de’s impressive $3.6 million. However, smow.de surpasses competitors like einrichten-design.de and ambientedirect.com, which generated $462,000 and $456,000, respectively. In terms of transactions, smow.de also ranks second with 1,960, trailing connox.de's 11,300, yet outperforms einrichten-design.de, which only managed 479. smow.de attracts 168,000 sessions, ranking third overall, and outpacing design-bestseller.de and cairo.de with 146,000 and 61,400 sessions, respectively. With an average order value (AOV) range of $700-725, smow.de's AOV is competitive, falling between connox.de’s $300-325 and ambientedirect.com’s $750-775. The conversion rate for smow.de stands at 1.00-1.50%, matching connox.de but leading ahead of several competitors. Overall, while smow.de excels in several areas, it clearly has room for growth compared to connox.de.

einrichten-design.de screenshot
#1 einrichten-design.de
462K
Revenue
65.9K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
397.5K
Revenue
145.7K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
cairo.de screenshot
#3 cairo.de
350K
Revenue
61.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
456.1K
Revenue
184.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
connox.de screenshot
#5 connox.de
3.6M
Revenue
768.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at smow.de

In August large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

smow.de Google Ads spend

Evaluate smow.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

smow.de country & global rank

Assess the ranking of smow.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard