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Apr 2026
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Home/Insights/Retailers/kolcraft.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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25.3K
Revenue
Apr 26
8.9K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Kolcraft.com is a website that offers a wide range of baby gear and products, such as strollers, high chairs, bassinets, nursery furniture, and outdoor playsets. Their inventory also includes sleep accessories, crib mattresses, and juvenile bedding options. The website provides detailed product information, safety guidelines, and customer support for potential buyers.

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kolcraft.com Annual Revenue and Growth

kolcraft.com's annual sales on its online store amounted to $739.7K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$739.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kolcraft.com revenue by year

kolcraft.com's monthly revenueOVER TIME
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Over the past three months, kolcraft.com revenue has experienced decline of 12%, compared to the preceding three months.

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kolcraft.com revenue decline for last six months
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OVERVIEW
In April 2026, kolcraft.com generated $25,314 in online sales, below the CHILDCARE median of $38,623, with a conversion rate of 2.50-3.00%, under the high benchmark of 4.44% and above the low of 1.0%. Their average order value (AOV) ranged from $100-125, significantly lower than the high of $249. With 8,942 sessions, kolcraft.com falls short of the median of 18,157 sessions in its industry and far behind babylist.com, which leads with 16,933,794 sessions. Overall, these metrics indicate a need for growth in revenue and customer engagement to compete effectively in the market.
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kolcraft.com competitors

In April 2026, kolcraft.com generated $25,314 in revenue with 227 transactions from 8,942 sessions, yielding an Average Order Value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, naturepedic.com outperformed significantly, with revenue of $2,452,799 from 4,662 transactions over 401,269 sessions, boasting a much higher AOV of $525-550 and a conversion rate of 1.00-1.50%. sealy.com, although generating $537,245 from 647 transactions, struggled with a low conversion rate of 0.00-0.50%, despite its AOV being significantly higher at $825-850. Conversely, competitors like caterkids.com and ababy.com reported lower revenue, at $5,120 and $20,068 respectively, but shared similar conversion rates with kolcraft.com. bambibaby.com also achieved impressive metrics with $2,081,460 in revenue, 6,136 transactions, and an AOV of $325-350, further highlighting kolcraft.com’s market position.

naturepedic.com screenshot
#1 naturepedic.com
2.5M
Revenue
401.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
sealy.com screenshot
#2 sealy.com
537.2K
Revenue
214.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
caterkids.com screenshot
#3 caterkids.com
5.1K
Revenue
1.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ababy.com screenshot
#4 ababy.com
20.1K
Revenue
12K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
bambibaby.com screenshot
#5 bambibaby.com
2.1M
Revenue
235.1K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
kolcraft.com vs top market performers
kolcraft.com
top retailers
conversion rate vs average order value for kolcraft.com and its competitors
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Revenue share by device at kolcraft.com

In April large majority of sales on kolcraft.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In April large majority of sales on kolcraft.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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kolcraft.com channels

Identify top traffic channels that drive growth for kolcraft.comand discover how performance of traffic channels has changed over time.

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kolcraft.com Google Ads spend

Evaluate kolcraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kolcraft.com devices

Review kolcraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kolcraft.com top markets

Explore kolcraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kolcraft.com country & global rank

Assess the ranking of kolcraft.com among other retailers within its primary country and worldwide.

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