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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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303.4K
Revenue
May 26
112.9K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com Annual Revenue and Growth

grayl.com's annual sales on its online store amounted to $2.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
grayl.com revenue by year

grayl.com's monthly revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced growth of 17%, compared to the preceding three months.

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grayl.com revenue growth for last six months
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OVERVIEW
In May 2026, grayl.com, operating in the SPORTS industry, generated $303,401 in online sales, significantly outperforming the median revenue of $78,603. With a conversion rate of 2.50-3.00%, grayl is slightly below the industry high of 3.11%. The average order value (AOV) ranges from $75-100, close to the low end of the sports sector, which peaks at $567. grayl.com attracted 112,893 sessions, substantially exceeding the median of 29,369 but falling short of the leader, rei.com, which boasts 54,842,465 sessions. Overall, grayl.com showcases strong performance metrics within the competitive sports marketplace.
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grayl.com competitors

In May 2026, grayl.com generated $303,401 in revenue from 3,216 transactions over 112,893 sessions, achieving a conversion rate of 2.50-3.00% with an average order value (AOV) of $75-100. Comparatively, lifestraw.com outperformed with $413,373 in revenue and 5,613 transactions but had a lower AOV of $50-75 and a similar conversion rate of 1.00-1.50%. bw-online-shop.com, however, dominated with a remarkable revenue of $2,626,134 from 30,189 transactions, although its conversion rate of 3.00-3.50% reflects an effective approach given its massive session volume of 905,264. earthwell.com achieved $10,047 with a higher AOV of $125-150 and a stronger conversion rate of 3.50-4.00%, indicating a niche but effective strategy. Overall, grayl.com maintains competitive performance among its peers, leveraging solid revenue with favorable AOV.

earthwell.com screenshot
#1 earthwell.com
10K
Revenue
2.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
4.4K
Revenue
2.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
413.4K
Revenue
418K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
16.2K
Revenue
6.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
2.6M
Revenue
905.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In May large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In May large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

Industries grayl.com operates in

grayl.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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