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Home/Insights/Retailers/smow.de

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

smow.de

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1.2M

Revenue

Oct 25

139.1K

Sessions

Oct 25

1.0-1.5%

Conv. rate

Oct 25

$700-800

AOV

Oct 25

Main country of store: GERMANY
Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced decline of 0.14%, compared to the preceding three months.

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smow.de revenue decline for last six months

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OVERVIEW

In October 2025, smow.de generated $1,164,129 in online sales, significantly surpassing the home_and_garden median of $117,921, while the industry leader, homedepot.com, achieved $1,418,970,899. smow.de's conversion rate ranged from 1.00% to 1.50%, below the high of 3.47% yet above the low of 0.7%. The average order value (AOV) was between $700 and $725, exceeding the high AOV of $676 in the sector. Additionally, smow.de recorded 139,122 sessions, considerably higher than the median of 30,856, but lower than homedepot.com's impressive 152,722,965 sessions.

smow.de competitors

In October 2025, when comparing smow.de to its competitors, we can see that smow.de generated a revenue of 1,164,129 with 1,611 transactions and 139,122 sessions, boasting an AOV range of 700-725 and a conversion rate of 1.00-1.50. In contrast, einrichten-design.de had a revenue of 355,897 with 421 transactions and 60,212 sessions, with an AOV range of 825-850 and a conversion rate of 0.50-1.00. design-bestseller.de recorded a revenue of 609,159 with 1,854 transactions and 182,025 sessions, with an AOV range of 325-350 and a conversion rate of 1.00-1.50. cairo.de had a revenue of 580,649 with 784 transactions and 99,925 sessions, with an AOV range of 725-750 and a conversion rate of 0.50-1.00. ambientedirect.com generated a revenue of 735,908 with 930 transactions and 230,052 sessions, an AOV range of 775-800, and a conversion rate of 0.00-0.50. connox.de outperformed all with a revenue of 2,527,803, 10,940 transactions, 639,964 sessions, an AOV range of 225-250, and a conversion rate of 1.50-2.00.

#1 einrichten-design.de

355.9K

Revenue

60.2K

Sessions

0.5-1.0%

Conv. rate

$800-900

AOV

#2 design-bestseller.de

609.2K

Revenue

182K

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#3 cairo.de

580.6K

Revenue

99.9K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#4 ambientedirect.com

735.9K

Revenue

230.1K

Sessions

0.0-0.5%

Conv. rate

$700-800

AOV

#5 connox.de

2.5M

Revenue

640K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

smow.de vs top market performers

smow.de

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Revenue share by device at smow.de

In October large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

smow.de Google Ads spend

Evaluate smow.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.