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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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172.5K
Revenue
Sep 26
90.4K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com Annual Revenue and Growth

grayl.com's annual sales on its online store amounted to $2.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
grayl.com revenue by year

grayl.com's monthly revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced decline of 15%, compared to the preceding three months.

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grayl.com revenue decline for last six months
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OVERVIEW
grayl.com outperforms the average store in the sports category in several key metrics for September 2026. With online sales revenue of $173,000, it significantly exceeds the average store in the sports category, which generates around $63,600 monthly. The conversion rate for grayl.com ranges from 1.50% to 2.00%, sitting comfortably within the typical range of 0.59% to 3.07%. Additionally, its average order value (AOV) of $75-100 is within the typical AOV range of $79 to $562. Moreover, grayl.com attracted 90,400 sessions, far surpassing the average store in the sports category, which sees about 25,800 sessions monthly.
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grayl.com competitors

In September 2026, grayl.com demonstrates a strong performance with a conversion rate of 1.50-2.00%, surpassing lifestraw.com, which trails with a rate of 0.50-1.00%. While grayl.com ranks third in revenue at $173,000, it is well behind bw-online-shop.com, which leads with $3.8 million. In terms of transactions, grayl.com records 1,777, placing it third again, behind bw-online-shop.com at 36,700 transactions. With 90,400 sessions, grayl.com is competitive but still ranks third, as bw-online-shop.com outperforms with 898,000 sessions. Although grayl.com’s average order value (AOV) ranges from $75-100, it competes closely with competitors like earthwell.com and fiddlebackoutpost.com, whose AOV ranges are $100-125 and $125-150, respectively. Overall, grayl.com holds its own against competitors, particularly in conversion rates, yet it faces stiff competition in revenue, transactions, and sessions.

earthwell.com screenshot
#1 earthwell.com
10.3K
Revenue
2.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
8.3K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
247.1K
Revenue
298.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
10.4K
Revenue
3.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
3.8M
Revenue
897.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In September large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In September large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

Industries grayl.com operates in

grayl.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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