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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for ababy.comababy.com

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32.6K
Revenue
16.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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Ababy.com is an online platform that offers a wide range of baby-related products. They provide items such as cribs, bedding, strollers, furniture, toys, and clothing for infants and toddlers. The website serves as a convenient destination to find and purchase various baby essentials from the comfort of your own home.

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ababy.com's revenueOVER TIME
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Over the past three months, ababy.com revenue has experienced growth of 60%, compared to the preceding three months.

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ababy.com revenue growth for last six months
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OVERVIEW
ababy.com's revenue for online sales in May 2025 was $32,649, with a conversion rate ranging from 0.50-1.00% in the CHILDCARE industry. The average order value (AOV) was $250-275, with 16,414 sessions. The highest sessions in the category were seen at babylist.com with 13,729,709 sessions. The median revenue for CHILDCARE was $51,120, with a very high conversion rate of 4.58% and AOV of $282. The lowest conversion rate in the industry was 1.07% and the lowest AOV was $58.
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ababy.com competitors

In May 2025, ababy.com outperformed its competitors in terms of revenue, with a total of $32,649 compared to bogradkids.com ($10,959), jackandjillboutique.com ($4,642), kidpuzzles.com ($3,492), and deltachildren.com ($861,575). However, in terms of transactions, ababy.com had 128 transactions, while deltachildren.com led with 4,150 transactions. Sessions-wise, ababy.com had 16,414 sessions, falling behind deltachildren.com's 215,207 sessions. The Average Order Value (AOV) for ababy.com ranged from $250 to $275, which was lower than bogradkids.com's $700-$725 AOV. Conversion rates were similar across all websites, ranging from 0.50% to 2.00%. Despite its lower revenue and transaction numbers, ababy.com maintained a competitive AOV and conversion rate among its peers in the baby products market.

bogradkids.com screenshot
#1 bogradkids.com
11K
Revenue
2.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
jackandjillboutique.com screenshot
#2 jackandjillboutique.com
4.6K
Revenue
2.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tinytoesandtiaras.com screenshot
#3 tinytoesandtiaras.com
70.6
Revenue
10
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
kidpuzzles.com screenshot
#4 kidpuzzles.com
3.5K
Revenue
1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
deltachildren.com screenshot
#5 deltachildren.com
861.6K
Revenue
215.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
ababy.com vs top market performers
ababy.com
top retailers
conversion rate vs average order value for ababy.com and its competitors
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Revenue share by device at ababy.com

In May large majority of sales on ababy.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.

In May large majority of sales on ababy.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.
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ababy.com channels

Identify top traffic channels that drive growth for ababy.comand discover how performance of traffic channels has changed over time.

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ababy.com Google Ads spend

Evaluate ababy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ababy.com devices

Review ababy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ababy.com top markets

Explore ababy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ababy.com country & global rank

Assess the ranking of ababy.com among other retailers within its primary country and worldwide.

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