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Dec 2025
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Home/Insights/Retailers/hairrules.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.9K
Revenue
Dec 25
3.6K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Hairrules.com is a website that sells a range of haircare products and accessories. Their inventory includes shampoo, conditioners, styling products, and tools suitable for various hair types. The site offers a platform for customers seeking haircare solutions and promotes healthy and well-maintained hair.

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hairrules.com Annual Revenue and Growth

hairrules.com's annual sales on its online store amounted to $215.9K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$215.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hairrules.com revenue by year

hairrules.com's monthly revenueOVER TIME
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Over the past three months, hairrules.com revenue has experienced decline of 19%, compared to the preceding three months.

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hairrules.com revenue decline for last six months
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OVERVIEW
In December 2025, hairrules.com generated $5,877 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 4.50-5.00%, slightly above the category average of 4.87%. The Average Order Value (AOV) ranged from $25 to $50, lower than the high of $191 in the industry, while the site attracted 3,640 sessions, far fewer than the median of 23,270 and drastically less than sephora.com's leading 76,213,109 sessions. Overall, hairrules.com exhibits strong conversion metrics but lags in sales and traffic relative to competitors in its sector.
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hairrules.com competitors

When comparing hairrules.com to its competitors as of December 2025, it is evident that there are varying levels of performance across different domains. For instance, michebeauty.com leads in revenue with $415,946, followed by gallinee.com at $98,030. In terms of transactions, michebeauty.com also takes the lead with 4,571 transactions, while jessicurl.com follows closely behind with 1,324 transactions. However, when it comes to conversion rates, hairrules.com and jessicurl.com are neck and neck at 4.50-5.00%. wondercurl.com and hairrules.com share similar AOV at 25-50, which is higher than the others. Overall, while hairrules.com may not lead in revenue or transactions, its competitive conversion rate and AOV put it in a strong position within the market.

michebeauty.com screenshot
#1 michebeauty.com
415.9K
Revenue
112.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
wondercurl.com screenshot
#2 wondercurl.com
13K
Revenue
7.6K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
gallinee.com screenshot
#3 gallinee.com
98K
Revenue
39.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jessicurl.com screenshot
#4 jessicurl.com
70.4K
Revenue
27.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
fekkai.com screenshot
#5 fekkai.com
38.9K
Revenue
28.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hairrules.com vs top market performers
hairrules.com
top retailers
conversion rate vs average order value for hairrules.com and its competitors
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Revenue share by device at hairrules.com

In December large majority of sales on hairrules.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on hairrules.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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hairrules.com channels

Identify top traffic channels that drive growth for hairrules.comand discover how performance of traffic channels has changed over time.

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hairrules.com Google Ads spend

Evaluate hairrules.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hairrules.com devices

Review hairrules.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hairrules.com top markets

Explore hairrules.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hairrules.com country & global rank

Assess the ranking of hairrules.com among other retailers within its primary country and worldwide.

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