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Sep 2024
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Home/Insights/Retailers/dfndrarmor.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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49K
Revenue
9.5K
Sessions
1.5-2.0%
Conversion rate
$325-350
Average order value
Online only revenue for dfndrarmor.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

dfndrarmor.com is a website for purchasing personal safety products. Their inventory includes ballistic armor clothing, helmets, and accessories designed to provide protection. The site offers a range of sizes for different body types and protection levels, alongside other safety products for individuals seeking added personal security.

dfndrarmor.com’s revenueOVER TIME
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Over the past three months, dfndrarmor.com revenue has experienced decline of 0.88%, compared to the preceding three months.

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dfndrarmor.com revenue decline for last six months
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OVERVIEW
In September 2024, dfndrarmor.com in the SPORTS industry had online sales revenue of $49,015, a conversion rate of 1.50-2.00%, and an AOV of $325-350. Compared to the median revenue of $126,938, a high AOV of $678, and sessions of 9,475 (median 41,866), dfndrarmor.com's performance metrics are decent but have room for improvement when compared to the top performer gunbroker.com with revenue of $288,971,233 and sessions at 11,900,296.
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dfndrarmor.com competitors

In comparison to its competitors, dfndrarmor.com falls slightly behind in revenue and transactions. spartanarmorsystems.com leads the pack with a revenue of $589,874 and 1,312 transactions, while dfndrarmor.com only brings in $49,015 with 145 transactions. However, dfndrarmor.com has a higher average order value (AOV) range of $325-350, similar to ar500armor.com, which boasts a revenue of $3,830,851 and 11,313 transactions. dfndrarmor.com also maintains a competitive conversion rate range of 1.50-2.00, matching hardwirellc.com. While dfndrarmor.com may not have the highest revenue or number of transactions among its competitors, its AOV and conversion rate are on par with top-performing websites in the industry like ar500armor.com and hardwirellc.com.

#1 hardwirellc.com
64.2K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#2 hoplitearmor.com
110.9K
Revenue
27.1K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
#3 acelinkarmor.com
93.5K
Revenue
46.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
#4 ar500armor.com
3.8M
Revenue
271.1K
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
#5 spartanarmorsystems.com
589.9K
Revenue
116.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
dfndrarmor.com vs top market performers
dfndrarmor.com
top retailers
conversion rate vs average order value for dfndrarmor.com and its competitors
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dfndrarmor.com brandsby revenue

1
Logo for dfndrarmorDfndrarmor

dfndrarmor.com categoriesby revenue

1
Bullet Proof Vests
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brands overtime comparison

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dfndrarmor.com channels

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dfndrarmor.com Google Ads spend

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dfndrarmor.com devices

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dfndrarmor.com top markets

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dfndrarmor.com country & global rank

Assess the ranking of dfndrarmor.com among other retailers within its primary country and worldwide.

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