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Sep 2025
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Home/Insights/Retailers/lifestraw.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for lifestraw.comlifestraw.com

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222.9K
Revenue
Sep 25
300.2K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Lifestraw.com is a website that offers various innovative filtration products. They specialize in selling portable water filters, including LifeStraw personal filters, LifeStraw Go water bottles, and LifeStraw Family filters. Their products are designed to provide safe drinking water during outdoor activities, emergencies, and in areas with limited access to clean water sources.

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lifestraw.com Annual Revenue and Growth

lifestraw.com's annual sales on its online store amounted to $5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lifestraw.com revenue by year

lifestraw.com's monthly revenueOVER TIME
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Over the past three months, lifestraw.com revenue has experienced decline of 21%, compared to the preceding three months.

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lifestraw.com revenue decline for last six months
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OVERVIEW
In September 2025, lifestraw.com generated $222,880 in online sales, significantly outperforming the sports industry median of $77,565, while also recording 300,236 sessions, well above the median of 30,275. Its conversion rate ranged from 0.50% to 1.00%, compared to a high of 3.05% in the sector, and an average order value (AOV) of $75-100 was noted, near the lower end of the sports category where AOV can reach $539. However, garmin.com, the largest player, dominated with sales of $183,476,907 and sessions of 47,231,640.
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lifestraw.com competitors

In September 2025, lifestraw.com reported a revenue of $222,880 with 2,942 transactions and 300,236 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. When compared to its competitors, lifestraw.com falls behind in terms of revenue and transactions. For example, clearlyfiltered.com generated $845,904 in revenue from 5,789 transactions with a higher AOV of $125-150 and a conversion rate of 2.00-2.50%. Other competitors like saganportablewater.com and berkeyfilters.com also outperformed lifestraw.com in revenue, transactions, and AOV. However, lifestraw.com does have a competitive advantage in terms of its conversion rate compared to some competitors like zerowater.com. Overall, lifestraw.com may need to focus on increasing its revenue and transactions to stay competitive in the market.

clearlyfiltered.com screenshot
#1 clearlyfiltered.com
845.9K
Revenue
231.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
saganpotablewater.com screenshot
#2 saganpotablewater.com
7.5K
Revenue
2.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
highwaterfilters.com screenshot
#3 highwaterfilters.com
16.3K
Revenue
5.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
zerowater.com screenshot
#4 zerowater.com
359.4K
Revenue
67.2K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
berkeyfilters.com screenshot
#5 berkeyfilters.com
30.4K
Revenue
2.3K
Sessions
5.0-5.5%
Conv. rate
$250-275
AOV
lifestraw.com vs top market performers
lifestraw.com
top retailers
conversion rate vs average order value for lifestraw.com and its competitors
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Revenue share by device at lifestraw.com

In September large majority of sales on lifestraw.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on lifestraw.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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lifestraw.com channels

Identify top traffic channels that drive growth for lifestraw.comand discover how performance of traffic channels has changed over time.

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lifestraw.com Google Ads spend

Evaluate lifestraw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifestraw.com devices

Review lifestraw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifestraw.com top markets

Explore lifestraw.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifestraw.com country & global rank

Assess the ranking of lifestraw.com among other retailers within its primary country and worldwide.

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