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May 2026
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Home/Insights/Retailers/countryoutfitter.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.3M
Revenue
May 26
187.9K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$200-225
AOV
May 26
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Country Outfitter carries cowgirl boots, cowboy boots, and hats from top brands such as Lucchese, Justin, Corral, and Ariat. We offer free shipping on all boots.

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countryoutfitter.com Annual Revenue and Growth

countryoutfitter.com's annual sales on its online store amounted to $14.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$14.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
countryoutfitter.com revenue by year

countryoutfitter.com's monthly revenueOVER TIME
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Over the past three months, countryoutfitter.com revenue has experienced growth of 44%, compared to the preceding three months.

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countryoutfitter.com revenue growth for last six months
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OVERVIEW
In May 2026, countryoutfitter.com generated $1,320,828 in online sales, significantly exceeding the lifestyle/fashion and apparel median of $74,720, with a conversion rate of 3.00-3.50%, just above the sector average of 3.18%. The site's average order value (AOV) ranged from $200 to $225, while the median AOV in the industry is $80. Country Outfitter had 187,869 sessions, a stark contrast to the industry leader, shein.com, with 309,473,559 sessions, yet it still surpasses the lifestyle median of 29,212 sessions, indicating strong performance in the competitive fashion landscape.
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countryoutfitter.com competitors

In May 2026, countryoutfitter.com generated a revenue of $1,320,828 from 6,460 transactions over 187,869 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate of 3.00-3.50%. Comparatively, sheplers.com reported lower revenue at $984,285, despite higher traffic with 480,498 sessions and a higher AOV of $225-250, but a conversion rate of only 0.50-1.00%. thewesterncompany.com significantly lagged with just $59,884 in revenue from 35,812 sessions, indicating challenges in both AOV and conversion. Notably, ariat.com and bootbarn.com led the market with revenues of $11,731,603 and $15,286,236, respectively, but their conversion rates of 1.00-1.50% and 1.50-2.00% were still lower than countryoutfitter.com. pintoranch.com had an impressive AOV of $450-475, but overall revenue at $157,211 and low transaction count demonstrate its niche appeal.

sheplers.com screenshot
#1 sheplers.com
984.3K
Revenue
480.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
thewesterncompany.com screenshot
#2 thewesterncompany.com
59.9K
Revenue
35.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
ariat.com screenshot
#3 ariat.com
11.7M
Revenue
5.3M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bootbarn.com screenshot
#4 bootbarn.com
15.3M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pintoranch.com screenshot
#5 pintoranch.com
157.2K
Revenue
35.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
countryoutfitter.com vs top market performers
countryoutfitter.com
top retailers
conversion rate vs average order value for countryoutfitter.com and its competitors
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Revenue share by device at countryoutfitter.com

In May large majority of sales on countryoutfitter.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on countryoutfitter.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries countryoutfitter.com operates in

countryoutfitter.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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countryoutfitter.com channels

Identify top traffic channels that drive growth for countryoutfitter.comand discover how performance of traffic channels has changed over time.

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countryoutfitter.com Google Ads spend

Evaluate countryoutfitter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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countryoutfitter.com devices

Review countryoutfitter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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countryoutfitter.com top markets

Explore countryoutfitter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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countryoutfitter.com country & global rank

Assess the ranking of countryoutfitter.com among other retailers within its primary country and worldwide.

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