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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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185.3K
Revenue
Jan 26
91K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com Annual Revenue and Growth

grayl.com's annual sales on its online store amounted to $2.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
grayl.com revenue by year

grayl.com's monthly revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced growth of 12%, compared to the preceding three months.

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grayl.com revenue growth for last six months
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OVERVIEW
In January 2026, grayl.com, operating in the sports industry, generated $185,348 in online sales, significantly surpassing the median of $84,141; however, it fell short of the industry leader, garmin.com, with $201,780,487. The site’s conversion rate ranged between 2.00-2.50%, below the high of 3.0% but above the low of 0.68%. Its average order value (AOV) stood at $100-125, while the high AOV in the sector reached $556, with the low at $78. grayl.com recorded 90,998 sessions, far below the leader dickssportinggoods.com at 40,123,045, yet above the median of 31,579 sessions.
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grayl.com competitors

When comparing grayl.com to its competitors in January 2026, it is clear that grayl.com falls in the middle in terms of revenue. grayl.com generated $185,348 from 1,850 transactions and 90,998 sessions, with a conversion rate ranging from 2.00% to 2.50%. In contrast, earthwell.com had lower revenue at $14,699 but a higher conversion rate of 3.50% to 4.00%. On the other hand, lifestraw.com outperformed grayl.com with $327,861 in revenue from 4,180 transactions and 299,063 sessions, but had a lower conversion rate of 1.00% to 1.50%. fiddlebackoutpost.com and littleriveroutfitters.com also had lower revenue than grayl.com at $7,994 and $8,786 respectively, with varying transaction numbers, sessions, AOV, and conversion rates. Overall, grayl.com is competitive in terms of revenue and conversion rate among its competitors.

earthwell.com screenshot
#1 earthwell.com
14.7K
Revenue
3.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
8K
Revenue
3.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
327.9K
Revenue
299.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
8.8K
Revenue
2.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
selfrelianceoutfitters.com screenshot
#5 selfrelianceoutfitters.com
383.6K
Revenue
114.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In January large majority of sales on grayl.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In January large majority of sales on grayl.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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