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Jul 2025

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Home/Insights/Retailers/esalon.com

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

esalon.com

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2.2M

Revenue

458.7K

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

eSalon creates custom at-home hair color, made just for you. Our licensed colorists make each shade from scratch to fit your color goals. Our hair dye has won 8 Allure Best of Beauty Awards and 4 Readers' Choice Awards, making us a Hall of Fame member.

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esalon.com's revenueOVER TIME
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Over the past three months, esalon.com revenue has experienced decline of 9.4%, compared to the preceding three months.

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esalon.com revenue decline for last six months

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OVERVIEW

In July 2025, esalon.com in the BEAUTY AND COSMETICS industry had a revenue of $2,199,210 with a median of $48,182. The conversion rate was 3.00-3.50%, AOV was $150-175, and sessions were 458,734. The largest online store was themancompany.com with revenue of $113,233,299, a very high conversion rate was 4.31%, and a very low conversion rate was 1.0%. A very high AOV was $211 and a very low AOV was $51. The store with the highest sessions was sephora.com at 41,064,568, while the median sessions were 20,909.

esalon.com competitors

In July 2025, esalon.com stands out among its competitors in the online haircare industry. With a revenue of $2,199,210 from 13,825 transactions and 458,734 sessions, esalon.com boasts an impressive average order value (AOV) of $150-$175 and a conversion rate of 3.00-3.50%. In comparison, madison-reed.com generated $738,667 in revenue from 12,880 transactions and 552,121 sessions with a lower AOV of $50-$75 and a conversion rate of 2.00-2.50%. naturtintusa.com had a revenue of $90,278 from 2,327 transactions and 66,835 sessions with an AOV of $25-$50 and a similar conversion rate to esalon.com. Lastly, igkhair.com recorded $319,282 in revenue from 2,464 transactions and 108,091 sessions with a slightly higher AOV of $125-$150 but a lower conversion rate. Overall, esalon.com excels in revenue, transactions, AOV, and conversion rate compared to its competitors in July 2025.

#1 madison-reed.com

738.7K

Revenue

552.1K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 wella.com

625.2K

Revenue

721.1K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#3 naturtintusa.com

90.3K

Revenue

66.8K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#4 igkhair.com

319.3K

Revenue

108.1K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

esalon.com vs top market performers

esalon.com

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Revenue share by device at esalon.com

In July large majority of sales on esalon.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

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esalon.com channels

Identify top traffic channels that drive growth for esalon.comand discover how performance of traffic channels has changed over time.

esalon.com Google Ads spend

Evaluate esalon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

esalon.com devices

Review esalon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

esalon.com top markets

Explore esalon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.