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Jan 2026
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Home/Insights/Retailers/countryoutfitter.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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897.8K
Revenue
Jan 26
192.2K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Country Outfitter carries cowgirl boots, cowboy boots, and hats from top brands such as Lucchese, Justin, Corral, and Ariat. We offer free shipping on all boots.

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countryoutfitter.com Annual Revenue and Growth

countryoutfitter.com's annual sales on its online store amounted to $14.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$14.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
countryoutfitter.com revenue by year

countryoutfitter.com's monthly revenueOVER TIME
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Over the past three months, countryoutfitter.com revenue has experienced growth of 17%, compared to the preceding three months.

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countryoutfitter.com revenue growth for last six months
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OVERVIEW
In January 2026, countryoutfitter.com generated $897,781 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $91,806, despite being far from the $809,875,018 of industry leader shein.com; the site's conversion rate of 2.00-2.50% is close to the sector's high of 3.1%, while its average order value (AOV) of $200-225 remains competitive against a high of $390, and with 192,248 sessions, it notably surpasses the median of 38,909 but falls short of shein.com's staggering 279,580,739 sessions.
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countryoutfitter.com competitors

In January 2026, countryoutfitter.com reported a revenue of $897,781 with 4,362 transactions and 192,248 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 2.00-2.50%. Compared to its competitors, countryoutfitter.com stands out with a higher conversion rate, showcasing a more effective ability to turn sessions into transactions. sheplers.com reported a revenue of $772,366 with 3,165 transactions and 498,558 sessions, while thewesterncompany.com had a revenue of $104,288 with 548 transactions and 65,869 sessions. On the higher end, ariat.com and bootbarn.com both had significantly higher revenues, transactions, and sessions compared to countryoutfitter.com, but with slightly lower conversion rates. pintoranch.com had a higher AOV than countryoutfitter.com, but with a lower conversion rate. Overall, countryoutfitter.com shows strength in conversion rate against its competitors in the western clothing industry.

sheplers.com screenshot
#1 sheplers.com
772.4K
Revenue
498.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
thewesterncompany.com screenshot
#2 thewesterncompany.com
104.3K
Revenue
65.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
ariat.com screenshot
#3 ariat.com
16.7M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bootbarn.com screenshot
#4 bootbarn.com
14.2M
Revenue
6.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pintoranch.com screenshot
#5 pintoranch.com
332.4K
Revenue
49.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
countryoutfitter.com vs top market performers
countryoutfitter.com
top retailers
conversion rate vs average order value for countryoutfitter.com and its competitors
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Revenue share by device at countryoutfitter.com

In January large majority of sales on countryoutfitter.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on countryoutfitter.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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countryoutfitter.com channels

Identify top traffic channels that drive growth for countryoutfitter.comand discover how performance of traffic channels has changed over time.

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countryoutfitter.com Google Ads spend

Evaluate countryoutfitter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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countryoutfitter.com devices

Review countryoutfitter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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countryoutfitter.com top markets

Explore countryoutfitter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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countryoutfitter.com country & global rank

Assess the ranking of countryoutfitter.com among other retailers within its primary country and worldwide.

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