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Aug 2025
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Home/Insights/Retailers/humnutrition.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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374.2K
Revenue
Aug 25
493K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Humnutrition.com is an online platform offering a wide range of nutritional supplements and personalized vitamin recommendations. Their assortment includes vitamins, minerals, probiotics, and other health-focused products. The website serves as a one-stop destination for exploring and purchasing nutritional offerings, designed to support various wellbeing needs and goals.

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humnutrition.com Annual Revenue and Growth

humnutrition.com's annual sales on its online store amounted to $5.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
humnutrition.com revenue by year

humnutrition.com's monthly revenueOVER TIME
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Over the past three months, humnutrition.com revenue has experienced decline of 22%, compared to the preceding three months.

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humnutrition.com revenue decline for last six months
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OVERVIEW
In August 2025, humnutrition.com in the BEAUTY AND COSMETICS industry had a revenue of $374,174 with a median revenue of $43,264. The conversion rate ranged from 1.00-1.50% compared to a very high 4.33% and a very low 1.0%. The Average Order Value (AOV) was between $50-75, while a very high AOV was $202 and a very low was $46. The website had 492,997 sessions, with the highest being 44,212,513 from sephora.com, and a median of 22,297 in the BEAUTY AND COSMETICS category.
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humnutrition.com competitors

In August 2025, humnutrition.com generated a revenue of $374,174 from 5,444 transactions and 492,997 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Comparing it to its competitors, artofskincare.com had a revenue of $195,930 from 1,483 transactions and 58,763 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. drruscio.com outperformed humnutrition.com with a revenue of $766,455 from 7,930 transactions and 304,482 sessions, offering an AOV of $75-100 and a conversion rate of 2.50-3.00%. fitonapp.com also surpassed humnutrition.com with a revenue of $826,537 from 5,630 transactions and 370,988 sessions, showcasing an AOV of $125-150 and a conversion rate of 1.50-2.00%. intimaterose.com, on the other hand, lagged behind with a revenue of $162,069 from 1,358 transactions and 218,134 sessions, presenting an AOV of $100-125 and a conversion rate of 0.50-1.00%.

artofskincare.com screenshot
#1 artofskincare.com
195.9K
Revenue
58.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
drruscio.com screenshot
#2 drruscio.com
766.5K
Revenue
304.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fitonapp.com screenshot
#3 fitonapp.com
826.5K
Revenue
371K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
intimaterose.com screenshot
#4 intimaterose.com
162.1K
Revenue
218.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hollandandbarrett.com screenshot
#5 hollandandbarrett.com
16.8M
Revenue
6.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
humnutrition.com vs top market performers
humnutrition.com
top retailers
conversion rate vs average order value for humnutrition.com and its competitors
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Revenue share by device at humnutrition.com

In August large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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humnutrition.com channels

Identify top traffic channels that drive growth for humnutrition.comand discover how performance of traffic channels has changed over time.

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humnutrition.com Google Ads spend

Evaluate humnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humnutrition.com devices

Review humnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humnutrition.com top markets

Explore humnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humnutrition.com country & global rank

Assess the ranking of humnutrition.com among other retailers within its primary country and worldwide.

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