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Jul 2026
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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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103.6K
Revenue
Jul 26
173.6K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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headandshoulders.com Annual Revenue and Growth

headandshoulders.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
headandshoulders.com revenue by year

headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced growth of 52%, compared to the preceding three months.

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headandshoulders.com revenue growth for last six months
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OVERVIEW
headandshoulders.com performs notably better than the average store in the beauty and cosmetics category in several key metrics. For July 2026, headandshoulders.com generated $104,000 in online sales, far exceeding the average store's $39,200. With 174,000 sessions, it significantly outpaces the average store in the beauty and cosmetics category, which sees around 17,100 sessions. However, its conversion rate of 0.50-1.00% falls below the category's typical range of 1.1% to 4.37%. The average order value (AOV) of $50-75 is also within the typical range of $52 to $207 for the category, highlighting its competitive positioning despite lower conversion rates.
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headandshoulders.com competitors

In July 2026, headandshoulders.com significantly trails its competitors in revenue, ranking third among six with $104,000, while vegamour.com leads at an impressive $2.1 million. Furthermore, headandshoulders.com falls short in transactions, with 1,535 compared to vegamour.com's dominant 13,700, trailing by 12,200. In terms of sessions, headandshoulders.com again ranks third with 174,000, significantly behind vegamour.com, which has 361,000 sessions, creating a gap of 187,000. Despite these shortcomings, headandshoulders.com performs comparably with an average order value (AOV) of $50-75, on par with livingproof.com, while hellojupiter.com and functionofbeauty.com have higher AOVs of $75-100. In terms of conversion rates, headandshoulders.com falls within the 0.50-1.00% range, similar to better-notyounger.com and functionofbeauty.com, yet lower than competitors like livingproof.com, which boasts a conversion rate of 2.50-3.00%. Overall, headandshoulders.com has room for improvement to catch up with its leading rivals.

hellojupiter.com screenshot
#1 hellojupiter.com
76.2K
Revenue
44.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vegamour.com screenshot
#2 vegamour.com
2.1M
Revenue
360.6K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#3 livingproof.com
376.9K
Revenue
217.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
29.8K
Revenue
51.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
82.1K
Revenue
132.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In July large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

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