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Dec 2025
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Home/Insights/Retailers/cowtowncowboy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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43.9K
Revenue
Dec 25
17.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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CowtownCowboy.com is an online retail platform offering a wide selection of western-inspired merchandise. The website specializes in selling items like cowboy hats, western boots, apparel, and accessories. With its product range, CowtownCowboy.com caters to customers seeking authentic country-style goods and aims to be a one-stop shop for all their western lifestyle needs.

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cowtowncowboy.com Annual Revenue and Growth

cowtowncowboy.com's annual sales on its online store amounted to $443.6K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$443.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cowtowncowboy.com revenue by year

cowtowncowboy.com's monthly revenueOVER TIME
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Over the past three months, cowtowncowboy.com revenue has experienced growth of 15%, compared to the preceding three months.

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cowtowncowboy.com revenue growth for last six months
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OVERVIEW
In December 2025, cowtowncowboy.com generated $43,869 in online sales, significantly lower than the FASHION AND APPAREL median of $92,600, with sessions totaling 17,600, compared to the median of 39,789. The site's conversion rate ranged between 1.50% and 2.00%, below the industry high of 3.17%, while its average order value (AOV) was between $125 and $150, which is notably lower than the category's high of $389. Despite its performance, it remains far from the industry's largest player, macys.com, which dominates with over $926 million in sales.
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cowtowncowboy.com competitors

In December 2025, cowtowncowboy.com generated $43,869 in revenue from 333 transactions and 17,600 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, pintoranch.com had the highest revenue at $282,594 from 709 transactions and 51,689 sessions, with an AOV of $375-400 and a conversion rate of 1.00-1.50%. sheplers.com outperformed in revenue with $1,310,889 from 5,293 transactions and 776,036 sessions, while having an AOV of $225-250 and a conversion rate of 0.50-1.00%. Although cowtowncowboy.com had lower revenue, it had a higher conversion rate compared to some competitors like thewesterncompany.com and jacksonswestern.com. Overall, cowtowncowboy.com may benefit from improving its AOV and increasing sessions to compete more effectively in the market.

pintoranch.com screenshot
#1 pintoranch.com
282.6K
Revenue
51.7K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sheplers.com screenshot
#2 sheplers.com
1.3M
Revenue
776K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
thewesterncompany.com screenshot
#3 thewesterncompany.com
137.9K
Revenue
89.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wildwestliving.com screenshot
#4 wildwestliving.com
13.9K
Revenue
6.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jacksonswestern.com screenshot
#5 jacksonswestern.com
16.5K
Revenue
8.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cowtowncowboy.com vs top market performers
cowtowncowboy.com
top retailers
conversion rate vs average order value for cowtowncowboy.com and its competitors
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Revenue share by device at cowtowncowboy.com

In December large majority of sales on cowtowncowboy.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on cowtowncowboy.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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cowtowncowboy.com channels

Identify top traffic channels that drive growth for cowtowncowboy.comand discover how performance of traffic channels has changed over time.

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cowtowncowboy.com Google Ads spend

Evaluate cowtowncowboy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cowtowncowboy.com devices

Review cowtowncowboy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cowtowncowboy.com top markets

Explore cowtowncowboy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cowtowncowboy.com country & global rank

Assess the ranking of cowtowncowboy.com among other retailers within its primary country and worldwide.

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