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Dec 2025
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Home/Insights/Retailers/selfrelianceoutfitters.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for selfrelianceoutfitters.comselfrelianceoutfitters.com

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448.4K
Revenue
Dec 25
114K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Selfrelianceoutfitters.com is a website that sells various outdoor gear and survival essentials. They offer a wide range of products, including hiking and camping equipment, first aid kits, fire-starting tools, shelter supplies, and bushcraft guides. The site caters to individuals seeking self-reliance in outdoor activities, providing reliable resources for independent exploration.

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selfrelianceoutfitters.com Annual Revenue and Growth

selfrelianceoutfitters.com's annual sales on its online store amounted to $5.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
selfrelianceoutfitters.com revenue by year

selfrelianceoutfitters.com's monthly revenueOVER TIME
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Over the past three months, selfrelianceoutfitters.com revenue has experienced growth of 39%, compared to the preceding three months.

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selfrelianceoutfitters.com revenue growth for last six months
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Top products on selfrelianceoutfitters.comby revenue

#1 Grayl + Pathfinder Filtration Kit
$131.8
Price
$95.4K
Revenue
#2 Geopress Purifier by Grayl
$104.9
Price
$46.5K
Revenue
#3 8" & 10" Carbon Skillets with Lids & Bag COMBO
$114.9
Price
$45.4K
Revenue
#4 BASIC SURVIVAL COURSE
$471.2
Price
Revenue
#5 Hammock Adventure Kit
$158.9
Price
Revenue
#6 64oz Bottle & Cup Set with Bag
$80
Price
Revenue
#7 10" Carbon Skillet with Lid & Cordura Bag COMBO
$78.7
Price
Revenue
#8 Campfire Survival Cooking Kit
$107.6
Price
Revenue
#9 Pathfinder Versa Shelter Kit
$171.2
Price
Revenue
#10 PFM40 Outdoor Kitchen Combo
$107.9
Price
Revenue
#1 Grayl + Pathfinder Filtration Kit
$131.8
Price
$95.4K
Revenue
#2 Geopress Purifier by Grayl
$104.9
Price
$46.5K
Revenue
#3 8" & 10" Carbon Skillets with Lids & Bag COMBO
$114.9
Price
$45.4K
Revenue
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OVERVIEW
In December 2025, selfrelianceoutfitters.com generated $448,448 in online sales, significantly outperforming the SPORTS median of $110,843, while achieving a conversion rate of 2.50-3.00%, slightly above the high benchmark of 2.62%. The average order value ranged between $125-150, which is commendable compared to the very high AOV of $632 in the industry. The site recorded 113,958 sessions, exceeding the median of 41,382, yet far behind the market leader gunbroker.com, which dominated with 14,932,027 sessions and $333,534,269 in revenue. Overall, selfrelianceoutfitters.com demonstrated robust performance metrics within its niche.
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selfrelianceoutfitters.com competitors

In December 2025, selfrelianceoutfitters.com outperformed its competitors in terms of revenue, generating $448,448 from 3,371 transactions and 113,958 sessions. The average order value (AOV) ranged from $125-150, with a conversion rate of 2.50-3.00%. In comparison, coalcrackerbushcraft.com had a revenue of $98,211 from 873 transactions and 41,451 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. survivalfrog.com recorded a revenue of $260,300 from 1,732 transactions and 41,227 sessions, with an AOV of $150-175 and a high conversion rate of 4.00-4.50%. goknapping.com had a revenue of $44,230 from 335 transactions and 16,378 sessions, with an AOV similar to selfrelianceoutfitters.com and a conversion rate of 2.00-2.50%. Finally, helikon-tex.com stood out with a revenue of $587,306 from 4,618 transactions and 481,627 sessions, but with a lower conversion rate of 0.50-1.00%.

coalcrackerbushcraft.com screenshot
#1 coalcrackerbushcraft.com
98.2K
Revenue
41.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
survivalfrog.com screenshot
#2 survivalfrog.com
260.3K
Revenue
41.2K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
goknapping.com screenshot
#3 goknapping.com
44.2K
Revenue
16.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
helikon-tex.com screenshot
#4 helikon-tex.com
587.3K
Revenue
481.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
bestglide.com screenshot
#5 bestglide.com
23K
Revenue
12K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
selfrelianceoutfitters.com vs top market performers
selfrelianceoutfitters.com
top retailers
conversion rate vs average order value for selfrelianceoutfitters.com and its competitors
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Revenue share by device at selfrelianceoutfitters.com

In December large majority of sales on selfrelianceoutfitters.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on selfrelianceoutfitters.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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selfrelianceoutfitters.com channels

Identify top traffic channels that drive growth for selfrelianceoutfitters.comand discover how performance of traffic channels has changed over time.

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selfrelianceoutfitters.com Google Ads spend

Evaluate selfrelianceoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfrelianceoutfitters.com devices

Review selfrelianceoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfrelianceoutfitters.com top markets

Explore selfrelianceoutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfrelianceoutfitters.com country & global rank

Assess the ranking of selfrelianceoutfitters.com among other retailers within its primary country and worldwide.

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