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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for smow.desmow.de

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1.4M
Revenue
Jan 26
186.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$600-700
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de Annual Revenue and Growth

smow.de's annual sales on its online store amounted to $14.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$14.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
smow.de revenue by year

smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced growth of 36%, compared to the preceding three months.

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smow.de revenue growth for last six months
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OVERVIEW
In January 2026, smow.de generated online sales revenue of $1,401,464, significantly exceeding the home_and_garden median of $122,772, yet trailing the category leader, homedepot.com, at $1,456,474,205. Its conversion rate of 1.00-1.50% is below the high of 3.41%, while its average order value (AOV) of $650-675 is close to the high of $677, both metrics outperforming lows of 0.72% and $90 respectively. With 186,375 sessions, smow.de greatly surpasses the median of 34,453, but remains well behind homedepot.com’s staggering 138,848,672 sessions.
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smow.de competitors

In January 2026, smow.de outperformed some of its competitors in terms of revenue and sessions, but lagged behind in others. With a revenue of $1,401,464 from 2,118 transactions and 186,375 sessions, smow.de had a competitive average order value (AOV) range of $650-$675 and a conversion rate of 1.00-1.50%. When compared to its competitors, smow.de surpassed einrichten-design.de and design-bestseller.de in revenue and sessions but fell short in AOV. However, it fell behind connox.de, which had significantly higher revenue of $3,186,387 from 14,042 transactions and 1,013,125 sessions, with a lower AOV but the same conversion rate as smow.de. Overall, smow.de held its own in the competitive market landscape in January 2026.

einrichten-design.de screenshot
#1 einrichten-design.de
548K
Revenue
100.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
559.1K
Revenue
189.2K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
cairo.de screenshot
#3 cairo.de
531.7K
Revenue
100K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
824.4K
Revenue
250.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
connox.de screenshot
#5 connox.de
3.2M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In January large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

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smow.de Google Ads spend

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smow.de country & global rank

Assess the ranking of smow.de among other retailers within its primary country and worldwide.

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