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Sep 2024
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Home/Insights/Retailers/defensetargets.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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5.6K
Revenue
1.6K
Sessions
1.0-1.5%
Conversion rate
$225-250
Average order value
Online only revenue for defensetargets.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

defensetargets.com’s revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced growth of 2.7%, compared to the preceding three months.

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defensetargets.com revenue growth for last six months
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OVERVIEW
defensetargets.com, a SPORTS industry website, had a revenue of $5,560 in September 2024 compared to a median of $126,938, with gunbroker.com leading at $288,971,233. Its conversion rate was 1.00-1.50% versus a high of 2.57% and a low of 0.55%. AOV was $225-250 with a high of $678 and a low of $107. The site had 1,577 sessions, below the median of 41,866, with gunbroker.com at 11,900,296 sessions.
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defensetargets.com competitors

When comparing defensetargets.com to its competitor ctstargets.com in September 2024, it is clear that ctstargets.com outperforms defensetargets.com in terms of revenue, transactions, sessions, and conversion rate. ctstargets.com generated $11,348 in revenue from 53 transactions and 2,102 sessions, while defensetargets.com only generated $5,560 in revenue from 22 transactions and 1,577 sessions. Additionally, ctstargets.com has a higher conversion rate of 2.50-3.00%, compared to defensetargets.com's conversion rate of 1.00-1.50%. Despite defensetargets.com having a slightly higher average order value (AOV) range of $225-250, ctstargets.com's overall performance metrics indicate stronger sales and customer engagement. It is clear that ctstargets.com is currently a stronger competitor in the target shooting industry.

#1 ctstargets.com
11.3K
Revenue
2.1K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
defensetargets.com vs top market performers
defensetargets.com
top retailers
conversion rate vs average order value for defensetargets.com and its competitors
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defensetargets.com brandsby revenue

1
Logo for defense targetsDefense Targets

defensetargets.com categoriesby revenue

2
Shooting & Range Accessories
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brands overtime comparison

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defensetargets.com channels

Identify top traffic channels that drive growth for defensetargets.comand discover how performance of traffic channels has changed over time.

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defensetargets.com Google Ads spend

Evaluate defensetargets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defensetargets.com devices

Review defensetargets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defensetargets.com country & global rank

Assess the ranking of defensetargets.com among other retailers within its primary country and worldwide.

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