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Dec 2025
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Home/Insights/Retailers/betternatured.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4K
Revenue
Dec 25
1K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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BetterNatured.com is a website that offers various products for purchase. Their range comprises a variety of hair care, body care, and styling items. Sold items include shampoos, conditioners, hair masks, and styling products. The website provides detailed product information and facilitates online shopping for customers.

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betternatured.com Annual Revenue and Growth

betternatured.com's annual sales on its online store amounted to $388K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$388K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
betternatured.com revenue by year

betternatured.com's monthly revenueOVER TIME
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Over the past three months, betternatured.com revenue has experienced decline of 6%, compared to the preceding three months.

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betternatured.com revenue decline for last six months
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OVERVIEW
In December 2025, betternatured.com generated $3,989 in online sales, significantly lower than the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 3.50-4.00%, below the high of 4.87% for the industry; the site's average order value (AOV) ranged from $100-125, compared to a high of $191, while it recorded 1,011 sessions, starkly lower than the median of 23,270, and far from the leading sephora.com’s 76,213,109 sessions.
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betternatured.com competitors

In December 2025, betternatured.com reported a revenue of $3,989 from 37 transactions and 1,011 sessions, with an Average Order Value (AOV) ranging between $100-125 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, naturtintusa.com generated $59,700 in revenue from 1,680 transactions and 43,279 sessions, with an AOV of $25-50 and a similar conversion rate. madison-reed.com stood out with a revenue of $727,347 from 13,629 transactions and 422,727 sessions, boasting a higher AOV of $50-75 but a slightly lower conversion rate of 3.00-3.50%. esalon.com led the pack with $1,774,018 in revenue from 13,594 transactions and 449,344 sessions, featuring an AOV of $125-150 and a conversion rate similar to betternatured.com. Overall, betternatured.com holds its ground in terms of revenue and conversion rate compared to its competitors, showcasing its competitive edge in the market.

naturtintusa.com screenshot
#1 naturtintusa.com
59.7K
Revenue
43.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
madison-reed.com screenshot
#2 madison-reed.com
727.3K
Revenue
422.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
arcticfoxhaircolor.com screenshot
#3 arcticfoxhaircolor.com
233.6K
Revenue
360K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
esalon.com screenshot
#4 esalon.com
1.8M
Revenue
449.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
manicpanic.com screenshot
#5 manicpanic.com
26.6K
Revenue
158.1K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
betternatured.com vs top market performers
betternatured.com
top retailers
conversion rate vs average order value for betternatured.com and its competitors
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betternatured.com channels

Identify top traffic channels that drive growth for betternatured.comand discover how performance of traffic channels has changed over time.

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betternatured.com Google Ads spend

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betternatured.com devices

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betternatured.com top markets

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betternatured.com country & global rank

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