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Dec 2025
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Home/Insights/Retailers/freshlycosmetics.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.1M
Revenue
Dec 25
605.1K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Freshly Cosmetics is an online platform, offering a wide range of beauty and skincare products. The website strives to provide high-quality, natural, and sustainable products that are free from harmful chemicals and artificial additives. They aim to promote clean beauty, while focusing on environmentally friendly practices in their production and packaging processes.

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freshlycosmetics.com Annual Revenue and Growth

freshlycosmetics.com's annual sales on its online store amounted to $14.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$14.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
freshlycosmetics.com revenue by year

freshlycosmetics.com's monthly revenueOVER TIME
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Over the past three months, freshlycosmetics.com revenue has experienced growth of 1.1%, compared to the preceding three months.

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freshlycosmetics.com revenue growth for last six months
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OVERVIEW
In December 2025, freshlycosmetics.com, operating in the BEAUTY AND COSMETICS sector, achieved impressive online sales revenue of $1,099,719, significantly surpassing the median of $53,444, although it remains far from the top competitor, ulta.com, with $152,769,917. The site recorded a conversion rate between 3.00-3.50%, slightly below the high benchmark of 4.87%, while its average order value (AOV) ranged from $50-75, lower than the industry's high of $191. Additionally, freshlycosmetics.com attracted 605,056 sessions, vastly exceeding the median of 23,270 but falling short of sephora.com’s leading 76,213,109 sessions.
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freshlycosmetics.com competitors

In December 2025, freshlycosmetics.com outperformed its competitors in various metrics. While freshlycosmetics.com generated a revenue of $1,099,719 from 19,897 transactions and 605,056 sessions, happiestbaby.eu only earned $111,074 from 306 transactions and 15,177 sessions. Similarly, garnierusa.com had a revenue of $291,650 from 5,802 transactions and 659,308 sessions. freshlycosmetics.com had a higher average order value (AOV) ranging between $50-$75, compared to happiestbaby.eu with an AOV of $350-$375 and garnierusa.com with a similar AOV range. Additionally, freshlycosmetics.com had a conversion rate of 3.00-3.50%, surpassing happiestbaby.eu's conversion rate of 2.00-2.50% and garnierusa.com's lower conversion rate of 0.50-1.00%. Overall, freshlycosmetics.com demonstrated superior performance compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

happiestbaby.eu screenshot
#1 happiestbaby.eu
111.1K
Revenue
15.2K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
garnierusa.com screenshot
#2 garnierusa.com
291.6K
Revenue
659.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
freshlycosmetics.com vs top market performers
freshlycosmetics.com
top retailers
conversion rate vs average order value for freshlycosmetics.com and its competitors
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Revenue share by device at freshlycosmetics.com

In December large majority of sales on freshlycosmetics.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on freshlycosmetics.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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freshlycosmetics.com channels

Identify top traffic channels that drive growth for freshlycosmetics.comand discover how performance of traffic channels has changed over time.

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freshlycosmetics.com Google Ads spend

Evaluate freshlycosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freshlycosmetics.com devices

Review freshlycosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freshlycosmetics.com top markets

Explore freshlycosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freshlycosmetics.com country & global rank

Assess the ranking of freshlycosmetics.com among other retailers within its primary country and worldwide.

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