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Jan 2026
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Home/Insights/Retailers/humnutrition.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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304K
Revenue
Jan 26
482.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Humnutrition.com is an online platform offering a wide range of nutritional supplements and personalized vitamin recommendations. Their assortment includes vitamins, minerals, probiotics, and other health-focused products. The website serves as a one-stop destination for exploring and purchasing nutritional offerings, designed to support various wellbeing needs and goals.

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humnutrition.com Annual Revenue and Growth

humnutrition.com's annual sales on its online store amounted to $4.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
humnutrition.com revenue by year

humnutrition.com's monthly revenueOVER TIME
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Over the past three months, humnutrition.com revenue has experienced decline of 24%, compared to the preceding three months.

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humnutrition.com revenue decline for last six months
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OVERVIEW
In January 2026, humnutrition.com generated $304,029 in revenue from online sales, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, with a conversion rate of 0.50-1.00%, below the high industry standard of 4.7%. Its average order value (AOV) ranged between $50-75, below the high of $194, while sessions reached 482,948, markedly higher than the median of 22,631 in the sector but dwarfed by ulta.com's staggering 47,691,438 sessions. Overall, humnutrition.com shows strong revenue performance against competitors but has opportunities for growth in conversion rates and AOV.
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humnutrition.com competitors

In January 2026, humnutrition.com generated $304,029 in revenue from 4,780 transactions and 482,948 sessions, with a conversion rate ranging from 0.50-1.00%. In comparison, its competitors varied significantly in performance. For example, artofskincare.com earned $145,825 from 1,143 transactions and 46,087 sessions, with a higher conversion rate of 2.00-2.50%. On the other hand, fitonapp.com outperformed humnutrition.com in revenue with $998,728 from 6,815 transactions and 370,684 sessions, featuring a conversion rate of 1.50-2.00%. However, dudeproducts.com had the highest conversion rate at 3.00-3.50%, despite generating the lowest revenue of $12,689 from 77 transactions and 2,432 sessions. Overall, humnutrition.com's performance was solid, but there were competitors with higher revenue and conversion rates.

artofskincare.com screenshot
#1 artofskincare.com
145.8K
Revenue
46.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
drruscio.com screenshot
#2 drruscio.com
699.9K
Revenue
287.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fitonapp.com screenshot
#3 fitonapp.com
998.7K
Revenue
370.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
dudeproducts.com screenshot
#4 dudeproducts.com
12.7K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
intimaterose.com screenshot
#5 intimaterose.com
309.6K
Revenue
258K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
humnutrition.com vs top market performers
humnutrition.com
top retailers
conversion rate vs average order value for humnutrition.com and its competitors
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Revenue share by device at humnutrition.com

In January large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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humnutrition.com channels

Identify top traffic channels that drive growth for humnutrition.comand discover how performance of traffic channels has changed over time.

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humnutrition.com Google Ads spend

Evaluate humnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humnutrition.com devices

Review humnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humnutrition.com top markets

Explore humnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humnutrition.com country & global rank

Assess the ranking of humnutrition.com among other retailers within its primary country and worldwide.

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