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Nov 2025
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Home/Insights/Retailers/hairrules.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.9K
Revenue
Nov 25
2.7K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Hairrules.com is a website that sells a range of haircare products and accessories. Their inventory includes shampoo, conditioners, styling products, and tools suitable for various hair types. The site offers a platform for customers seeking haircare solutions and promotes healthy and well-maintained hair.

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hairrules.com Annual Revenue and Growth

hairrules.com's annual sales on its online store amounted to $215.9K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$215.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hairrules.com revenue by year

hairrules.com's monthly revenueOVER TIME
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Over the past three months, hairrules.com revenue has experienced decline of 13%, compared to the preceding three months.

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hairrules.com revenue decline for last six months
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OVERVIEW
In November 2025, hairrules.com, a lifestyle/beauty and cosmetics site, generated $4,938 in online sales, significantly below the industry median of $52,547, while the top competitor, ulta.com, reached $145,643,880. With a conversion rate of 5.00-5.50%, hairrules.com exceeded the low end of the industry range but fell just short of the high benchmark of 5.32%. The Average Order Value (AOV) was between $25-50, notably lower than the high industry AOV of $204. The site attracted 2,652 sessions, a fraction of the 76,114,809 sessions of market leader sephora.com and below the median of 19,748.
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hairrules.com competitors

In November 2025, hairrules.com generated a revenue of $4,938 with 140 transactions and 2,652 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 5.00-5.50%. Comparing this to its competitors, michebeauty.com leads the pack with a revenue of $360,346, 3,861 transactions, and 88,945 sessions, having a higher AOV of $75-100 but a slightly lower conversion rate of 4.00-4.50%. wondercurl.com follows with $12,734 in revenue, 276 transactions, and 5,958 sessions, matching hairrules.com's AOV while having a slightly higher conversion rate of 4.50-5.00%. gallinee.com, jessicurl.com, and fekkai.com all fall within the same range as hairrules.com in terms of revenue, transactions, and sessions, but each with their own unique AOV and conversion rates. Overall, while hairrules.com may not have the highest revenue among its competitors, its performance metrics in terms of AOV and conversion rate are competitive.

michebeauty.com screenshot
#1 michebeauty.com
360.3K
Revenue
88.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
wondercurl.com screenshot
#2 wondercurl.com
12.7K
Revenue
6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
gallinee.com screenshot
#3 gallinee.com
72.8K
Revenue
24.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jessicurl.com screenshot
#4 jessicurl.com
98.4K
Revenue
27.9K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
fekkai.com screenshot
#5 fekkai.com
31.2K
Revenue
23.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
hairrules.com vs top market performers
hairrules.com
top retailers
conversion rate vs average order value for hairrules.com and its competitors
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Revenue share by device at hairrules.com

In November large majority of sales on hairrules.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on hairrules.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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hairrules.com channels

Identify top traffic channels that drive growth for hairrules.comand discover how performance of traffic channels has changed over time.

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hairrules.com Google Ads spend

Evaluate hairrules.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hairrules.com devices

Review hairrules.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hairrules.com top markets

Explore hairrules.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hairrules.com country & global rank

Assess the ranking of hairrules.com among other retailers within its primary country and worldwide.

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