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Aug 2025

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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

julbo.com

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603.8K

Revenue

241.1K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

Main country of store: FRANCE
Website category: SPORTS
D2C

Julbo.com is a website that offers a wide range of eyewear products for customers of all ages and activities. The site showcases a diverse selection of sunglasses, goggles, prescription glasses, and helmets. Additionally, filters allow users to search by sport or use, ensuring suitability for various outdoor pursuits.

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julbo.com's revenueOVER TIME
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Over the past three months, julbo.com revenue has experienced growth of 27%, compared to the preceding three months.

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julbo.com revenue growth for last six months

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OVERVIEW

In August 2025, julbo.com, an online SPORTS industry store, generated $603,790 in revenue with a conversion rate of 1.00-1.50% and an average order value of $200-225. The store had 241,062 sessions, compared to the highest sessions of 47,251,662 on garmin.com, and a median sessions of 32,111 in the SPORTS category. Despite having a higher revenue and AOV than the median, julbo.com falls short compared to garmin.com, the largest online store in the industry. With room for improvement in conversion rates and session numbers, julbo.com can aim to increase its online performance metrics in the future.

julbo.com competitors

In August 2025, julbo.com reported a revenue of $603,790 with 2,899 transactions and 241,062 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. In comparison, oakley.com generated a significantly higher revenue of $11,790,263 from 73,043 transactions and 6,122,452 sessions, with a lower AOV of $150-175 but a similar conversion rate. ray-ban.com outperformed both julbo.com and oakley.com with a revenue of $23,806,446 from 142,598 transactions and 12,620,872 sessions, also maintaining a AOV of $150-175 and a comparable conversion rate. While julbo.com lags behind its competitors in terms of revenue and reach, it maintains a competitive AOV and conversion rate within the industry.

#1 oakley.com

11.8M

Revenue

6.1M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#2 ray-ban.com

23.8M

Revenue

12.6M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

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TOP MARKET PERFORMERSby revenue

julbo.com vs top market performers

julbo.com

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Revenue share by device at julbo.com

In August large majority of sales on julbo.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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julbo.com channels

Identify top traffic channels that drive growth for julbo.comand discover how performance of traffic channels has changed over time.

julbo.com Google Ads spend

Evaluate julbo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

julbo.com devices

Review julbo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

julbo.com top markets

Explore julbo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.