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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

hairrules.com

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11.1K

Revenue

7.9K

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Hairrules.com is a website that sells a range of haircare products and accessories. Their inventory includes shampoo, conditioners, styling products, and tools suitable for various hair types. The site offers a platform for customers seeking haircare solutions and promotes healthy and well-maintained hair.

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hairrules.com's revenueOVER TIME
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Over the past three months, hairrules.com revenue has experienced decline of 47%, compared to the preceding three months.

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hairrules.com revenue decline for last six months

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OVERVIEW

In May 2025, hairrules.com in the BEAUTY AND COSMETICS industry had online sales revenue of $11,105, with a conversion rate of 4.00-4.50% and an average order value of $25-50. The store had 7,854 sessions, compared to a median of 19,997 in the industry. The top performer in online sales revenue was ulta.com with $96,002,620, while sephora.com had the highest number of sessions at 38,510,361. The industry's median revenue was $46,882, with a high conversion rate of 4.51% and a high AOV of $213, and a low conversion rate of 1.17% and a low AOV of $53.

hairrules.com competitors

In May 2025, hairrules.com generated $11,105 in revenue from 336 transactions and 7,854 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 4.00% to 4.50%. Comparing this data to its competitors, michebeauty.com leads the pack with $340,387 in revenue from 3,615 transactions and 107,904 sessions, offering an AOV of $75 to $100 and a conversion rate of 3.00% to 3.50%. wondercurl.com closely aligns with hairrules.com, earning $9,691 in revenue from 223 transactions and 5,356 sessions, with an AOV of $25 to $50 and a conversion rate of 4.00% to 4.50%. gallinee.com, fekkai.com, and jessicurl.com each have their strengths and weaknesses in revenue, transactions, sessions, AOV, and conversion rate, but hairrules.com falls within the range of its competitors in terms of AOV and conversion rate while lagging behind in revenue and transactions.

#1 michebeauty.com

340.4K

Revenue

107.9K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#2 wondercurl.com

9.7K

Revenue

5.4K

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#3 gallinee.com

73.9K

Revenue

30.8K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 jessicurl.com

126.8K

Revenue

47.3K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#5 fekkai.com

43.8K

Revenue

20.6K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

hairrules.com vs top market performers

hairrules.com

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Revenue share by device at hairrules.com

In May large majority of sales on hairrules.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

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hairrules.com channels

Identify top traffic channels that drive growth for hairrules.comand discover how performance of traffic channels has changed over time.

hairrules.com Google Ads spend

Evaluate hairrules.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

hairrules.com devices

Review hairrules.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

hairrules.com top markets

Explore hairrules.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.