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Sep 2025
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Home/Insights/Retailers/cowtowncowboy.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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23.6K
Revenue
Sep 25
8.7K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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CowtownCowboy.com is an online retail platform offering a wide selection of western-inspired merchandise. The website specializes in selling items like cowboy hats, western boots, apparel, and accessories. With its product range, CowtownCowboy.com caters to customers seeking authentic country-style goods and aims to be a one-stop shop for all their western lifestyle needs.

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cowtowncowboy.com Annual Revenue and Growth

cowtowncowboy.com's annual sales on its online store amounted to $443.6K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$443.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cowtowncowboy.com revenue by year

cowtowncowboy.com's monthly revenueOVER TIME
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Over the past three months, cowtowncowboy.com revenue has experienced decline of 26%, compared to the preceding three months.

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cowtowncowboy.com revenue decline for last six months
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OVERVIEW
In September 2025, cowtowncowboy.com, operating in the FASHION AND APPAREL industry, generated $23,559 in online sales, significantly below the median of $74,931; it achieved a conversion rate between 2.00-2.50%, just shy of the high benchmark of 3.2%, and its average order value ranged from $100-125, while the industry high reached $382; with 8,681 sessions, it falls well short of the median of 34,221, underscoring its competitive challenges in a market dominated by shein.com, which boasts a staggering $819,580,923 in sales and 297,137,690 sessions.
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cowtowncowboy.com competitors

In September 2025, cowtowncowboy.com generated $23,559 in revenue from 192 transactions and 8,681 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, cowtowncowboy.com lags behind in terms of revenue and transactions. For instance, pintoranch.com generated $222,888 in revenue from 559 transactions and 46,057 sessions, with an AOV of $375-400 but a lower conversion rate of 1.00-1.50%. Similarly, sheplers.com and thewesterncompany.com also outperform cowtowncowboy.com in revenue and transactions. However, cowtowncowboy.com performs better in terms of conversion rate when compared to some competitors like thewesterncompany.com and jacksonswestern.com. Despite facing tough competition, cowtowncowboy.com holds its ground with a solid conversion rate.

pintoranch.com screenshot
#1 pintoranch.com
222.9K
Revenue
46.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sheplers.com screenshot
#2 sheplers.com
873K
Revenue
692.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
thewesterncompany.com screenshot
#3 thewesterncompany.com
88K
Revenue
56.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
wildwestliving.com screenshot
#4 wildwestliving.com
12.6K
Revenue
4.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
jacksonswestern.com screenshot
#5 jacksonswestern.com
18.9K
Revenue
11K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cowtowncowboy.com vs top market performers
cowtowncowboy.com
top retailers
conversion rate vs average order value for cowtowncowboy.com and its competitors
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Revenue share by device at cowtowncowboy.com

In September large majority of sales on cowtowncowboy.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on cowtowncowboy.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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cowtowncowboy.com channels

Identify top traffic channels that drive growth for cowtowncowboy.comand discover how performance of traffic channels has changed over time.

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cowtowncowboy.com Google Ads spend

Evaluate cowtowncowboy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cowtowncowboy.com devices

Review cowtowncowboy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cowtowncowboy.com top markets

Explore cowtowncowboy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cowtowncowboy.com country & global rank

Assess the ranking of cowtowncowboy.com among other retailers within its primary country and worldwide.

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