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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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153.4K
Revenue
Apr 26
66.4K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Grayl.com is an online platform that offers a range of innovative water purifiers and filters. The products are designed to provide instant, safe, and clean drinking water, eliminating harmful contaminants and pollutants. Additionally, Grayl.com also offers replacement parts and accessories to enhance the longevity and performance of their products.

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grayl.com Annual Revenue and Growth

grayl.com's annual sales on its online store amounted to $2.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
grayl.com revenue by year

grayl.com's monthly revenueOVER TIME
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Over the past three months, grayl.com revenue has experienced decline of 20%, compared to the preceding three months.

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grayl.com revenue decline for last six months
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OVERVIEW
In April 2026, grayl.com generated $153,395 in online sales, significantly outperforming the sports industry median of $80,719, with a conversion rate between 2.00-2.50%, slightly below the industry high of 2.97%. The average order value (AOV) ranged from $75-100, which is lower than the industry's high of $542, and grayl.com had 66,386 sessions, surpassing the median of 33,547 but far from the leading site, dickssportinggoods.com, at 47,861,942 sessions. Overall, grayl.com showcases strong sales performance and conversion metrics within a competitive sports retail landscape.
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grayl.com competitors

As of April 2026, grayl.com reports a revenue of $153,395 from 1,542 transactions, yielding a conversion rate of 2.00-2.50% across 66,386 sessions, with an average order value (AOV) between $75-100. In comparison, lifestraw.com outperforms with a revenue of $297,202, though it has a lower AOV of $50-75 and a similar conversion rate of 1.00-1.50%. Meanwhile, bw-online-shop.com dominates the competition with a staggering revenue of $2,704,868 and a conversion rate of 3.50-4.00%, driven by an impressive volume of 873,817 sessions. earthwell.com, despite having a higher AOV of $125-150, achieves only $20,315 in revenue, reflecting a conversion rate of 4.00-4.50%. fiddlebackoutpost.com and littleriveroutfitters.com fall behind with revenues of $8,052 and $9,407, respectively, both also struggling with lower conversion rates of 1.00-1.50%.

earthwell.com screenshot
#1 earthwell.com
20.3K
Revenue
3.8K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
fiddlebackoutpost.com screenshot
#2 fiddlebackoutpost.com
8.1K
Revenue
4.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lifestraw.com screenshot
#3 lifestraw.com
297.2K
Revenue
365.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
littleriveroutfitters.com screenshot
#4 littleriveroutfitters.com
9.4K
Revenue
3.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
bw-online-shop.com screenshot
#5 bw-online-shop.com
2.7M
Revenue
873.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
grayl.com vs top market performers
grayl.com
top retailers
conversion rate vs average order value for grayl.com and its competitors
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Revenue share by device at grayl.com

In April large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In April large majority of sales on grayl.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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grayl.com channels

Identify top traffic channels that drive growth for grayl.comand discover how performance of traffic channels has changed over time.

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grayl.com Google Ads spend

Evaluate grayl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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grayl.com devices

Review grayl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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grayl.com top markets

Explore grayl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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grayl.com country & global rank

Assess the ranking of grayl.com among other retailers within its primary country and worldwide.

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