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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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210.8K
Revenue
Nov 25
88.9K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com Annual Revenue and Growth

grayl.com's annual sales on its online store amounted to $2.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
grayl.com revenue by year

grayl.com's monthly revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced decline of 28%, compared to the preceding three months.

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grayl.com revenue decline for last six months
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OVERVIEW
In November 2025, grayl.com generated $210,763 in online sales, significantly outperforming the sports industry median of $89,556, while achieving a conversion rate of 2.50-3.00%, just below the high benchmark of 3.31%. With an average order value (AOV) between $75-100, grayl.com remained competitive, though it is lower than the high AOV of $552 in the sector. The site recorded 88,901 sessions, notably above the industry median of 31,405, but far behind the top competitor, dickssportinggoods.com, which amassed an impressive 57,640,222 sessions.
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grayl.com competitors

In November 2025, grayl.com reported a revenue of $210,763 with 2,232 transactions and 88,901 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. When compared to its competitors, grayl.com falls behind in revenue and transaction volume but maintains a similar AOV and conversion rate. earthwell.com generated $9,301 in revenue from 85 transactions and 2,307 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. lifestraw.com outperformed grayl.com significantly, bringing in $328,778 in revenue from 4,353 transactions and 281,568 sessions, with a similar AOV and conversion rate. Despite the differences in revenue and transaction volume, grayl.com remains competitive in terms of AOV and conversion rate within its market segment.

earthwell.com screenshot
#1 earthwell.com
9.3K
Revenue
2.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
4.7K
Revenue
2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
328.8K
Revenue
281.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
16.9K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
5.1M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In November large majority of sales on grayl.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In November large majority of sales on grayl.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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