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Aug 2026
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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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98.5K
Revenue
Aug 26
175.4K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments.

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headandshoulders.com Annual Revenue and Growth

headandshoulders.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
headandshoulders.com revenue by year

headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced growth of 26%, compared to the preceding three months.

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headandshoulders.com revenue growth for last six months
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OVERVIEW
headandshoulders.com performs notably better than the average store in the beauty and cosmetics category, generating $98,500 in revenue for online sales in August 2026, compared to the average of around $46,500. Its conversion rate of 0.50-1.00% falls within the category's typical range of 1.08% to 4.58%. The average order value (AOV) at headandshoulders.com is $50-75, which is within the typical range of $52 to $207. With 175,000 sessions, it significantly exceeds the average store in the beauty and cosmetics category, which sees about 20,600 sessions monthly. However, it still trails far behind the category leader, ulta.com, which generates $157.9 million.
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headandshoulders.com competitors

In August 2026, headandshoulders.com trails its competitors most significantly in revenue, achieving $98,500 compared to vegamour.com, which leads with $2 million. While headandshoulders.com boasts a respectable number of sessions at 175,000, it still falls behind vegamour.com’s 312,000 and livingproof.com’s 210,000. In terms of transactions, headandshoulders.com processes 1,459, which is better than hellojupiter.com’s 956 but lower than both livingproof.com’s 6,540 and vegamour.com’s 13,100. The average order value (AOV) for headandshoulders.com ranges from $50-75, which aligns with livingproof.com’s AOV but trails behind hellojupiter.com’s $75-100 and functionofbeauty.com’s $75-100. Finally, the conversion rate for headandshoulders.com is between 0.50-1.00%, matching better-notyounger.com but significantly lower than vegamour.com’s 4.00-4.50%. Overall, while headandshoulders.com maintains a competitive edge in some areas, it faces challenges in revenue and conversion rate compared to its peers.

hellojupiter.com screenshot
#1 hellojupiter.com
78.1K
Revenue
46.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vegamour.com screenshot
#2 vegamour.com
2M
Revenue
311.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#3 livingproof.com
470.9K
Revenue
210.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
29.9K
Revenue
48.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
102.4K
Revenue
157.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In August large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In August large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

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