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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for hue.comhue.com

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137.6K
Revenue
Jul 26
69.5K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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"HUE has evolved into the number one brand in casual legwear and a leader in sleepwear. Browse and shop for the latest in fashion now!"

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hue.com Annual Revenue and Growth

hue.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
hue.com revenue by year

hue.com's monthly revenueOVER TIME
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Over the past three months, hue.com revenue has experienced growth of 68%, compared to the preceding three months.

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hue.com revenue growth for last six months
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OVERVIEW
hue.com outperforms a typical fashion and apparel store in several key performance metrics for the month of July 2026. With online sales revenue of $138,000, it significantly exceeds the $71,300 typical for its category. The site's conversion rate of 1.00-1.50% falls within the typical range of 0.66% to 3.1%. hue.com's average order value (AOV) of $125-150 is also comfortably within the typical range of $84 to $403. Additionally, it recorded 69,500 sessions, surpassing the typical fashion and apparel store's 28,400 sessions, but far from the 301.1 million seen by shein.com.
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hue.com competitors

In July 2026, hue.com trails its competitors most significantly in transactions, ranking 4th with only 992 transactions, compared to falke.com, which leads with 14,500. In revenue, hue.com earns $138,000, placing it 2nd among the competitors, but still lagging behind falke.com by $1.5 million. While hue.com has a conversion rate of 1.00-1.50%, nononsense.com outperforms with 3.00-3.50%, indicating more effective sales strategies. In sessions, hue.com ranks 3rd with 69,500, significantly trailing falke.com by 798,000 sessions. Although hue.com has a higher average order value (AOV) of $125-150 compared to nononsense.com’s $50-75, the overall metrics highlight areas for improvement to enhance competitiveness in the market.

nononsense.com screenshot
#1 nononsense.com
54.2K
Revenue
34.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
sockdreams.com screenshot
#2 sockdreams.com
122.1K
Revenue
114.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
falke.com screenshot
#3 falke.com
1.6M
Revenue
866.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
onlyleggings.com screenshot
#4 onlyleggings.com
17K
Revenue
4.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sockittome.com screenshot
#5 sockittome.com
74.4K
Revenue
52.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hue.com vs top market performers
hue.com
top retailers
conversion rate vs average order value for hue.com and its competitors
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Revenue share by device at hue.com

In July large majority of sales on hue.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hue.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hue.com channels

Identify top traffic channels that drive growth for hue.comand discover how performance of traffic channels has changed over time.

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hue.com Google Ads spend

Evaluate hue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hue.com devices

Review hue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hue.com top markets

Explore hue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hue.com country & global rank

Assess the ranking of hue.com among other retailers within its primary country and worldwide.

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