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Aug 2025
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Home/Insights/Retailers/lifestraw.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for lifestraw.comlifestraw.com

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253.7K
Revenue
Aug 25
348.5K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Lifestraw.com is a website that offers various innovative filtration products. They specialize in selling portable water filters, including LifeStraw personal filters, LifeStraw Go water bottles, and LifeStraw Family filters. Their products are designed to provide safe drinking water during outdoor activities, emergencies, and in areas with limited access to clean water sources.

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lifestraw.com Annual Revenue and Growth

lifestraw.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lifestraw.com revenue by year

lifestraw.com's monthly revenueOVER TIME
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Over the past three months, lifestraw.com revenue has experienced decline of 22%, compared to the preceding three months.

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lifestraw.com revenue decline for last six months
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OVERVIEW
In August 2025, lifestraw.com in the SPORTS industry had a revenue of $253,735, conversion rate of 0.50-1.00%, AOV of $75-100, and 348,500 sessions. The median revenue for the industry is $81,949, with garmin.com leading at $184,578,426. The high conversion rate is 2.98% and low is 0.6%. The highest AOV is $542 and lowest is $72, while garmin.com has the most sessions at 47,251,662 compared to the median of 32,111.
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lifestraw.com competitors

In August 2025, lifestraw.com had a revenue of $253,735 from 3,357 transactions with 348,500 sessions. Their average order value (AOV) ranged from $75 to $100, and they had a conversion rate of 0.50% to 1.00%. In comparison, clearlyfiltered.com outperformed lifestraw.com with a revenue of $1,015,736 from 6,900 transactions and 238,736 sessions. Their AOV was higher at $125 to $150, and they had a conversion rate of 2.50% to 3.00%. saganpotablewater.com, highwaterfilters.com, zerowater.com, and berkeyfilters.com also had higher revenues, transactions, and conversion rates than lifestraw.com. Despite lifestraw.com having a similar AOV to zerowater.com, the latter had a significantly higher conversion rate of 4.00% to 4.50%, indicating stronger customer engagement and higher sales potential.

clearlyfiltered.com screenshot
#1 clearlyfiltered.com
1M
Revenue
238.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
saganpotablewater.com screenshot
#2 saganpotablewater.com
7.1K
Revenue
2.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
highwaterfilters.com screenshot
#3 highwaterfilters.com
18.3K
Revenue
6.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
zerowater.com screenshot
#4 zerowater.com
349K
Revenue
90.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
berkeyfilters.com screenshot
#5 berkeyfilters.com
43.9K
Revenue
4.2K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
lifestraw.com vs top market performers
lifestraw.com
top retailers
conversion rate vs average order value for lifestraw.com and its competitors
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Revenue share by device at lifestraw.com

In August large majority of sales on lifestraw.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In August large majority of sales on lifestraw.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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lifestraw.com channels

Identify top traffic channels that drive growth for lifestraw.comand discover how performance of traffic channels has changed over time.

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lifestraw.com Google Ads spend

Evaluate lifestraw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifestraw.com devices

Review lifestraw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifestraw.com top markets

Explore lifestraw.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifestraw.com country & global rank

Assess the ranking of lifestraw.com among other retailers within its primary country and worldwide.

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