Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/kolcraft.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for kolcraft.comkolcraft.com

Start benchmarking for free
Sign in with GoogleSign up with Google
59K
Revenue
May 26
16.1K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$100-125
AOV
May 26
Loading...

Kolcraft.com is a website that offers a wide range of baby gear and products, such as strollers, high chairs, bassinets, nursery furniture, and outdoor playsets. Their inventory also includes sleep accessories, crib mattresses, and juvenile bedding options. The website provides detailed product information, safety guidelines, and customer support for potential buyers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

kolcraft.com Annual Revenue and Growth

kolcraft.com's annual sales on its online store amounted to $739.7K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$739.7K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
kolcraft.com revenue by year

kolcraft.com's monthly revenueOVER TIME
View real-time data

Over the past three months, kolcraft.com revenue has experienced growth of 7.9%, compared to the preceding three months.

View real-time data
kolcraft.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, kolcraft.com generated $59,034 in online sales, surpassing the CHILDCARE median of $39,345, but falling significantly behind the category leader, babylist.com, at $90,853,429. The site achieved a conversion rate of 3.00-3.50%, below the high benchmark of 4.52% and above the low of 1.17%. Kolcraft's average order value (AOV) ranged from $100-125, well below the sector's high of $278 but above its low of $57. The site recorded 16,147 sessions, close to the CHILDCARE median of 14,612, but a fraction of babylist's overwhelming 16,509,473 sessions.
Read more

kolcraft.com competitors

In May 2026, kolcraft.com generated $59,034 in revenue from 551 transactions over 16,147 sessions, achieving an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. In comparison, naturepedic.com led significantly with $2,191,976 in revenue from 4,407 transactions and an AOV of $475-500, but had a lower conversion rate of 1.00-1.50%. sealy.com followed with $1,134,268 in revenue from 1,365 transactions and a high AOV of $825-850, although its conversion rate was quite low at 0.00-0.50%. Conversely, caterkids.com, while generating just $5,993, maintained a conversion rate of 2.50-3.00%. Overall, kolcraft.com performs competitively within its niche, particularly in conversion rate, while struggling to match the revenue figures of its larger competitors.

naturepedic.com screenshot
#1 naturepedic.com
2.2M
Revenue
323.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sealy.com screenshot
#2 sealy.com
1.1M
Revenue
457.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
nooksleep.com screenshot
#3 nooksleep.com
1.6K
Revenue
247
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
caterkids.com screenshot
#4 caterkids.com
6K
Revenue
1.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ababy.com screenshot
#5 ababy.com
17.8K
Revenue
10.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
kolcraft.com vs top market performers
kolcraft.com
top retailers
conversion rate vs average order value for kolcraft.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at kolcraft.com

In May large majority of sales on kolcraft.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In May large majority of sales on kolcraft.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries kolcraft.com operates in

kolcraft.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

kolcraft.com channels

Identify top traffic channels that drive growth for kolcraft.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

kolcraft.com Google Ads spend

Evaluate kolcraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

kolcraft.com devices

Review kolcraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

kolcraft.com top markets

Explore kolcraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

kolcraft.com country & global rank

Assess the ranking of kolcraft.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard