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Home/Insights/Retailers/freshlycosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
636.6K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Freshly Cosmetics is an online platform, offering a wide range of beauty and skincare products. The website strives to provide high-quality, natural, and sustainable products that are free from harmful chemicals and artificial additives. They aim to promote clean beauty, while focusing on environmentally friendly practices in their production and packaging processes.

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freshlycosmetics.com Annual Revenue and Growth

freshlycosmetics.com's annual sales on its online store amounted to $14.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$14.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
freshlycosmetics.com revenue by year

freshlycosmetics.com's monthly revenueOVER TIME
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Over the past three months, freshlycosmetics.com revenue has experienced decline of 28%, compared to the preceding three months.

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freshlycosmetics.com revenue decline for last six months
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OVERVIEW
In November 2025, freshlycosmetics.com generated $1,159,740 in online sales, significantly surpassing the median of $52,547 in the BEAUTY AND COSMETICS industry, yet trailing far behind ulta.com's leading $145,643,880. The site achieved a conversion rate of 3.00-3.50%, which, while above the low end of 1.38%, is below the industry's high of 5.32%. With an average order value (AOV) of $50-75, it is close to the lower threshold of $48 but well below the high AOV of $204. Additionally, the site attracted 636,626 sessions, far exceeding the median of 19,748, yet dwarfed by sephora.com’s 76,114,809 sessions.
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freshlycosmetics.com competitors

In November 2025, when comparing freshlycosmetics.com to its competitors, some clear distinctions can be made. freshlycosmetics.com has a significantly higher revenue of $1,159,740 compared to happiestbaby.eu with $104,459 and garnierusa.com with $292,864. In terms of transactions, freshlycosmetics.com leads with 21,227 transactions, followed by garnierusa.com with 4,993 transactions and happiestbaby.eu with 284 transactions. While garnierusa.com has a similar Average Order Value (AOV) range of $50-75, freshlycosmetics.com's AOV falls within the same range, whereas happiestbaby.eu's AOV is much higher at $350-375. Additionally, freshlycosmetics.com boasts a higher conversion rate of 3.00-3.50% compared to garnierusa.com's 0.50-1.00% and happiestbaby.eu's 2.00-2.50%. These metrics indicate that freshlycosmetics.com is outperforming its competitors in terms of revenue, transactions, AOV, and conversion rate.

happiestbaby.eu screenshot
#1 happiestbaby.eu
104.5K
Revenue
14K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
garnierusa.com screenshot
#2 garnierusa.com
292.9K
Revenue
559.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
freshlycosmetics.com vs top market performers
freshlycosmetics.com
top retailers
conversion rate vs average order value for freshlycosmetics.com and its competitors
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Revenue share by device at freshlycosmetics.com

In November large majority of sales on freshlycosmetics.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on freshlycosmetics.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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freshlycosmetics.com channels

Identify top traffic channels that drive growth for freshlycosmetics.comand discover how performance of traffic channels has changed over time.

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freshlycosmetics.com Google Ads spend

Evaluate freshlycosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freshlycosmetics.com devices

Review freshlycosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freshlycosmetics.com top markets

Explore freshlycosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freshlycosmetics.com country & global rank

Assess the ranking of freshlycosmetics.com among other retailers within its primary country and worldwide.

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