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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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174.3K
Revenue
Dec 25
90.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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"HUE has evolved into the number one brand in casual legwear and a leader in sleepwear. Browse and shop for the latest in fashion now!"

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hue.com's monthly revenueOVER TIME
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Over the past three months, hue.com revenue has experienced growth of 171%, compared to the preceding three months.

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hue.com revenue growth for last six months
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OVERVIEW
In December 2025, hue.com, a lifestyle/fashion and apparel retailer, generated $174,281 in online sales, significantly surpassing the industry median of $92,600. The site achieved a conversion rate between 1.50-2.00%, which is below the high industry standard of 3.17%. Its average order value (AOV) ranged from $100-125, trailing behind the high of $389. With 90,310 sessions, hue.com performed notably better than the median of 39,789, yet it remains distant from leading competitors like shein.com, which recorded 304,519,814 sessions, and macys.com with a staggering revenue of $926,839,757.
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hue.com competitors

In December 2025, hue.com generated $174,281 in revenue from 1,457 transactions and 90,310 sessions, with an average order value (AOV) ranging from $100-$125 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, falke.com stands out with the highest revenue of $3,030,992 from 27,680 transactions and 963,536 sessions. falke.com also shares the same AOV range as hue.com and a slightly higher conversion rate of 2.50-3.00%. sockdreams.com follows with $288,478 in revenue, higher than hue.com, and a similar conversion rate. nononsense.com has the lowest revenue at $39,789, while onlyleggings.com and sockittome.com fall in between in terms of revenue and conversion rates. Despite hue.com's solid performance, falke.com emerges as the dominant player in this competitive landscape in December 2025.

nononsense.com screenshot
#1 nononsense.com
39.8K
Revenue
33.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
sockdreams.com screenshot
#2 sockdreams.com
288.5K
Revenue
231.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
falke.com screenshot
#3 falke.com
3M
Revenue
963.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
onlyleggings.com screenshot
#4 onlyleggings.com
26.6K
Revenue
8.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sockittome.com screenshot
#5 sockittome.com
105.7K
Revenue
58K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
hue.com vs top market performers
hue.com
top retailers
conversion rate vs average order value for hue.com and its competitors
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Revenue share by device at hue.com

In December large majority of sales on hue.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hue.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hue.com channels

Identify top traffic channels that drive growth for hue.comand discover how performance of traffic channels has changed over time.

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hue.com Google Ads spend

Evaluate hue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hue.com devices

Review hue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hue.com top markets

Explore hue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hue.com country & global rank

Assess the ranking of hue.com among other retailers within its primary country and worldwide.

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