Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

cools.com

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35.6K

Revenue

14K

Sessions

1.0-1.5%

Conversion rate

$225-250

Average order value

Online only revenue for cools.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Cools.com is an online platform that offers a wide range of products for sale. It offers a curated selection of clothing, accessories, beauty products, and home decor. The website provides a convenient shopping experience with various payment options, detailed product descriptions, and detailed imagery to help customers make informed purchasing decisions.

cools.com’s revenueOVER TIME
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Over the past three months, cools.com revenue has experienced decline of 10%, compared to the preceding three months.

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cools.com revenue decline for last six months

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OVERVIEW

In August 2024, cools.com, an online store in the FASHION AND APPAREL industry, had a revenue of $35,615 with a conversion rate of 1.00-1.50% and an AOV of $225-250. The store had 14,008 sessions, while the highest sessions were seen at shein.com with 204,505,204. The median revenue in the industry was $91,255, the highest revenue was $584,303,064, the highest conversion rate was 3.18%, the lowest conversion rate was 0.78%, the highest AOV was $384, and the lowest AOV was $77. The median sessions in the industry were 36,286.

cools.com competitors

When comparing cools.com to its competitors, we can see that cools.com falls in the middle in terms of revenue, with $35,615. In terms of transactions, cools.com has 155 transactions, which is on the lower end compared to its competitors. However, cools.com has a higher average order value (AOV) ranging between $225-$250, putting it in a competitive position. Its conversion rate of 1.00-1.50% is also respectable. In contrast, halsbrook.com leads in revenue with $686,153 and has the highest number of transactions and sessions. aboutyou.de has the highest revenue at $32,834,998, with a significantly higher number of transactions and sessions. These competitors also vary in AOV and conversion rates, showcasing different strengths and weaknesses compared to cools.com.

#1 halsbrook.com

686.2K

Revenue

90.1K

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#2 aboutyou.de

32.8M

Revenue

8.7M

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 plantersexchange.com

12K

Revenue

4.3K

Sessions

0.5-1.0%

Conv. rate

$275-300

AOV

#4 milanstyle.com

127.8K

Revenue

109.4K

Sessions

0.0-0.5%

Conv. rate

$325-350

AOV

#5 brax.com

1.6M

Revenue

558.3K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

cools.com vs top market performers

cools.com

top retailers

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cools.com brandsby revenue

Furniture

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cools.com categoriesby revenue

Furniture

Top retailers:macys.com zara.com ralphlauren.com

Home & Garden

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Bed Sheets

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cools.com channels

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cools.com Google Ads spend

Evaluate cools.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cools.com devices

Review cools.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cools.com top markets

Explore cools.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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