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Sep 2025
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Home/Insights/Retailers/freshlycosmetics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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673.5K
Revenue
Sep 25
468.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Freshly Cosmetics is an online platform, offering a wide range of beauty and skincare products. The website strives to provide high-quality, natural, and sustainable products that are free from harmful chemicals and artificial additives. They aim to promote clean beauty, while focusing on environmentally friendly practices in their production and packaging processes.

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freshlycosmetics.com Annual Revenue and Growth

freshlycosmetics.com's annual sales on its online store amounted to $14.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$14.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
freshlycosmetics.com revenue by year

freshlycosmetics.com's monthly revenueOVER TIME
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Over the past three months, freshlycosmetics.com revenue has experienced growth of 5.5%, compared to the preceding three months.

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freshlycosmetics.com revenue growth for last six months
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OVERVIEW
In September 2025, freshlycosmetics.com achieved impressive online sales revenue of $673,475, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, despite ulta.com leading the category with $93,223,020. The site maintained a conversion rate between 2.50-3.00%, while the sector's high is 4.54% and low is 1.08%. Its average order value (AOV) ranged from $50-75, below the category's high of $203, yet above the low of $47. Additionally, freshlycosmetics.com recorded 468,866 sessions, far exceeding the median of 18,928, yet trailing behind sephora.com's staggering 45,764,193 sessions.
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freshlycosmetics.com competitors

freshlycosmetics.com outperforms its competitors in terms of revenue, transactions, sessions, and conversion rate. In September 2025, freshlycosmetics.com generated a revenue of $673,475 from 12,914 transactions and 468,866 sessions, with a conversion rate ranging from 2.50% to 3.00%. In comparison, happiestbaby.eu recorded a revenue of $121,107 from 337 transactions and 18,775 sessions, with a conversion rate between 1.50% and 2.00%. garnierusa.com achieved a revenue of $305,200 from 5,824 transactions and 701,214 sessions, but with a lower conversion rate ranging from 0.50% to 1.00%. Moreover, freshlycosmetics.com has a similar average order value (AOV) as garnierusa.com at $50-$75, whereas happiestbaby.eu has a significantly higher AOV of $350-$375. Overall, freshlycosmetics.com stands out as the leader among its competitors in the beauty and cosmetics industry based on the performance data from September 2025.

happiestbaby.eu screenshot
#1 happiestbaby.eu
121.1K
Revenue
18.8K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
garnierusa.com screenshot
#2 garnierusa.com
305.2K
Revenue
701.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
freshlycosmetics.com vs top market performers
freshlycosmetics.com
top retailers
conversion rate vs average order value for freshlycosmetics.com and its competitors
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Revenue share by device at freshlycosmetics.com

In September large majority of sales on freshlycosmetics.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on freshlycosmetics.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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freshlycosmetics.com channels

Identify top traffic channels that drive growth for freshlycosmetics.comand discover how performance of traffic channels has changed over time.

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freshlycosmetics.com Google Ads spend

Evaluate freshlycosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freshlycosmetics.com devices

Review freshlycosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freshlycosmetics.com top markets

Explore freshlycosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freshlycosmetics.com country & global rank

Assess the ranking of freshlycosmetics.com among other retailers within its primary country and worldwide.

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