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May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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155.4K
Revenue
69.1K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for glow.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Home and Garden Lights, Fairy Lights, Disco Lights, Candles, Glow Sticks, Mood Lights, Lava Lamp, Light Up Sensory Toys and Glow in the Dark - The Glow Company

glow.co.uk’s revenueOVER TIME
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Over the past three months, glow.co.uk revenue has experienced decline of 55%, compared to the preceding three months.

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glow.co.uk revenue decline for last six months
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OVERVIEW
In May 2024, glow.co.uk, an e-commerce and shopping website, generated $155,443 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. Compared to the industry median of $136,309, glow.co.uk performed well but lagged behind the highest performing store, qvc.com, which raked in $91,833,107. Despite not having the highest AOV at $353, glow.co.uk's solid performance in sessions at 69,147 was surpassed by boots.com with 24,615,138, while the median in the e-commerce and shopping industry stood at 58,840 sessions.
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glow.co.uk competitors

In comparison to its competitors, glow.co.uk performs moderately well in terms of revenue, with $155,443 generated in May 2024. The website recorded 1,554 transactions and attracted 69,147 sessions, resulting in an average order value (AOV) ranging from $100 to $125 and a conversion rate of 2.00-2.50%. In contrast, lights.co.uk outperformed glow.co.uk significantly in revenue, transactions, sessions, and AOV, with $2,690,595 revenue, 11,168 transactions, 532,341 sessions, and an AOV of $225-250. Similarly, lyco.co.uk also surpassed glow.co.uk with $637,051 revenue, 3,812 transactions, 71,291 sessions, and an AOV of $150-175, along with a high conversion rate of 5.00-5.50%. While glow.co.uk lags behind in revenue compared to its competitors, it remains competitive in terms of AOV and conversion rate.

#1 lights.co.uk
2.7M
Revenue
532.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#2 suck.uk.com
117.2K
Revenue
83.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#3 lyco.co.uk
637.1K
Revenue
71.3K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
#4 christmas-light-source.com
21.9K
Revenue
32.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#5 simplysoundandlighting.co.uk
737.2K
Revenue
42.7K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
glow.co.uk vs top market performers
glow.co.uk
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conversion rate vs average order value for glow.co.uk and its competitors
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brands overtime comparison

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glow.co.uk channels

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glow.co.uk Google Ads spend

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glow.co.uk devices

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glow.co.uk top markets

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glow.co.uk country & global rank

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