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Sep 2026
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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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96.4K
Revenue
Sep 26
196.6K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments.

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headandshoulders.com Annual Revenue and Growth

headandshoulders.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
headandshoulders.com revenue by year

headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced growth of 3.3%, compared to the preceding three months.

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headandshoulders.com revenue growth for last six months
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OVERVIEW
headandshoulders.com performs notably better than the average store in the beauty and cosmetics category, generating $96,400 in online sales for September 2026 compared to the category's average of $35,500. Its conversion rate stands at 0.50-1.00%, which falls below the typical range of 1.06% to 4.56%. The average order value (AOV) is $50-75, aligning with the typical range of $50 to $214. With 197,000 sessions, headandshoulders.com vastly outpaces the average store in the beauty and cosmetics category, which sees around 14,500 sessions monthly. However, it remains significantly below the traffic of top competitors like sephora.com, which receives 66.1 million sessions.
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headandshoulders.com competitors

In September 2026, headandshoulders.com trails its competitors in terms of revenue, generating $96,400 compared to vegamour.com, which leads significantly with $1.4 million. In transactions, headandshoulders.com also ranks third, achieving 1,742 transactions, while vegamour.com is well ahead with 8,732. However, headandshoulders.com is tied for second in sessions, recording 197,000, matching livingproof.com, while vegamour.com surpasses them with 270,000 sessions. The average order value (AOV) for headandshoulders.com remains consistent with competitors, sitting between $50-75, similar to hellojupiter.com and functionofbeauty.com. The conversion rate for headandshoulders.com is at a lower range of 0.50-1.00%, significantly trailing vegamour.com’s impressive 3.00-3.50%. Overall, while headandshoulders.com maintains respectable session figures and AOV, it faces substantial challenges in revenue and transaction metrics against top performers like vegamour.com.

hellojupiter.com screenshot
#1 hellojupiter.com
61.6K
Revenue
53.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vegamour.com screenshot
#2 vegamour.com
1.4M
Revenue
269.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#3 livingproof.com
199.1K
Revenue
197.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
13.6K
Revenue
29.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
50.6K
Revenue
93K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In September large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

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