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May 2025
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Home/Insights/Retailers/kolcraft.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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79.5K
Revenue
20.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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Kolcraft.com is a website that offers a wide range of baby gear and products, such as strollers, high chairs, bassinets, nursery furniture, and outdoor playsets. Their inventory also includes sleep accessories, crib mattresses, and juvenile bedding options. The website provides detailed product information, safety guidelines, and customer support for potential buyers.

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kolcraft.com's revenueOVER TIME
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Over the past three months, kolcraft.com revenue has experienced decline of 11%, compared to the preceding three months.

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kolcraft.com revenue decline for last six months
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OVERVIEW
In May 2025, kolcraft.com, a CHILDCARE industry website, generated $79,550 in online sales, with a conversion rate of 3.00-3.50% and an AOV of $100-125. This performance falls within the industry benchmarks where the median revenue is $51,120, the highest conversion rate is 4.58%, and the highest AOV is $282. With 20,184 sessions, kolcraft.com is just above the median sessions for the CHILDCARE industry, which is 19,914. Despite not leading in all metrics, kolcraft.com shows a solid performance within its industry in May 2025.
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kolcraft.com competitors

In May 2025, kolcraft.com reported a revenue of $79,550 with 687 transactions and 20,184 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. In comparison, ababy.com had a revenue of $32,649 with 128 transactions and 16,414 sessions, a higher AOV of $250-$275, but a lower conversion rate of 0.50-1.00%. bambibaby.com outperformed all with a revenue of $578,563 from 1,720 transactions and 66,799 sessions, boasting an AOV of $325-$350 and a conversion rate of 2.50-3.00%. sealy.com recorded the highest revenue at $1,776,576, but with 1,925 transactions and 865,185 sessions, its conversion rate was low at 0.00-0.50%. naturepedic.com and caterkids.com fell in between, with varying revenue, transactions, sessions, AOV, and conversion rates compared to kolcraft.com.

naturepedic.com screenshot
#1 naturepedic.com
1.5M
Revenue
217.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sealy.com screenshot
#2 sealy.com
1.8M
Revenue
865.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
caterkids.com screenshot
#3 caterkids.com
18K
Revenue
4.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
ababy.com screenshot
#4 ababy.com
32.6K
Revenue
16.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
bambibaby.com screenshot
#5 bambibaby.com
578.6K
Revenue
66.8K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
kolcraft.com vs top market performers
kolcraft.com
top retailers
conversion rate vs average order value for kolcraft.com and its competitors
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Revenue share by device at kolcraft.com

In May large majority of sales on kolcraft.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.

In May large majority of sales on kolcraft.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.
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kolcraft.com channels

Identify top traffic channels that drive growth for kolcraft.comand discover how performance of traffic channels has changed over time.

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kolcraft.com Google Ads spend

Evaluate kolcraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kolcraft.com devices

Review kolcraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kolcraft.com top markets

Explore kolcraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kolcraft.com country & global rank

Assess the ranking of kolcraft.com among other retailers within its primary country and worldwide.

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