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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for smow.desmow.de

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1.7M
Revenue
Dec 25
188.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced growth of 20%, compared to the preceding three months.

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smow.de revenue growth for last six months
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OVERVIEW
In December 2025, smow.de achieved impressive online sales revenue of $1,676,585, significantly surpassing the home_and_garden industry median of $114,229, with a conversion rate between 1.00-1.50%, compared to the industry high of 3.32%. The average order value (AOV) ranged from $625-650, slightly below the sector's high of $667, while attracting 188,762 sessions, well above the median of 33,723 but far from the dominant leader homedepot.com, which generated 141,891,489 sessions and $1,505,674,874 in revenue, highlighting smow.de's strong market positioning in the home and garden category.
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smow.de competitors

When comparing smow.de to its competitors in December 2025, it is clear that smow.de falls in the middle in terms of revenue. smow.de generated $1,676,585 in revenue with 2,614 transactions and 188,762 sessions. The average order value (AOV) for smow.de was between $625-650, with a conversion rate of 1.00-1.50%. In comparison, design-bestseller.de had a higher revenue of $771,340 but a lower AOV of $325-350. On the other hand, connox.de led the pack with the highest revenue of $3,881,938, significantly more transactions at 17,013, and a higher number of sessions at 1,151,250. Despite falling in the middle, smow.de maintained a competitive conversion rate compared to its peers, highlighting its strong performance in converting sessions into transactions.

einrichten-design.de screenshot
#1 einrichten-design.de
512K
Revenue
95.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
771.3K
Revenue
220.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
cairo.de screenshot
#3 cairo.de
780.5K
Revenue
147.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
652.2K
Revenue
230.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
connox.de screenshot
#5 connox.de
3.9M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In December large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

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smow.de Google Ads spend

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

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smow.de country & global rank

Assess the ranking of smow.de among other retailers within its primary country and worldwide.

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