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Jul 2025
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Home/Insights/Retailers/lifestraw.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for lifestraw.comlifestraw.com

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269.8K
Revenue
348.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Lifestraw.com is a website that offers various innovative filtration products. They specialize in selling portable water filters, including LifeStraw personal filters, LifeStraw Go water bottles, and LifeStraw Family filters. Their products are designed to provide safe drinking water during outdoor activities, emergencies, and in areas with limited access to clean water sources.

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lifestraw.com's revenueOVER TIME
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Over the past three months, lifestraw.com revenue has experienced decline of 11%, compared to the preceding three months.

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lifestraw.com revenue decline for last six months
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OVERVIEW
lifestraw.com's performance metrics for July 2025 in the SPORTS industry: online sales revenue $269,833 (median $84,485), conversion rate 0.50-1.00% (high 2.9%, low 0.59%), AOV $75-100 (high $547, low $79), sessions 348,168 (median 31,360). Largest store in the category is garmin.com with $184,671,976 revenue and 47,307,199 sessions.
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lifestraw.com competitors

In July 2025, lifestraw.com lagged behind its competitors in terms of revenue, with a total of $269,833. The site had 3,319 transactions and 348,168 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 0.50-1.00%. In comparison, clearlyfiltered.com outperformed lifestraw.com in revenue, generating $964,425 with 6,748 transactions and 276,578 sessions. The AOV for clearlyfiltered.com was higher at $125-$150, and the conversion rate was also superior at 2.00-2.50%. Other competitors like saganpotablewater.com, highwaterfilters.com, zerowater.com, and berkeyfilters.com also surpassed lifestraw.com in various metrics such as revenue, transactions, sessions, AOV, and conversion rate. This data highlights the need for lifestraw.com to enhance its performance metrics to stay competitive in the market.

clearlyfiltered.com screenshot
#1 clearlyfiltered.com
964.4K
Revenue
276.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
saganpotablewater.com screenshot
#2 saganpotablewater.com
8.5K
Revenue
3.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
highwaterfilters.com screenshot
#3 highwaterfilters.com
19.7K
Revenue
6.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
zerowater.com screenshot
#4 zerowater.com
380.2K
Revenue
90.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
berkeyfilters.com screenshot
#5 berkeyfilters.com
50.5K
Revenue
5K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
lifestraw.com vs top market performers
lifestraw.com
top retailers
conversion rate vs average order value for lifestraw.com and its competitors
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Revenue share by device at lifestraw.com

In July large majority of sales on lifestraw.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on lifestraw.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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lifestraw.com channels

Identify top traffic channels that drive growth for lifestraw.comand discover how performance of traffic channels has changed over time.

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lifestraw.com Google Ads spend

Evaluate lifestraw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifestraw.com devices

Review lifestraw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifestraw.com top markets

Explore lifestraw.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifestraw.com country & global rank

Assess the ranking of lifestraw.com among other retailers within its primary country and worldwide.

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