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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for smow.desmow.de

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1.4M
Revenue
166.7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de's revenueOVER TIME
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Over the past three months, smow.de revenue has experienced growth of 36%, compared to the preceding three months.

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smow.de revenue growth for last six months
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OVERVIEW
In July 2025, smow.de, an online store in the home and garden industry, reported a revenue of $1,416,370, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $650-675. Compared to industry peers, smow.de falls below the largest online store, homedepot.com, with $1,339,846,577 in revenue and 175,364,207 sessions. Despite its lower metrics, smow.de is on par with the median revenue of $124,626 and AOV of $673, but surpasses the median sessions of 36,567. Overall, smow.de's performance remains steady within the competitive home and garden market.
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smow.de competitors

In July 2025, smow.de generated a revenue of 1,416,370 with 2,161 transactions and 166,690 sessions, boasting an average order value (AOV) of 650-675 and a conversion rate of 1.00-1.50%. Compared to its competitors, smow.de falls behind in terms of revenue when compared to connox.de, which recorded a revenue of 1,669,902. However, smow.de outperforms cairo.de in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. In terms of AOV, smow.de is on par with similar_domain einrichten-design.de and cairo.de. design-bestseller.de has a higher AOV range, while ambientedirect.com has a slightly lower range. Conversion rates for smow.de are similar to connox.de and higher than ambientedirect.com. Overall, smow.de holds its ground among its competitors with respectable performance metrics.

einrichten-design.de screenshot
#1 einrichten-design.de
371.4K
Revenue
61.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
390.5K
Revenue
166.2K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
cairo.de screenshot
#3 cairo.de
364.7K
Revenue
64.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
679.6K
Revenue
266.3K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
connox.de screenshot
#5 connox.de
1.7M
Revenue
497.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In July large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

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smow.de Google Ads spend

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

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smow.de country & global rank

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