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Nov 2025
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Home/Insights/Retailers/humnutrition.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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307.1K
Revenue
Nov 25
410.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Humnutrition.com is an online platform offering a wide range of nutritional supplements and personalized vitamin recommendations. Their assortment includes vitamins, minerals, probiotics, and other health-focused products. The website serves as a one-stop destination for exploring and purchasing nutritional offerings, designed to support various wellbeing needs and goals.

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humnutrition.com Annual Revenue and Growth

humnutrition.com's annual sales on its online store amounted to $5.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
humnutrition.com revenue by year

humnutrition.com's monthly revenueOVER TIME
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Over the past three months, humnutrition.com revenue has experienced decline of 8.3%, compared to the preceding three months.

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humnutrition.com revenue decline for last six months
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OVERVIEW
In November 2025, humnutrition.com, operating in the BEAUTY AND COSMETICS sector, generated $307,057 in online sales, significantly outperforming the median revenue of $52,547. The site's conversion rate of 1.00-1.50% falls below the sector's high of 5.32%, while its average order value (AOV) ranges from $50-75, also lower than the category high of $204. With 410,237 sessions, humnutrition.com exceeds the median of 19,748 but trails behind sephora.com’s 76,114,809 sessions, illustrating strong potential for growth in both conversion and traffic within the competitive landscape.
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humnutrition.com competitors

When comparing humnutrition.com to its competitors in November 2025, we see that humnutrition.com generated a revenue of $307,057 with 4,596 transactions and 410,237 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In contrast, artofskincare.com outperformed humnutrition.com with a revenue of $387,630 from 2,856 transactions and 79,474 sessions, featuring a higher AOV of $125-150 and a superior conversion rate of 3.50-4.00%. Similarly, fitonapp.com surpassed humnutrition.com with a revenue of $818,567 from 5,099 transactions and 354,910 sessions, with a higher AOV of $150-175 but a comparable conversion rate of 1.00-1.50%. drruscio.com also outperformed humnutrition.com in revenue and transactions, while intimaterose.com lagged behind in all metrics except for AOV. Overall, humnutrition.com falls behind its competitors in terms of revenue and transactions, but holds its own in AOV and conversion rate.

artofskincare.com screenshot
#1 artofskincare.com
387.6K
Revenue
79.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
drruscio.com screenshot
#2 drruscio.com
600.1K
Revenue
225.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fitonapp.com screenshot
#3 fitonapp.com
818.6K
Revenue
354.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
intimaterose.com screenshot
#4 intimaterose.com
222.2K
Revenue
220K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hollandandbarrett.com screenshot
#5 hollandandbarrett.com
25M
Revenue
7.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
humnutrition.com vs top market performers
humnutrition.com
top retailers
conversion rate vs average order value for humnutrition.com and its competitors
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Revenue share by device at humnutrition.com

In November large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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humnutrition.com channels

Identify top traffic channels that drive growth for humnutrition.comand discover how performance of traffic channels has changed over time.

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humnutrition.com Google Ads spend

Evaluate humnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humnutrition.com devices

Review humnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humnutrition.com top markets

Explore humnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humnutrition.com country & global rank

Assess the ranking of humnutrition.com among other retailers within its primary country and worldwide.

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