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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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38K
Revenue
7.7K
Sessions
1.0-1.5%
Conversion rate
$325-350
Average order value
Online only revenue for dfndrarmor.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

dfndrarmor.com is a website for purchasing personal safety products. Their inventory includes ballistic armor clothing, helmets, and accessories designed to provide protection. The site offers a range of sizes for different body types and protection levels, alongside other safety products for individuals seeking added personal security.

dfndrarmor.com’s revenueOVER TIME
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Over the past three months, dfndrarmor.com revenue has experienced decline of 31%, compared to the preceding three months.

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dfndrarmor.com revenue decline for last six months
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OVERVIEW
dfndrarmor.com, a SPORTS industry website, generated $37,966 in revenue with a conversion rate of 1.00-1.50% and an AOV of $325-350. This falls below the median revenue of $122,769, a conversion rate of 2.56%, and a very high AOV of $664 in the industry. With 7,659 sessions, dfndrarmor.com lags behind gunbroker.com, which has 12,609,029 sessions. The median number of sessions in the SPORTS category is 46,449.
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dfndrarmor.com competitors

When comparing dfndrarmor.com to its competitors, it is clear that dfndrarmor.com lags behind in terms of revenue, transactions, and sessions. spartanarmorsystems.com leads the pack with a revenue of $648,550, 1,432 transactions, and 154,811 sessions. acelinkarmor.com follows with $79,595 in revenue, 193 transactions, and 57,328 sessions. dfndrarmor.com falls significantly behind with only $37,966 in revenue, 115 transactions, and 7,659 sessions. In terms of average order value (AOV), dfndrarmor.com's range of $325-350 is comparable to its competitors. However, its conversion rate of 1.00-1.50% is lower than top performers like ar500armor.com with a conversion rate of 3.50-4.00%. Despite its lower metrics, dfndrarmor.com has the potential to improve its performance and competitiveness in the market.

#1 hardwirellc.com
61.6K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
#2 hoplitearmor.com
84.7K
Revenue
16K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#3 acelinkarmor.com
79.6K
Revenue
57.3K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
#4 ar500armor.com
3.9M
Revenue
332.9K
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
#5 spartanarmorsystems.com
648.6K
Revenue
154.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dfndrarmor.com vs top market performers
dfndrarmor.com
top retailers
conversion rate vs average order value for dfndrarmor.com and its competitors
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dfndrarmor.com brandsby revenue

1
Logo for dfndrarmorDfndrarmor

dfndrarmor.com categoriesby revenue

1
Bullet Proof Vests
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brands overtime comparison

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dfndrarmor.com channels

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dfndrarmor.com Google Ads spend

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dfndrarmor.com devices

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dfndrarmor.com top markets

Explore dfndrarmor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfndrarmor.com country & global rank

Assess the ranking of dfndrarmor.com among other retailers within its primary country and worldwide.

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