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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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212.7K
Revenue
Aug 25
116K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com Annual Revenue and Growth

grayl.com's annual sales on its online store amounted to $2.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
grayl.com revenue by year

grayl.com's monthly revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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grayl.com revenue decline for last six months
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OVERVIEW
In August 2025, grayl.com in the SPORTS industry had a revenue of $212,737, conversion rate of 2.00-2.50%, AOV of $75-100, and 115,999 sessions. The median revenue for the industry was $81,949, with garmin.com leading at $184,578,426. A high conversion rate in the industry is 2.98%, while a low is 0.6%. The highest AOV is $542 and the lowest is $72. The store with the most sessions is garmin.com at 47,251,662, while the median for the industry is 32,111.
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grayl.com competitors

In August 2025, grayl.com reported a revenue of $212,737 with 2,345 transactions and 115,999 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. When compared to its competitors, grayl.com stands out in terms of conversion rate, falling in the mid-range. earthwell.com generated $12,370 in revenue with 122 transactions and 3,345 sessions, boasting a higher AOV of $100-$125 and a conversion rate of 3.50-4.00%. Meanwhile, lifestraw.com excelled in revenue with $253,735 from 3,357 transactions and 348,500 sessions, but had a lower conversion rate of 0.50-1.00%. Little River Outfitters had a higher AOV of $200-$225 but a lower conversion rate of 1.00-1.50%, while bw-online-shop.com dominated in revenue with $2,808,627 from 29,631 transactions and 783,401 sessions, along with a competitive conversion rate of 3.50-4.00%.

earthwell.com screenshot
#1 earthwell.com
12.4K
Revenue
3.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
7.3K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
253.7K
Revenue
348.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
13.5K
Revenue
5.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
2.8M
Revenue
783.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In August large majority of sales on grayl.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In August large majority of sales on grayl.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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