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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.2M
Revenue
Mar 26
159K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$600-700
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de Annual Revenue and Growth

smow.de's annual sales on its online store amounted to $14.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
smow.de revenue by year

smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced decline of 8.1%, compared to the preceding three months.

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smow.de revenue decline for last six months
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OVERVIEW
In March 2026, smow.de achieved online sales revenue of $1,201,011, significantly surpassing the home_and_garden median of $120,543, yet falling short of industry leader homedepot.com’s $1,298,684,664. The website's conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.44%, while the average order value (AOV) stood between $650-675, closely aligned with the upper threshold of $677. With 159,031 sessions, smow.de far exceeded the median of 34,629, but still lagged behind homedepot.com’s impressive 167,693,443 sessions, highlighting both strong performance and competitive challenges in the home_and_garden sector.
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smow.de competitors

In March 2026, smow.de generated a revenue of $1,201,011 with 1,808 transactions and 159,031 sessions, boasting an AOV of $650-675 and a conversion rate of 1.00-1.50%. In comparison, einrichten-design.de had a revenue of $417,038, design-bestseller.de generated $544,812, cairo.de brought in $590,310, ambientedirect.com saw $767,801, and connox.de achieved $2,139,715 in revenue. When looking at transactions, sessions, AOV, and conversion rates, smow.de falls somewhere in the middle of its competitors. While it doesn't have the highest revenue or the most transactions, its AOV and conversion rate are competitive. Overall, smow.de holds its own in the market against similar competitors in the furniture and design space.

einrichten-design.de screenshot
#1 einrichten-design.de
417K
Revenue
72.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
544.8K
Revenue
169.6K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
cairo.de screenshot
#3 cairo.de
590.3K
Revenue
99.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
767.8K
Revenue
252.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
connox.de screenshot
#5 connox.de
2.1M
Revenue
707.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In March large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

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smow.de Google Ads spend

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smow.de country & global rank

Assess the ranking of smow.de among other retailers within its primary country and worldwide.

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