Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for headandshoulders.comheadandshoulders.com

Start benchmarking for free
Sign in with GoogleSign up with Google
63.3K
Revenue
Apr 26
172.5K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
Loading...

H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

headandshoulders.com Annual Revenue and Growth

headandshoulders.com's annual sales on its online store amounted to $1.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
headandshoulders.com revenue by year

headandshoulders.com's monthly revenueOVER TIME
View real-time data

Over the past three months, headandshoulders.com revenue has experienced decline of 24%, compared to the preceding three months.

View real-time data
headandshoulders.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, headandshoulders.com generated $63,283 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 0.50-1.00%, significantly lower than the industry's high of 4.38%. The average order value (AOV) ranged between $50-75, close to the low end of the market, while sessions totaled 172,523, notably higher than the median of 20,819 but far behind Sephora's impressive 84,653,344 sessions, highlighting the competitive landscape in the beauty sector.
Read more

headandshoulders.com competitors

In April 2026, headandshoulders.com generated a revenue of $63,283 from 997 transactions across 172,523 sessions, yielding a conversion rate of 0.50-1.00%. Comparatively, hellojupiter.com outperformed with $91,628 in revenue, 1,671 transactions, and a notably higher conversion rate of 3.00-3.50%. Similarly, vegamour.com dominated the market with $2,012,515 in revenue and 15,141 transactions, exhibiting a conversion rate of 2.00-2.50%. livingproof.com also exceeded headandshoulders.com, recording $355,908 in revenue with a conversion rate of 2.00-2.50%. functionofbeauty.com reported a revenue of $115,124 and a conversion rate of 1.00-1.50%. Meanwhile, better-notyounger.com fell slightly below headandshoulders.com with $27,009 in revenue and the same conversion rate. This analysis illustrates that headandshoulders.com has room for improvement to compete effectively in the marketplace.

hellojupiter.com screenshot
#1 hellojupiter.com
91.6K
Revenue
53.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vegamour.com screenshot
#2 vegamour.com
2M
Revenue
719.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#3 livingproof.com
355.9K
Revenue
303.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
27K
Revenue
41.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
115.1K
Revenue
154.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at headandshoulders.com

In April large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In April large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard