Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

defensetargets.com

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5.3K

Revenue

1.6K

Sessions

1.0-1.5%

Conversion rate

$200-225

Average order value

Online only revenue for defensetargets.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: SPORTS

Defensetargets.com is a website that sells a wide range of shooting and self-defense training products. Their inventory includes targets made from paper, steel, and rubber, as well as accessories like stands and bulletproof panels. The site caters to various shooting skill levels and offers items suitable for tactical training and recreational shooting.

defensetargets.com’s revenueOVER TIME
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Over the past three months, defensetargets.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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defensetargets.com revenue decline for last six months

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OVERVIEW

In August 2024, defensetargets.com in the SPORTS industry had online sales revenue of $5,251, a conversion rate of 1.00-1.50%, an average order value (AOV) of $200-225, and 1,637 sessions. Compared to gunbroker.com, the largest store in the category, with $271,050,744 revenue and 12,609,029 sessions, defensetargets.com has lower metrics. The median revenue and sessions for the SPORTS industry are $122,769 and 46,449 respectively, with conversion rates ranging from 0.55% to 2.56% and AOVs from $106 to $664.

defensetargets.com competitors

When comparing defensetargets.com to its competitor ctstargets.com in August 2024, ctstargets.com outperforms in terms of revenue, transactions, and sessions. ctstargets.com generated $15,873 in revenue from 74 transactions and 3,192 sessions, while defensetargets.com only made $5,251 from 24 transactions and 1,637 sessions. Both websites have a similar Average Order Value (AOV) range of $200-225. However, ctstargets.com has a higher conversion rate of 2.00-2.50%, compared to defensetargets.com's 1.00-1.50%. Overall, ctstargets.com shows stronger performance in key metrics related to revenue generation and user engagement, indicating a more successful online presence compared to defensetargets.com.

#1 ctstargets.com

15.9K

Revenue

3.2K

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

ctstargets.com

defensetargets.com

$5.3K

TOP MARKET PERFORMERSby revenue

ctstargets.com

$15.9K

defensetargets.com

defensetargets.com vs top market performers

defensetargets.com

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defensetargets.com brandsby revenue

Defense Targets

defensetargets.com categoriesby revenue

Gongs

Top retailers:amazon.com sweetwater.com amazon.de

Shooting & Range Accessories

Top retailers:laserinst.com mcdart.de midwayusa.com

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defensetargets.com channels

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defensetargets.com Google Ads spend

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defensetargets.com devices

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defensetargets.com top markets

Explore defensetargets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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