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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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5.4M
Revenue
2.6M
Sessions
2.5-3.0%
Conversion rate
$75-100
Average order value
Online only revenue for huel.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Huel is nutritionally complete food that contains all 27 essential vitamins and minerals, protein, essential fatty acids, carbs, fiber and phytonutrients

huel.com’s revenueOVER TIME
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Over the past three months, huel.com revenue has experienced decline of 13%, compared to the preceding three months.

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huel.com revenue decline for last six months
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OVERVIEW
In September 2024, huel.com in the food_and_drink industry had a revenue of $5,404,716 with a conversion rate of 2.50-3.00% and an AOV of $75-100, from 2,562,258 sessions. The highest revenue in the category is $90,979,651 from nespresso.com, the highest conversion rate is 4.54%, the highest AOV is $366, and the highest sessions are 12,256,648. The median revenue is $55,611, the median conversion rate is 1.15%, the median AOV is $56, and the median sessions are 16,990.
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huel.com competitors

huel.com outperforms its competitors in terms of revenue with $5,404,716, significantly higher than the closest competitor Illuminate Labs at $292,784. In terms of transactions, huel.com also leads with 68,712 transactions compared to Protein Package at 2,584. huel.com has a high number of sessions at 2,562,258, surpassing all competitors. The Average Order Value (AOV) of huel.com falls within the range of $75-100, which is on par with Gymstop and Casadesante, but higher than Protein Package and Snackfully. huel.com boasts a competitive conversion rate of 2.50-3.00%, tying with Protein Package, while outperforming Gymstop, Illuminate Labs, and Casadesante. Overall, huel.com demonstrates strong performance across various metrics when compared to its competitors in the health and nutrition industry.

#1 snackfully.co.uk
120.3K
Revenue
44.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#2 casadesante.com
96.5K
Revenue
157.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
#3 proteinpackage.co.uk
181.6K
Revenue
94.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 gymstop.co.uk
99.9K
Revenue
69K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#5 illuminatelabs.org
292.8K
Revenue
117.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
huel.com vs top market performers
huel.com
top retailers
conversion rate vs average order value for huel.com and its competitors
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Top products on huel.comby revenue

#1 Huel Black Edition
$53.6
Price
$8M
Revenue
#2 Huel Hot & Savory
$33
Price
$4.5M
Revenue
#3 Huel Hot & Savory Cups
$50.8
Price
$3.3M
Revenue
#4 Huel Daily Greens
$56.5
Price
Revenue
#5 Huel Ready-to-drink
$67.4
Price
Revenue
#6 Huel Black Edition Ready-to-drink
$72.5
Price
Revenue
#7 Huel Powder
$47.2
Price
Revenue
#8 Huel Shaker
$15
Price
Revenue
#9 Huel Complete Nutrition Bar
$42.1
Price
Revenue
#10 Huel Daily Superblend
$71.5
Price
Revenue
#1 Huel Black Edition
$53.6
Price
$8M
Revenue
#2 Huel Hot & Savory
$33
Price
$4.5M
Revenue
#3 Huel Hot & Savory Cups
$50.8
Price
$3.3M
Revenue
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huel.com brandsby revenue

huel.com categoriesby revenue

1
Health & Beauty
2
Ice Scoops
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brands overtime comparison

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huel.com channels

Identify top traffic channels that drive growth for huel.comand discover how performance of traffic channels has changed over time.

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huel.com Google Ads spend

Evaluate huel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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huel.com devices

Review huel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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huel.com top markets

Explore huel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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huel.com country & global rank

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