esalon.com
eSalon creates custom at-home hair color, made just for you. Our licensed colorists make each shade from scratch to fit your color goals. Our hair dye has won 8 Allure Best of Beauty Awards and 4 Readers' Choice Awards, making us a Hall of Fame member.
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esalon.com Annual Revenue and Growth
esalon.com's annual sales on its online store amounted to $27.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
esalon.com's monthly revenueOVER TIME
Over the past three months, esalon.com revenue has experienced decline of 34%, compared to the preceding three months.
esalon.com competitors
In July 2026, esalon.com boasts the highest revenue among its competitors, earning $1.1 million. However, it ranks second in transactions with 7,671, trailing madison-reed.com by 2,429. esalon.com also sees 255,000 sessions, which is 178,000 fewer than madison-reed.com, making it second in that metric as well. Despite these gaps, esalon.com maintains a solid average order value (AOV) range of $125-150, comparable to igkhair.com's $125-150 AOV but outperforming naturtintusa.com's $25-50. With a conversion rate of 3.00-3.50%, it ties with naturtintusa.com, while betternatured.com edges slightly higher at 3.50-4.00%. Overall, esalon.com leads in revenue but faces challenges in transactions and sessions.
Revenue share by device at esalon.com
In July large majority of sales on esalon.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Industries esalon.com operates in
esalon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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esalon.com channels
Identify top traffic channels that drive growth for esalon.comand discover how performance of traffic channels has changed over time.
esalon.com Google Ads spend
Evaluate esalon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
esalon.com devices
Review esalon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
