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Oct 2025
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Home/Insights/Retailers/aquasana.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.2M
Revenue
Oct 25
463.3K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Aquasana.com is a website that offers a wide range of water filtration products designed to improve water quality. Their product line includes whole house and under sink water filters, shower filters, and bottle filtration systems. The website provides comprehensive information about each product and offers convenient online shopping options.

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aquasana.com Annual Revenue and Growth

aquasana.com's annual sales on its online store amounted to $30.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$30.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
aquasana.com revenue by year

aquasana.com's monthly revenueOVER TIME
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Over the past three months, aquasana.com revenue has experienced decline of 7%, compared to the preceding three months.

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aquasana.com revenue decline for last six months
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OVERVIEW
In October 2025, aquasana.com generated $2,161,536 in online sales, significantly surpassing the home_and_garden median of $117,921, while its conversion rate ranged from 1.00-1.50%, below the high of 3.47%. The average order value (AOV) stood between $375-400, considerably lower than the high of $676 in its category. With 463,342 sessions, aquasana.com far exceeded the median of 30,856 sessions in the home_and_garden sector but trailed behind homedepot.com, which recorded a staggering 152,722,965 sessions. Overall, aquasana.com performs robustly in revenue and sessions but has room for improvement in conversion rate and AOV.
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aquasana.com competitors

In October 2025, aquasana.com outperformed its competitors in terms of revenue, with a total revenue of $2,161,536 compared to the closest competitor, waterfilterguru.com, which had revenue of $1,052,033. aquasana.com also had the highest number of transactions with 5,637, while the competitor with the next highest number of transactions was uswatersystems.com with 715 transactions. However, aquasana.com had a lower average order value (AOV) range of $375-$400 compared to competitors like springwellwater.com and uswatersystems.com, which had AOV ranges of $700-$725 and $625-$650, respectively. Additionally, aquasana.com had a conversion rate of 1.00-1.50%, which was comparable to most of its competitors. Overall, aquasana.com showed strong performance in terms of revenue and transactions but lagged behind in AOV compared to some competitors.

springwellwater.com screenshot
#1 springwellwater.com
685.9K
Revenue
140.7K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
waterfilterguru.com screenshot
#2 waterfilterguru.com
1.1M
Revenue
284.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
theberkey.com screenshot
#3 theberkey.com
35.8K
Revenue
28.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
espwaterproducts.com screenshot
#4 espwaterproducts.com
137.8K
Revenue
33.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
uswatersystems.com screenshot
#5 uswatersystems.com
448.2K
Revenue
81.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
aquasana.com vs top market performers
aquasana.com
top retailers
conversion rate vs average order value for aquasana.com and its competitors
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Revenue share by device at aquasana.com

In October large majority of sales on aquasana.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on aquasana.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aquasana.com channels

Identify top traffic channels that drive growth for aquasana.comand discover how performance of traffic channels has changed over time.

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aquasana.com Google Ads spend

Evaluate aquasana.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aquasana.com devices

Review aquasana.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aquasana.com top markets

Explore aquasana.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aquasana.com country & global rank

Assess the ranking of aquasana.com among other retailers within its primary country and worldwide.

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