Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

esalon.com

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3.2M

Revenue

436.5K

Sessions

4.5-5.0%

Conversion rate

$125-150

Average order value

Online only revenue for esalon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

eSalon creates custom at-home hair color, made just for you. Our licensed colorists make each shade from scratch to fit your color goals. Our hair dye has won 8 Allure Best of Beauty Awards and 4 Readers' Choice Awards, making us a Hall of Fame member.

esalon.com’s revenueOVER TIME
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Over the past three months, esalon.com revenue has experienced growth of 3.4%, compared to the preceding three months.

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esalon.com revenue growth for last six months

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OVERVIEW

esalon.com's performance metrics for August 2024 in the BEAUTY AND COSMETICS industry include a revenue of $3,220,211, conversion rate of 4.50-5.00%, AOV of $125-150, and sessions of 436,514. The median revenue in the industry is $55,432, with the largest online store being ulta.com at $83,234,865 and the highest sessions from sephora.com at 40,912,844. A very high conversion rate in the industry is 4.4%, while a very low conversion rate is 1.36%. A very high AOV is $186 and a very low AOV is $48, with the median sessions being 24,118.

esalon.com competitors

When comparing esalon.com to its competitors in the online hair care industry, we see that esalon.com stands out in terms of revenue and number of transactions. esalon.com generates a revenue of $3,220,211 with 21,649 transactions, while its closest competitor, madison-reed.com, follows with a revenue of $995,486 and 17,662 transactions. esalon.com also has a higher average order value (AOV) range of $125-$150 compared to its competitors' AOV ranges of $50-$100. However, esalon.com's conversion rate of 4.50-5.00% falls slightly behind betternatured.com with a conversion rate of 5.00-5.50%. Despite this, esalon.com maintains a strong position in the market with a significantly higher revenue and transaction volume, showcasing its success in the online hair care industry.

#1 madison-reed.com

995.5K

Revenue

401K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#2 wella.com

Revenue

910K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 naturtintusa.com

43K

Revenue

20.1K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#4 betternatured.com

89.9K

Revenue

29.6K

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#5 igkhair.com

402.8K

Revenue

213.4K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

esalon.com vs top market performers

esalon.com

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esalon.com brandsby revenue

Esalon

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esalon.com categoriesby revenue

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esalon.com channels

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esalon.com Google Ads spend

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esalon.com devices

Review esalon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esalon.com top markets

Explore esalon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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