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Oct 2025
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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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83K
Revenue
Oct 25
168.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced decline of 16%, compared to the preceding three months.

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headandshoulders.com revenue decline for last six months
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OVERVIEW
In October 2025, headandshoulders.com, operating in the BEAUTY AND COSMETICS industry, generated online sales revenue of $83,003, significantly surpassing the median of $41,294, with a conversion rate of 0.50-1.00%, below the category's high of 4.65%. The site's average order value (AOV) ranged from $50-75, compared to a high of $202 in the sector, while it attracted 168,703 sessions, exceeding the median of 18,156 but far from the leader's 49,510,502 sessions at sephora.com, highlighting both its competitive edge and room for improvement in user engagement and conversion efficiency.
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headandshoulders.com competitors

In October 2025, headandshoulders.com generated a revenue of $83,003 from 1,506 transactions and 168,703 sessions with an average order value (AOV) between $50-75 and a conversion rate of 0.50-1.00. Comparatively, its competitors had varying performances. For example, vegamour.com led the pack with a revenue of $1,603,545 from 11,160 transactions and 323,363 sessions, boasting a higher AOV of $125-150 and a conversion rate of 3.00-3.50. On the other hand, hellojupiter.com lagged behind with a revenue of $63,016 from 976 transactions and 37,829 sessions, despite a higher conversion rate of 2.50-3.00. In terms of revenue, livingproof.com followed headandshoulders.com closely with $366,927, while better-notyounger.com and functionofbeauty.com fell in between. Overall, headandshoulders.com faced stiff competition in the haircare market, but held its ground with a decent performance across various metrics.

hellojupiter.com screenshot
#1 hellojupiter.com
63K
Revenue
37.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vegamour.com screenshot
#2 vegamour.com
1.6M
Revenue
323.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#3 livingproof.com
366.9K
Revenue
255.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
46.2K
Revenue
52.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
110K
Revenue
148.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In October large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

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