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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for ababy.comababy.com

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20.1K
Revenue
Apr 26
12K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Ababy.com is an online platform that offers a wide range of baby-related products. They provide items such as cribs, bedding, strollers, furniture, toys, and clothing for infants and toddlers. The website serves as a convenient destination to find and purchase various baby essentials from the comfort of your own home.

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ababy.com Annual Revenue and Growth

ababy.com's annual sales on its online store amounted to $337.2K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$337.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ababy.com revenue by year

ababy.com's monthly revenueOVER TIME
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Over the past three months, ababy.com revenue has experienced decline of 37%, compared to the preceding three months.

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ababy.com revenue decline for last six months
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OVERVIEW
In April 2026, ababy.com generated $20,068 in online sales, significantly below the CHILDCARE median of $38,623, and its conversion rate ranged from 0.50-1.00%, falling short of the industry high of 4.44%. With an average order value (AOV) between $200-225, ababy.com remains competitive yet below the category high of $249. The website recorded 12,004 sessions, notably less than the CHILDCARE median of 18,157 and far below babylist.com’s staggering 16,933,794 sessions, indicating opportunities for improvement in traffic and conversion strategies within a highly competitive marketplace.
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ababy.com competitors

In April 2026, ababy.com generated a revenue of $20,068 with 97 transactions from 12,004 sessions, reflecting a conversion rate of 0.50-1.00% and an Average Order Value (AOV) of $200-225. In comparison, bogradkids.com reported a significantly lower revenue of $4,565 with only 6 transactions from 1,894 sessions and an AOV of $800-825, but a lower conversion rate of 0.00-0.50%. jackandjillboutique.com had a slightly better performance, achieving $4,692 in revenue from 47 transactions across 3,330 sessions, with a higher conversion rate of 1.00-1.50% and a lower AOV of $100-125. Meanwhile, deltachildren.com dominated the market with $719,861 in revenue from 3,522 transactions over 300,741 sessions, maintaining an AOV of $200-225 and an impressive conversion rate of 1.00-1.50%.

bogradkids.com screenshot
#1 bogradkids.com
4.6K
Revenue
1.9K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
jackandjillboutique.com screenshot
#2 jackandjillboutique.com
4.7K
Revenue
3.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
deltachildren.com screenshot
#3 deltachildren.com
719.9K
Revenue
300.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
namesakehome.com screenshot
#4 namesakehome.com
656.2K
Revenue
110.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
madredallas.com screenshot
#5 madredallas.com
79K
Revenue
4K
Sessions
3.0-3.5%
Conv. rate
$600-700
AOV
ababy.com vs top market performers
ababy.com
top retailers
conversion rate vs average order value for ababy.com and its competitors
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Revenue share by device at ababy.com

In April large majority of sales on ababy.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In April large majority of sales on ababy.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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ababy.com channels

Identify top traffic channels that drive growth for ababy.comand discover how performance of traffic channels has changed over time.

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ababy.com Google Ads spend

Evaluate ababy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ababy.com devices

Review ababy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ababy.com top markets

Explore ababy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ababy.com country & global rank

Assess the ranking of ababy.com among other retailers within its primary country and worldwide.

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