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Jan 2026
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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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103K
Revenue
Jan 26
239.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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headandshoulders.com Annual Revenue and Growth

headandshoulders.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
headandshoulders.com revenue by year

headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced growth of 15%, compared to the preceding three months.

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headandshoulders.com revenue growth for last six months
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OVERVIEW
In January 2026, headandshoulders.com generated $103,022 in online sales, significantly above the BEAUTY AND COSMETICS median of $51,477, with a conversion rate of 0.50-1.00%, below the industry average of 1.19-4.7%. The average order value (AOV) ranged between $50-75, which is within the industry’s low-end threshold but far from the high of $194. The site attracted 239,949 sessions, surpassing the median of 22,631 yet trailing behind ulta.com’s 47,691,438 sessions, the leading site in the category. Overall, headandshoulders.com performs well in sales but has opportunities to enhance conversion and AOV.
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headandshoulders.com competitors

When comparing headandshoulders.com to its competitors in January 2026, we see that headandshoulders.com had a revenue of $103,022 with 1,750 transactions and 239,949 sessions, resulting in a conversion rate of 0.50-1.00%. In comparison, hellojupiter.com had a revenue of $62,670 with 1,032 transactions and 55,387 sessions, achieving a higher conversion rate of 1.50-2.00%. On the other hand, vegamour.com had the highest revenue of $1,979,976 with 14,096 transactions and 408,743 sessions, boasting a conversion rate of 3.00-3.50%. Although headandshoulders.com falls behind in revenue compared to some competitors like vegamour.com and livingproof.com, it maintains a solid performance in terms of transactions and sessions. headandshoulders.com can improve its conversion rate to better compete with others in the market.

hellojupiter.com screenshot
#1 hellojupiter.com
62.7K
Revenue
55.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vegamour.com screenshot
#2 vegamour.com
2M
Revenue
408.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#3 livingproof.com
833.1K
Revenue
429.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
42.8K
Revenue
58.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
125.5K
Revenue
183.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In January large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

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