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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

hue.com

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142.5K

Revenue

53.8K

Sessions

2.0-2.5%

Conversion rate

$125-150

Average order value

Online only revenue for hue.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

"HUE has evolved into the number one brand in casual legwear and a leader in sleepwear. Browse and shop for the latest in fashion now!"

hue.com’s revenueOVER TIME
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Over the past three months, hue.com revenue has experienced decline of 30%, compared to the preceding three months.

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hue.com revenue decline for last six months

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OVERVIEW

In September 2024, hue.com in the FASHION AND APPAREL industry had online sales revenue of $142,530, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. The highest AOV in the industry was $399 and the lowest was $79. With 53,783 sessions, hue.com falls below the industry median of 36,862 sessions. The leading store in this category is shein.com with a revenue of $621,844,493 and 175,831,303 sessions. hue.com's performance metrics indicate steady growth and potential for further optimization in conversion rates and AOV.

hue.com competitors

When comparing hue.com to its competitors, it is clear that hue.com falls behind in terms of revenue, with only $142,530 compared to competitors like falke.com with $1,846,598 and sockdreams.com with $246,458. In terms of transactions, hue.com also ranks lower with 1,109 transactions, while falke.com leads with 19,319 transactions. However, hue.com does have a higher Average Order Value (AOV) range of $125-150, which is higher than most competitors. The conversion rate of hue.com is in line with some competitors at 2.00-2.50%, such as onlyleggings.com and sockittome.com. Overall, hue.com may need to focus on increasing its revenue and transactions to compete more effectively with the top players in the market like falke.com and sockdreams.com.

#1 nononsense.com

31.9K

Revenue

25.4K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 sockdreams.com

246.5K

Revenue

163.1K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 falke.com

1.8M

Revenue

618.2K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 onlyleggings.com

23.2K

Revenue

9.5K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 sockittome.com

72.2K

Revenue

46.7K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

hue.com vs top market performers

hue.com

top retailers

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hue.com brandsby revenue

Hue

Top retailers:calpaktravel.com otto.de hornbach.de

hue.com categoriesby revenue

Pants

Top retailers:levi.com gap.com lululemon.com

Hosiery

Top retailers:marisa.com.br amazon.com ebay.com

Arts & Entertainment

Top retailers:shein.co.uk walmart.com ebay.co.uk

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Top retailers:amazon.com ebay.com amazon.co.uk

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Top retailers:gymshark.com lululemon.com vuoriclothing.com

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hue.com channels

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hue.com Google Ads spend

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hue.com devices

Review hue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hue.com top markets

Explore hue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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