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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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82.7K
Revenue
Mar 26
183K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments.

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headandshoulders.com Annual Revenue and Growth

headandshoulders.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
headandshoulders.com revenue by year

headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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headandshoulders.com revenue decline for last six months
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OVERVIEW
In March 2026, headandshoulders.com generated $82,653 in online sales, surpassing the BEAUTY AND COSMETICS median of $47,335, though it falls short of ulta.com’s $100,589,534. With a conversion rate between 0.50-1.00%, it lags behind the high benchmark of 4.7%, while its average order value (AOV) ranges from $50-75, lower than the category's high of $190. The site attracted 183,005 sessions, significantly higher than the median of 20,520, but still far from sephora.com’s impressive 60,417,169 sessions, indicating strong traffic but potential areas for improvement in conversion efficiency and order value.
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headandshoulders.com competitors

In March 2026, headandshoulders.com generated a revenue of $82,653 from 1,358 transactions and 183,005 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 0.50-1.00%. Compared to its competitors, headandshoulders.com falls behind in revenue and transactions. For example, vegamour.com had a revenue of $1,615,501 from 11,975 transactions and 485,789 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. hellojupiter.com also outperformed headandshoulders.com with a revenue of $130,245 from 2,324 transactions and 57,563 sessions, boasting a high conversion rate of 4.00-4.50%. While headandshoulders.com has a competitive AOV and conversion rate, it may need to focus on increasing transactions and revenue to better compete with its rivals in the haircare industry.

hellojupiter.com screenshot
#1 hellojupiter.com
130.2K
Revenue
57.6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
vegamour.com screenshot
#2 vegamour.com
1.6M
Revenue
485.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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#3 livingproof.com
463.3K
Revenue
362.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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#4 better-notyounger.com
43.4K
Revenue
49.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
139K
Revenue
164.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In March large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In March large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

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