Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2M
Revenue
Sep 25
450.7K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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eSalon creates custom at-home hair color, made just for you. Our licensed colorists make each shade from scratch to fit your color goals. Our hair dye has won 8 Allure Best of Beauty Awards and 4 Readers' Choice Awards, making us a Hall of Fame member.

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esalon.com's monthly revenueOVER TIME
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Over the past three months, esalon.com revenue has experienced decline of 16%, compared to the preceding three months.

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esalon.com revenue decline for last six months
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OVERVIEW
In September 2025, esalon.com, a player in the BEAUTY AND COSMETICS sector, achieved online sales revenue of $2,001,297, significantly surpassing the median of $40,540, yet far behind industry leader ulta.com with $93,223,020. The site boasted a conversion rate of 3.00-3.50%, just below the high benchmark of 4.54%, and an average order value (AOV) of $125-150, compared to the category's peak of $203. With 450,750 sessions, esalon.com exceeded the median of 18,928 but fell short of sephora.com’s impressive 45,764,193 sessions, indicating strong yet room for improvement in engagement.
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esalon.com competitors

esalon.com outperforms its competitors in terms of revenue, transactions, and sessions in September 2025. With a revenue of $2,001,297, esalon.com surpasses Madison Reed at $593,665, Naturtintusa at $50,486, Betternatured at $5,442, and Igkhair at $249,713. esalon.com also leads in the number of transactions with 14,018 compared to Madison Reed's 10,870, Naturtintusa's 1,379, Betternatured's 67, and Igkhair's 2,085. In terms of sessions, esalon.com maintains the highest at 450,750, followed by Madison Reed at 391,643, Naturtintusa at 37,706, Betternatured at 2,018, and Igkhair at 110,631. Additionally, esalon.com falls within the competitive range for average order value (AOV) and conversion rate when compared to its competitors, showcasing its overall strong performance in the market.

madison-reed.com screenshot
#1 madison-reed.com
593.7K
Revenue
391.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
wella.com screenshot
#2 wella.com
537.3K
Revenue
661.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturtintusa.com screenshot
#3 naturtintusa.com
50.5K
Revenue
37.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
betternatured.com screenshot
#4 betternatured.com
5.4K
Revenue
2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
igkhair.com screenshot
#5 igkhair.com
249.7K
Revenue
110.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
esalon.com vs top market performers
esalon.com
top retailers
conversion rate vs average order value for esalon.com and its competitors
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Revenue share by device at esalon.com

In September large majority of sales on esalon.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on esalon.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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esalon.com channels

Identify top traffic channels that drive growth for esalon.comand discover how performance of traffic channels has changed over time.

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esalon.com Google Ads spend

Evaluate esalon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esalon.com devices

Review esalon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esalon.com top markets

Explore esalon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esalon.com country & global rank

Assess the ranking of esalon.com among other retailers within its primary country and worldwide.

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