Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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305.5K
Revenue
156.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com's revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced decline of 0.98%, compared to the preceding three months.

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grayl.com revenue decline for last six months
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OVERVIEW
In July 2025, grayl.com in the SPORTS industry generated online sales revenue of $305,510, with a conversion rate of 1.50-2.00% and an AOV of $100-125. The highest conversion rate in the industry was 2.9%, while the highest AOV was $547. grayl.com received 156,086 sessions, compared to the industry median of 31,360. The top performer in sessions was garmin.com with 47,307,199 sessions and revenue of $184,671,976. grayl.com's metrics indicate strong performance relative to the industry, especially in terms of revenue and AOV.
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grayl.com competitors

In July 2025, grayl.com stands out among its competitors in terms of revenue, with a total of $305,510. While earthwell.com lags behind with only $12,731 in revenue, lifestraw.com comes close with $269,833. grayl.com also excels in the number of transactions, recording 3,031 transactions compared to lifestraw.com's 3,319. In terms of sessions, grayl.com leads with 156,086 sessions, surpassing littleriveroutfitters.com which has 6,460 sessions. Additionally, grayl.com boasts a competitive average order value (AOV) ranging from $100-$125, similar to earthwell.com and bw-online-shop.com. However, grayl.com's conversion rate falls between 1.50-2.00%, putting it on par with fiddlebackoutpost.com and littleriveroutfitters.com, while bw-online-shop.com takes the lead with a conversion rate of 3.50-4.00%.

earthwell.com screenshot
#1 earthwell.com
12.7K
Revenue
3.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
3.6K
Revenue
1.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
269.8K
Revenue
348.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
16.8K
Revenue
6.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
3M
Revenue
784.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In July large majority of sales on grayl.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on grayl.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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