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May 2026
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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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108.5K
Revenue
May 26
198.1K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$50-75
AOV
May 26
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headandshoulders.com Annual Revenue and Growth

headandshoulders.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
headandshoulders.com revenue by year

headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced decline of 6%, compared to the preceding three months.

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headandshoulders.com revenue decline for last six months
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OVERVIEW
In May 2026, headandshoulders.com generated $108,454 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,533, while the industry leader, ulta.com, dominated with $131,310,258. The site's conversion rate ranged from 0.50-1.00%, below the high of 4.55% in the sector, with sessions totaling 198,131—far surpassing the median of 16,416 but dwarfed by sephora.com's 60,095,887 sessions. The average order value (AOV) was between $50-75, aligning with the low end of the category's range, as the high AOV reached $205.
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headandshoulders.com competitors

In May 2026, headandshoulders.com generated $108,454 in revenue from 1,726 transactions across 198,131 sessions, yielding a conversion rate of 0.50-1.00%. Its competitors, however, showcase varied performance metrics. vegamour.com significantly outperformed with $4,659,449 in revenue and a conversion rate of 4.50-5.00%. livingproof.com reported $392,486 in revenue with a similar AOV and a conversion rate of 2.00-2.50%. Meanwhile, hellojupiter.com had revenue of $105,932, closely trailing headandshoulders.com but with a much higher conversion rate of 2.00-2.50%. functionofbeauty.com, while generating $142,842, also achieved a better conversion rate at 1.00-1.50%. Conversely, better-notyounger.com lagged behind with $38,175 in revenue and a similar conversion rate as headandshoulders.com. Overall, headandshoulders.com maintains a competitive position, though its conversion efficiency trails several key rivals.

hellojupiter.com screenshot
#1 hellojupiter.com
105.9K
Revenue
61.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
vegamour.com screenshot
#2 vegamour.com
4.7M
Revenue
660.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#3 livingproof.com
392.5K
Revenue
257.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
38.2K
Revenue
51.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
142.8K
Revenue
131.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In May large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In May large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

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