esalon.com
eSalon creates custom at-home hair color, made just for you. Our licensed colorists make each shade from scratch to fit your color goals. Our hair dye has won 8 Allure Best of Beauty Awards and 4 Readers' Choice Awards, making us a Hall of Fame member.
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esalon.com Annual Revenue and Growth
esalon.com's annual sales on its online store amounted to $27.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
esalon.com's monthly revenueOVER TIME
Over the past three months, esalon.com revenue has experienced decline of 14%, compared to the preceding three months.
esalon.com competitors
In September 2026, esalon.com stands out with the highest revenue of $1.2 million among its competitors. While esalon.com records 6,933 transactions, madison-reed.com leads in this metric with 9,329. In terms of website traffic, wella.com surpasses esalon.com with 752,000 sessions compared to esalon.com's 223,000. Despite trailing in transactions and sessions, esalon.com enjoys an impressive average order value (AOV) range of $150-175, significantly higher than madison-reed.com’s AOV of $50-75 and naturtintusa.com’s AOV of $25-50. The conversion rate for esalon.com, ranging from 3.00-3.50%, is competitive against madison-reed.com’s 2.50-3.00%. Overall, esalon.com excels in revenue while maintaining a strong position in AOV and conversion rates.
Revenue share by device at esalon.com
In September large majority of sales on esalon.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Industries esalon.com operates in
esalon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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esalon.com channels
Identify top traffic channels that drive growth for esalon.comand discover how performance of traffic channels has changed over time.
esalon.com Google Ads spend
Evaluate esalon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
esalon.com devices
Review esalon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
