grayl.com
Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.
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grayl.com Annual Revenue and Growth
grayl.com's annual sales on its online store amounted to $2.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
grayl.com's monthly revenueOVER TIME
Over the past three months, grayl.com revenue has experienced decline of 12%, compared to the preceding three months.
grayl.com competitors
In December 2025, grayl.com generated a revenue of $212,029 from 2,273 transactions with 92,021 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, earthwell.com saw a revenue of $13,457 from 112 transactions and 2,978 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. Similarly, fiddlebackoutpost.com recorded $6,428 in revenue from 50 transactions and 2,875 sessions, showcasing an AOV of $125-150 and a conversion rate of 1.50-2.00%. On the other hand, lifestraw.com outperformed grayl.com with a revenue of $335,834 from 4,601 transactions and 278,236 sessions, although their AOV was lower at $50-75 with a conversion rate of 1.50-2.00%. Meanwhile, littleriveroutfitters.com reported a revenue of $9,748 from 33 transactions and 2,184 sessions, achieving a high AOV of $275-300 but with a conversion rate of 1.50-2.00%. Lastly, bw-online-shop.com dominated the market with a revenue of $5,385,755 from 60,672 transactions and 1,624,987 sessions, with an AOV of $75-100 and a conversion rate of 3.50-4.00%. Overall, grayl.com holds its own in terms of revenue and conversion rate compared to its competitors, although there is room
Revenue share by device at grayl.com
In December large majority of sales on grayl.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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grayl.com channels
Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.
grayl.com Google Ads spend
Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
grayl.com devices
Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
