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Oct 2025
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Home/Insights/Retailers/humnutrition.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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374K
Revenue
Oct 25
353.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Humnutrition.com is an online platform offering a wide range of nutritional supplements and personalized vitamin recommendations. Their assortment includes vitamins, minerals, probiotics, and other health-focused products. The website serves as a one-stop destination for exploring and purchasing nutritional offerings, designed to support various wellbeing needs and goals.

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humnutrition.com Annual Revenue and Growth

humnutrition.com's annual sales on its online store amounted to $5.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
humnutrition.com revenue by year

humnutrition.com's monthly revenueOVER TIME
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Over the past three months, humnutrition.com revenue has experienced decline of 11%, compared to the preceding three months.

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humnutrition.com revenue decline for last six months
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OVERVIEW
In October 2025, humnutrition.com, operating in the BEAUTY AND COSMETICS sector, generated $374,037 in online sales, significantly surpassing the median revenue of $41,294, though still trailing behind the leading competitor, themancompany.com, with $119,786,747. The site achieved a conversion rate of 1.00-1.50%, below the high benchmark of 4.65% and above the low of 1.19%. Its average order value (AOV) ranged between $75-100, lower than the high AOV of $202 but above the low of $47, and attracted 353,538 sessions, far exceeding the sector's median of 18,156 sessions.
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humnutrition.com competitors

When comparing humnutrition.com to its competitors in October 2025, we can see that humnutrition.com has generated a revenue of $374,037 from 4,375 transactions with 353,538 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In contrast, competitors such as artofskincare.com have a higher AOV of $125-150 and a conversion rate of 4.00-4.50% with a revenue of $268,414 from 2,068 transactions and 50,524 sessions. On the other hand, drruscio.com has the highest revenue of $733,842 from 7,337 transactions and 279,105 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. While humnutrition.com competes well in terms of revenue and conversion rate, there are areas where competitors outperform in AOV and transaction volume.

artofskincare.com screenshot
#1 artofskincare.com
268.4K
Revenue
50.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
drruscio.com screenshot
#2 drruscio.com
733.8K
Revenue
279.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fitonapp.com screenshot
#3 fitonapp.com
749.3K
Revenue
412K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
intimaterose.com screenshot
#4 intimaterose.com
221.1K
Revenue
216.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hollandandbarrett.com screenshot
#5 hollandandbarrett.com
21.5M
Revenue
6.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
humnutrition.com vs top market performers
humnutrition.com
top retailers
conversion rate vs average order value for humnutrition.com and its competitors
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Revenue share by device at humnutrition.com

In October large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on humnutrition.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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humnutrition.com channels

Identify top traffic channels that drive growth for humnutrition.comand discover how performance of traffic channels has changed over time.

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humnutrition.com Google Ads spend

Evaluate humnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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humnutrition.com devices

Review humnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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humnutrition.com top markets

Explore humnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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humnutrition.com country & global rank

Assess the ranking of humnutrition.com among other retailers within its primary country and worldwide.

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