Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for grayl.comgrayl.com

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269.1K
Revenue
91K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com's revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced growth of 1.8%, compared to the preceding three months.

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grayl.com revenue growth for last six months
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OVERVIEW
In May 2025, grayl.com in the SPORTS industry had a revenue of $269,131 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. The website had 90,998 sessions, while the highest sessions were recorded at 47,255,232 for garmin.com. The median revenue in the industry was $84,330, the highest revenue was $189,203,870 for garmin.com, the highest conversion rate was 3.0%, the highest AOV was $565, and the lowest AOV was $79. grayl.com's performance metrics suggest strong online sales and user engagement within the SPORTS category.
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grayl.com competitors

In May 2025, grayl.com generated a revenue of $269,131 with 2,585 transactions and 90,998 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. In comparison, its competitors had varying levels of performance. bw-online-shop.com led the pack with a revenue of $3,644,338 from 36,538 transactions and 788,400 sessions, with an AOV of $75-$100 and a conversion rate of 4.50-5.00%. fiddlebackoutpost.com had a revenue of $3,194 from 25 transactions and 1,554 sessions, featuring a higher AOV of $125-$150 but a lower conversion rate of 1.50-2.00%. Little River Outfitters stood out with an AOV of $225-$250 but a lower revenue of $15,232 from 65 transactions and 5,394 sessions, while earthwell.com achieved a revenue of $8,424 from 73 transactions and 2,182 sessions with an AOV of $100-$125 and a conversion rate of 3.00-3.50%.

earthwell.com screenshot
#1 earthwell.com
8.4K
Revenue
2.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
3.2K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
309.9K
Revenue
336.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
15.2K
Revenue
5.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
3.6M
Revenue
788.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
grayl.com vs top market performers
grayl.com
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conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In May large majority of sales on grayl.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on grayl.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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