Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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245.5K
Revenue
Jul 26
90.4K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com Annual Revenue and Growth

grayl.com's annual sales on its online store amounted to $2.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
grayl.com revenue by year

grayl.com's monthly revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced growth of 75%, compared to the preceding three months.

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grayl.com revenue growth for last six months
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OVERVIEW
grayl.com significantly outperforms the average store in the sports category, generating $245,000 in online sales for the month of July 2026, compared to the average store’s $77,200. With a conversion rate of 2.50-3.00%, grayl.com operates within the typical range of 0.64% to 3.02%. The site’s average order value (AOV) is $75-100, which falls within the typical AOV range of $82 to $571. Additionally, grayl.com attracted 90,400 sessions, notably higher than the average store in the sports category, which sees around 28,500 sessions monthly. However, the leading competitor, dickssportinggoods.com, records 64.7 million sessions, far surpassing grayl.com.
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grayl.com competitors

In July 2026, grayl.com excels with a conversion rate of 2.50-3.00%, outpacing competitors like earthwell.com, which has a rate of 3.00-3.50%, and lifestraw.com at 1.00-1.50%. Despite this, grayl.com ranks third overall in revenue with $245,000, trailing bw-online-shop.com by $3.2 million. In transactions, grayl.com also ranks third with 2,499, falling short of bw-online-shop.com's 34,000 transactions by 31,501. grayl.com receives 90,400 sessions, significantly lower than bw-online-shop.com's 892,000, placing it third in that category as well. Competitors such as fiddlebackoutpost.com and littleriveroutfitters.com lag far behind grayl.com in both revenue and transactions. While grayl.com demonstrates competitive conversion rates, its overall performance in revenue and transaction volume shows a need for growth to keep pace with top players like bw-online-shop.com and lifestraw.com.

earthwell.com screenshot
#1 earthwell.com
16.6K
Revenue
4.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
7.2K
Revenue
4.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
336.6K
Revenue
344.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
9.4K
Revenue
4.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
3.4M
Revenue
891.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In July large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

Industries grayl.com operates in

grayl.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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