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Dec 2025
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Home/Insights/Retailers/humnutrition.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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226.8K
Revenue
Dec 25
303.7K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Humnutrition.com is an online platform offering a wide range of nutritional supplements and personalized vitamin recommendations. Their assortment includes vitamins, minerals, probiotics, and other health-focused products. The website serves as a one-stop destination for exploring and purchasing nutritional offerings, designed to support various wellbeing needs and goals.

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humnutrition.com Annual Revenue and Growth

humnutrition.com's annual sales on its online store amounted to $5.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
humnutrition.com revenue by year

humnutrition.com's monthly revenueOVER TIME
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Over the past three months, humnutrition.com revenue has experienced decline of 20%, compared to the preceding three months.

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humnutrition.com revenue decline for last six months
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OVERVIEW
In December 2025, humnutrition.com achieved impressive online sales of $226,819, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 1.00-1.50%, below the category's high of 4.87%. Their average order value (AOV) ranged from $50-75, while the sector's highest AOV reached $191. The site attracted 303,723 sessions, well above the median of 23,270, yet dwarfed by sephora.com's 76,213,109 sessions. Despite facing competition from giants like ulta.com, which generated $152,769,917 in revenue, humnutrition.com demonstrates strong market positioning within its niche.
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humnutrition.com competitors

In December 2025, humnutrition.com reported a revenue of $226,819 with 3,549 transactions and 303,723 sessions. Their average order value (AOV) ranged from $50 to $75, with a conversion rate of 1.00% to 1.50%. When compared to its competitors, humnutrition.com falls behind in terms of revenue, transactions, and sessions. Competitors like fitonapp.com and drruscio.com outperformed humnutrition.com with significantly higher revenues of $747,052 and $589,243 respectively. The conversion rates for these competitors also exceed that of humnutrition.com, with fitonapp.com having a conversion rate of 1.50% to 2.00% and drruscio.com with a conversion rate of 2.50% to 3.00%. Overall, humnutrition.com may need to improve its performance metrics to compete effectively in the market.

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humnutrition.com vs top market performers
humnutrition.com
top retailers
conversion rate vs average order value for humnutrition.com and its competitors
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Revenue share by device at humnutrition.com

In December large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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humnutrition.com channels

Identify top traffic channels that drive growth for humnutrition.comand discover how performance of traffic channels has changed over time.

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humnutrition.com Google Ads spend

Evaluate humnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humnutrition.com devices

Review humnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humnutrition.com top markets

Explore humnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humnutrition.com country & global rank

Assess the ranking of humnutrition.com among other retailers within its primary country and worldwide.

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