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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for smow.desmow.de

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1.1M
Revenue
Sep 26
127K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$700-800
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de Annual Revenue and Growth

smow.de's annual sales on its online store amounted to $14.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
smow.de revenue by year

smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced growth of 1.4%, compared to the preceding three months.

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smow.de revenue growth for last six months
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OVERVIEW
In September 2026, smow.de achieved online sales revenue of $1.1 million, significantly outperforming the average store in the home and garden category, which generates around $110,000 monthly. With a conversion rate of 1.00-1.50%, smow.de is comfortably within the typical range of 0.64% to 3.34%. Its average order value (AOV) of $700-725 also stands out, as it exceeds the average store in the home and garden category, which typically ranges from $98 to $681. Lastly, smow.de recorded 127,000 sessions, far surpassing the average store in the home and garden category that sees around 30,400 sessions monthly.
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smow.de competitors

In September 2026, smow.de trails its competitors most significantly in the number of sessions, ranking third with 127,000, while connox.de leads with 767,000 sessions. However, smow.de excels in revenue, generating $1.1 million from 1,459 transactions, placing it second overall. The average order value (AOV) for smow.de ranges from $700-725, slightly below connox.de's AOV of $225-250, yet well above competitors like einrichten-design.de with an AOV of $950-975. Conversion rates show that smow.de performs comparably, with a rate between 1.00-1.50%, paralleling connox.de's range of 1.00-1.50%. Competitors such as ambientedirect.com and design-bestseller.de trail behind in both revenue and transactions, with respective revenues of $349,000 and $406,000. Overall, while smow.de faces challenges in session volume, it demonstrates strong performance in revenue and transactions compared to its competitors.

einrichten-design.de screenshot
#1 einrichten-design.de
459.3K
Revenue
65.8K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
405.8K
Revenue
117.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
cairo.de screenshot
#3 cairo.de
376.7K
Revenue
67.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
348.9K
Revenue
160.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
connox.de screenshot
#5 connox.de
2.4M
Revenue
767.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In September large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

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smow.de Google Ads spend

Evaluate smow.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smow.de country & global rank

Assess the ranking of smow.de among other retailers within its primary country and worldwide.

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