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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for smow.desmow.de

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1M
Revenue
Sep 25
120.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced growth of 32%, compared to the preceding three months.

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smow.de revenue growth for last six months
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OVERVIEW
In September 2025, smow.de generated $1,049,884 in online sales, significantly above the home and garden median of $113,901, but well below the leading competitor, homedepot.com, at $1,279,366,314. With a conversion rate of 1.00-1.50%, smow.de falls short of the sector's high of 3.36%, while its average order value (AOV) of $725-750 exceeds the high AOV of $677. smow.de recorded 120,678 sessions, notably higher than the median of 32,433, but dwarfed by homedepot.com's 148,597,767 sessions, indicating strong engagement yet room for growth in conversions and traffic.
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smow.de competitors

In September 2025, smow.de outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of 1,049,884 and 1,421 transactions from 120,678 sessions, smow.de showcased a strong performance. Comparatively, einrichten-design.de generated 335,748 in revenue from 408 transactions and 60,586 sessions. design-bestseller.de and cairo.de also fell behind with 388,451 and 428,325 in revenue, respectively. ambientedirect.com had a higher revenue of 570,819, but with a lower conversion rate. The closest competitor to smow.de was connox.de with a revenue of 1,939,950 from 8,340 transactions and 673,571 sessions. However, smow.de had a higher Average Order Value (AOV) range of 725-750 compared to most of its competitors, showcasing a strong performance in this metric as well.

einrichten-design.de screenshot
#1 einrichten-design.de
335.7K
Revenue
60.6K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
388.5K
Revenue
140.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
cairo.de screenshot
#3 cairo.de
428.3K
Revenue
75.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
570.8K
Revenue
224.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
connox.de screenshot
#5 connox.de
1.9M
Revenue
673.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In September large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

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smow.de Google Ads spend

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smow.de country & global rank

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