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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for smow.desmow.de

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1.5M
Revenue
Jul 26
169.2K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$700-800
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Hochwertige Designermöbel und Accessoires für Büro und zu Hause. Vieles sofort lieferbar. Designermöbel von Vitra, USM Haller, Cassina, Thonet, Moormann...

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smow.de Annual Revenue and Growth

smow.de's annual sales on its online store amounted to $14.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
smow.de revenue by year

smow.de's monthly revenueOVER TIME
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Over the past three months, smow.de revenue has experienced growth of 4.4%, compared to the preceding three months.

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smow.de revenue growth for last six months
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OVERVIEW
smow.de stands out significantly in the home and garden category compared to the average store, which generates around $118,000 a month. In July 2026, smow.de achieved $1.5 million in revenue from online sales. Its conversion rate of 1.00-1.50% falls within the typical range of 0.64% to 3.35%. With an average order value (AOV) of $725-750, smow.de also exceeds the typical AOV range of $99 to $687. Additionally, it recorded 169,000 sessions, far surpassing the average store in the home and garden category, which sees around 33,500 sessions. These metrics highlight smow.de's strong position in its category.
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smow.de competitors

In July 2026, smow.de trails its competitors most significantly in sessions, ranking third with 169,000, while connox.de leads with a staggering 593,000 sessions, creating a gap of 424,000. Despite this, smow.de excels in revenue, achieving $1.5 million, placing it second overall, trailing connox.de by $1.2 million. In terms of transactions, smow.de again ranks second with 2,012 transactions, falling short of connox.de by 6,692 transactions. The average order value (AOV) for smow.de is between $725-750, which is competitive but lower than einrichten-design.de's AOV of $925-950. In contrast, its conversion rate of 1.00-1.50% aligns with connox.de, both outperforming others like ambientedirect.com, which ranges from 0.00-0.50%. Overall, while smow.de has strong revenue and transaction numbers, its session count indicates significant room for growth compared to connox.de and others in the market.

einrichten-design.de screenshot
#1 einrichten-design.de
684.1K
Revenue
88.7K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
design-bestseller.de screenshot
#2 design-bestseller.de
417.1K
Revenue
136.4K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
cairo.de screenshot
#3 cairo.de
300.5K
Revenue
54.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
ambientedirect.com screenshot
#4 ambientedirect.com
478.3K
Revenue
194.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
connox.de screenshot
#5 connox.de
2.7M
Revenue
592.7K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
smow.de vs top market performers
smow.de
top retailers
conversion rate vs average order value for smow.de and its competitors
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Revenue share by device at smow.de

In July large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on smow.de, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smow.de channels

Identify top traffic channels that drive growth for smow.deand discover how performance of traffic channels has changed over time.

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smow.de Google Ads spend

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smow.de devices

Review smow.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smow.de top markets

Explore smow.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smow.de country & global rank

Assess the ranking of smow.de among other retailers within its primary country and worldwide.

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