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Sep 2025
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Home/Insights/Retailers/headandshoulders.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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78.8K
Revenue
Sep 25
165.9K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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headandshoulders.com's monthly revenueOVER TIME
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Over the past three months, headandshoulders.com revenue has experienced decline of 13%, compared to the preceding three months.

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headandshoulders.com revenue decline for last six months
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OVERVIEW
In September 2025, headandshoulders.com generated $78,828 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, yet far behind the leading ulta.com with $93,223,020. Its conversion rate ranged from 0.50-1.00%, below the category's high of 4.54% and above its low of 1.08%. The average order value (AOV) was between $50-75, well below the category high of $203 and just above the low of $47. With 165,863 sessions, headandshoulders.com surpassed the median of 18,928 sessions, but remains distant from the industry leader sephora.com, which had 45,764,193 sessions.
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headandshoulders.com competitors

In September 2025, headandshoulders.com had a revenue of $78,828 with 1,425 transactions and 165,863 sessions. Their average order value (AOV) ranged from $50-75, and their conversion rate was between 0.50-1.00%. Comparing this to their competitors, hellojupiter.com had a lower revenue of $56,076 but a higher conversion rate of 1.50-2.00%. vegamour.com dominated with a revenue of $1,340,956 and a high AOV of $125-150, along with a conversion rate of 3.00-3.50%. livingproof.com also performed well with a revenue of $261,953 and a conversion rate of 1.50-2.00%. better-notyounger.com had lower revenue at $33,957, but a higher AOV of $75-100. functionofbeauty.com was closer to headandshoulders.com in terms of revenue and metrics.

hellojupiter.com screenshot
#1 hellojupiter.com
56.1K
Revenue
48K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vegamour.com screenshot
#2 vegamour.com
1.3M
Revenue
284K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#3 livingproof.com
262K
Revenue
259.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
better-notyounger.com screenshot
#4 better-notyounger.com
34K
Revenue
68.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
98.3K
Revenue
180.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
headandshoulders.com vs top market performers
headandshoulders.com
top retailers
conversion rate vs average order value for headandshoulders.com and its competitors
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Revenue share by device at headandshoulders.com

In September large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on headandshoulders.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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headandshoulders.com channels

Identify top traffic channels that drive growth for headandshoulders.comand discover how performance of traffic channels has changed over time.

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headandshoulders.com Google Ads spend

Evaluate headandshoulders.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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headandshoulders.com devices

Review headandshoulders.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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headandshoulders.com top markets

Explore headandshoulders.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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headandshoulders.com country & global rank

Assess the ranking of headandshoulders.com among other retailers within its primary country and worldwide.

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