Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for hue.comhue.com

Start benchmarking for free
Sign in with GoogleSign up with Google
78.2K
Revenue
Sep 25
67K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
Loading...

"HUE has evolved into the number one brand in casual legwear and a leader in sleepwear. Browse and shop for the latest in fashion now!"

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

hue.com's monthly revenueOVER TIME
View real-time data

Over the past three months, hue.com revenue has experienced decline of 24%, compared to the preceding three months.

View real-time data
hue.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, hue.com generated $78,211 in online sales, surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate between 0.50-1.00%, notably lower than the industry's high of 3.2%. The average order value (AOV) ranged from $100-125, significantly below the sector's peak of $382. With 67,038 sessions, hue.com outperformed the median of 34,221 but remains far from shein.com, the category leader with an impressive 297,137,690 sessions. Overall, hue.com shows solid revenue but highlights opportunities for improvement in conversion rate and AOV to compete effectively in the market.
Read more

hue.com competitors

In September 2025, hue.com reported a revenue of $78,211 with 657 transactions and 67,038 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, nononsense.com had a revenue of $22,350 with 579 transactions and 20,434 sessions, a lower AOV of $25-$50, but a higher conversion rate of 2.50-3.00%. On the other hand, falke.com outperformed hue.com with a revenue of $2,506,041 from 24,739 transactions and 648,921 sessions, along with a similar AOV range of $100-$125 and a higher conversion rate of 3.50-4.00%. While hue.com falls in the middle range compared to its competitors in terms of revenue and conversion rate, it may need to focus on increasing transactions and sessions to improve its overall performance.

nononsense.com screenshot
#1 nononsense.com
22.4K
Revenue
20.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
sockdreams.com screenshot
#2 sockdreams.com
193.7K
Revenue
164.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
falke.com screenshot
#3 falke.com
2.5M
Revenue
648.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
onlyleggings.com screenshot
#4 onlyleggings.com
6.2K
Revenue
2.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sockittome.com screenshot
#5 sockittome.com
41K
Revenue
32.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hue.com vs top market performers
hue.com
top retailers
conversion rate vs average order value for hue.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at hue.com

In September large majority of sales on hue.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hue.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

hue.com channels

Identify top traffic channels that drive growth for hue.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

hue.com Google Ads spend

Evaluate hue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

hue.com devices

Review hue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

hue.com top markets

Explore hue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

hue.com country & global rank

Assess the ranking of hue.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard