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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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23.9K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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Cools.com is an online platform that offers a wide range of products for sale. It offers a curated selection of clothing, accessories, beauty products, and home decor. The website provides a convenient shopping experience with various payment options, detailed product descriptions, and detailed imagery to help customers make informed purchasing decisions.

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cools.com's revenueOVER TIME
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Over the past three months, cools.com revenue has experienced decline of 20%, compared to the preceding three months.

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cools.com revenue decline for last six months
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OVERVIEW
In May 2025, cools.com in the FASHION AND APPAREL industry had online sales revenue of $23,899, with a median revenue of $81,783. The conversion rate ranged from 1.50-2.00%, while the highest in the category was 3.09% and the lowest was 0.67%. The average order value (AOV) was $225-250, with the highest AOV being $415 and the lowest being $82. There were 5,485 sessions on cools.com, compared to the highest of 224,142,058 on shein.com and a median of 33,223 in the FASHION AND APPAREL category.
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cools.com competitors

In May 2025, cools.com generated $23,899 in revenue from 102 transactions with 5,485 sessions, boasting an average order value (AOV) of $225-$250 and a conversion rate of 1.50-2.00%. Compared to its competitors, cools.com falls behind in revenue when stacked against giants like aboutyou.de, which raked in an impressive $45,680,176 from 258,275 transactions and 10,703,681 sessions. halsbrook.com also outshines cools.com with a revenue of $567,140 from 1,104 transactions and 56,159 sessions, featuring a higher AOV of $500-$525. In terms of conversion rates, cools.com competes closely with other players in the market like plantersexchange.com and brax.com, but lags behind in revenue and transaction numbers when compared to milanstyle.com. Despite facing stiff competition, cools.com holds its own with a decent performance in the online retail space.

halsbrook.com screenshot
#1 halsbrook.com
567.1K
Revenue
56.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
aboutyou.de screenshot
#2 aboutyou.de
45.7M
Revenue
10.7M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
plantersexchange.com screenshot
#3 plantersexchange.com
12.5K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
milanstyle.com screenshot
#4 milanstyle.com
207.7K
Revenue
90.9K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
brax.com screenshot
#5 brax.com
1.3M
Revenue
539.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
cools.com vs top market performers
cools.com
top retailers
conversion rate vs average order value for cools.com and its competitors
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Revenue share by device at cools.com

In May large majority of sales on cools.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on cools.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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cools.com channels

Identify top traffic channels that drive growth for cools.comand discover how performance of traffic channels has changed over time.

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cools.com Google Ads spend

Evaluate cools.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cools.com devices

Review cools.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cools.com top markets

Explore cools.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cools.com country & global rank

Assess the ranking of cools.com among other retailers within its primary country and worldwide.

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