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Sep 2025
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Home/Insights/Retailers/hairrules.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.9K
Revenue
Sep 25
3.9K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Hairrules.com is a website that sells a range of haircare products and accessories. Their inventory includes shampoo, conditioners, styling products, and tools suitable for various hair types. The site offers a platform for customers seeking haircare solutions and promotes healthy and well-maintained hair.

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hairrules.com Annual Revenue and Growth

hairrules.com's annual sales on its online store amounted to $215.9K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$215.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hairrules.com revenue by year

hairrules.com's monthly revenueOVER TIME
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Over the past three months, hairrules.com revenue has experienced decline of 7.1%, compared to the preceding three months.

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hairrules.com revenue decline for last six months
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OVERVIEW
In September 2025, hairrules.com, operating in the BEAUTY AND COSMETICS industry, generated $5,941 in online sales, significantly below the median of $40,540, with a commendable conversion rate of 4.50-5.00%, slightly above the high benchmark of 4.54%. The average order value (AOV) ranged between $25-50, while industry leaders achieve AOVs as high as $203. With 3,889 sessions, hairrules.com lags behind the median of 18,928 sessions, showcasing areas for growth in traffic to compete effectively against larger competitors like ulta.com and sephora.com, which boast revenues and sessions in the millions.
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hairrules.com competitors

In September 2025, hairrules.com generated a revenue of $5,941 with 178 transactions and 3,889 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, michebeauty.com leads the pack with a revenue of $265,908 from 2,979 transactions and 81,325 sessions, featuring an AOV of $75-100 and a conversion rate of 3.50-4.00%. wondercurl.com follows with $8,761 revenue, 203 transactions, and 4,355 sessions, sharing the same AOV and conversion rate as hairrules.com. gallinee.com, jessicurl.com, and fekkai.com fall behind in revenue, transactions, and sessions, with varying AOVs and conversion rates. Overall, hairrules.com stands out for its lower revenue but higher conversion rate compared to its competitors in the hair care industry.

michebeauty.com screenshot
#1 michebeauty.com
265.9K
Revenue
81.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
wondercurl.com screenshot
#2 wondercurl.com
8.8K
Revenue
4.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
gallinee.com screenshot
#3 gallinee.com
58.6K
Revenue
28.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jessicurl.com screenshot
#4 jessicurl.com
92.2K
Revenue
36.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
fekkai.com screenshot
#5 fekkai.com
21.6K
Revenue
20.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
hairrules.com vs top market performers
hairrules.com
top retailers
conversion rate vs average order value for hairrules.com and its competitors
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Revenue share by device at hairrules.com

In September large majority of sales on hairrules.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on hairrules.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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brands overtime comparison

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hairrules.com channels

Identify top traffic channels that drive growth for hairrules.comand discover how performance of traffic channels has changed over time.

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hairrules.com Google Ads spend

Evaluate hairrules.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hairrules.com devices

Review hairrules.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hairrules.com top markets

Explore hairrules.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hairrules.com country & global rank

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