esalon.com
eSalon creates custom at-home hair color, made just for you. Our licensed colorists make each shade from scratch to fit your color goals. Our hair dye has won 8 Allure Best of Beauty Awards and 4 Readers' Choice Awards, making us a Hall of Fame member.
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esalon.com Annual Revenue and Growth
esalon.com's annual sales on its online store amounted to $27.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
esalon.com's monthly revenueOVER TIME
Over the past three months, esalon.com revenue has experienced decline of 8.4%, compared to the preceding three months.
esalon.com competitors
In January 2026, esalon.com outperformed its competitors in terms of revenue, with a total revenue of $1,890,874. The closest competitor, madison-reed.com, had a revenue of $834,172, followed by igkhair.com with $560,218, naturtintusa.com with $63,665, and betternatured.com with $3,672. esalon.com also had a higher number of transactions at 14,022, compared to its competitors such as madison-reed.com with 16,174 transactions, igkhair.com with 4,695 transactions, naturtintusa.com with 1,939 transactions, and betternatured.com with 36 transactions. In terms of conversion rate, esalon.com fell within the range of 3.50-4.00%, which was similar to its competitors. However, esalon.com had a higher average order value (AOV) in the range of $125-$150, compared to its competitors such as madison-reed.com ($50-$75), igkhair.com ($100-$125), naturtintusa.com ($25-$50), and betternatured.com ($100-$125). Overall, esalon.com demonstrated strong performance across revenue, transactions, AOV, and conversion rate when compared to its competitors in the online haircare industry.
Revenue share by device at esalon.com
In January large majority of sales on esalon.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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esalon.com channels
Identify top traffic channels that drive growth for esalon.comand discover how performance of traffic channels has changed over time.
esalon.com Google Ads spend
Evaluate esalon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
esalon.com devices
Review esalon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
