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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for smow.desmow.de

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1.4M
Revenue
May 26
160K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$700-800
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de Annual Revenue and Growth

smow.de's annual sales on its online store amounted to $14.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
smow.de revenue by year

smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced decline of 14%, compared to the preceding three months.

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smow.de revenue decline for last six months
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OVERVIEW
In May 2026, smow.de, operating in the home and garden sector, achieved impressive online sales revenue of $1,373,949, significantly surpassing the median of $120,627, while its conversion rate ranged between 1.00-1.50%, below the industry high of 3.47%. The average order value (AOV) was $700-725, exceeding the industry average of $688, and it recorded 159,974 sessions, notably higher than the median of 34,297, though still dwarfed by the leading store, homedepot.com, which boasts a staggering $1,343,827,521 in revenue and over 184 million sessions.
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smow.de competitors

As of May 2026, smow.de generated a revenue of $1,373,949 from 1,922 transactions across 159,974 sessions, yielding an average order value (AOV) between $700 and $725, with a conversion rate of 1.00-1.50%. In comparison, connox.de outperformed all with $2,733,868 in revenue, driven by 10,532 transactions from 769,699 sessions, despite a lower AOV of $250-275. ambientedirect.com achieved $977,339 with a higher AOV of $800-825 but had fewer transactions at 1,207. einrichten-design.de reported $754,938 in revenue, with an AOV of $825-850, while design-bestseller.de lagged behind with $383,210 and an AOV of $350-375. cairo.de captured $409,888 with a similar AOV of $725-750, but all competitors had lower conversion rates than smow.de, indicating its efficient sales strategy in the crowded market.

einrichten-design.de screenshot
#1 einrichten-design.de
754.9K
Revenue
116.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
383.2K
Revenue
126.2K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
cairo.de screenshot
#3 cairo.de
409.9K
Revenue
71.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
977.3K
Revenue
236.3K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
connox.de screenshot
#5 connox.de
2.7M
Revenue
769.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In May large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

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smow.de Google Ads spend

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smow.de country & global rank

Assess the ranking of smow.de among other retailers within its primary country and worldwide.

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