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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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3.6M
Revenue
451.6K
Sessions
5.0-5.5%
Conversion rate
$125-150
Average order value
Online only revenue for esalon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

eSalon creates custom at-home hair color, made just for you. Our licensed colorists make each shade from scratch to fit your color goals. Our hair dye has won 8 Allure Best of Beauty Awards and 4 Readers' Choice Awards, making us a Hall of Fame member.

esalon.com’s revenueOVER TIME
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Over the past three months, esalon.com revenue has experienced growth of 16%, compared to the preceding three months.

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esalon.com revenue growth for last six months
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OVERVIEW
esalon.com's September 2024 performance metrics in the BEAUTY AND COSMETICS industry include revenue of $3,568,026 (median: $53,315), conversion rate of 5.00-5.50% (industry high: 4.62%, low: 1.45%), AOV of $125-150 (industry high: $191, low: $49), and sessions totaling 451,625 (median: 22,216). The largest revenue comes from ulta.com with $114,902,798 and the highest number of sessions is at 41,256,765 from sephora.com.
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esalon.com competitors

In comparison to its competitors, esalon.com falls behind in revenue when compared to betternatured.com with $3,568,026 in revenue compared to betternatured.com's $12,215. However, esalon.com outperforms madison-reed.com, igkhair.com, and naturtintusa.com in revenue. In terms of transactions, esalon.com ranks second with 23,930 transactions, behind madison-reed.com with 18,881. esalon.com also ranks second in sessions with 451,625, falling behind madison-reed.com with 468,655. However, esalon.com boasts a higher Average Order Value (AOV) range of $125-$150 compared to its competitors' AOV ranges. esalon.com leads in conversion rate with a range of 5.00-5.50%, surpassing all its competitors in this domain. Despite not leading in revenue and sessions, esalon.com excels in AOV and conversion rate metrics, showcasing its strength in generating higher value transactions and converting sessions into sales effectively.

#1 madison-reed.com
1M
Revenue
468.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#2 wella.com
1M
Revenue
908.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#3 naturtintusa.com
70.5K
Revenue
32.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#4 betternatured.com
12.2K
Revenue
3.6K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
#5 igkhair.com
519.3K
Revenue
203K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
esalon.com vs top market performers
esalon.com
top retailers
conversion rate vs average order value for esalon.com and its competitors
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esalon.com brandsby revenue

1
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Top retailers:esalon.deamazon.com

esalon.com categoriesby revenue

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brands overtime comparison

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esalon.com channels

Identify top traffic channels that drive growth for esalon.comand discover how performance of traffic channels has changed over time.

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esalon.com Google Ads spend

Evaluate esalon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esalon.com devices

Review esalon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esalon.com top markets

Explore esalon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esalon.com country & global rank

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