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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

brax.com

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1.7M

Revenue

Jan 26

758.1K

Sessions

Jan 26

2.0-2.5%

Conv. rate

Jan 26

$100-125

AOV

Jan 26

Main country of store: GERMANY
Website category: FASHION AND APPAREL

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brax.com Annual Revenue and Growth

brax.com's annual sales on its online store amounted to $16.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$16.6M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

brax.com's monthly revenueOVER TIME
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Over the past three months, brax.com revenue has experienced growth of 17%, compared to the preceding three months.

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brax.com revenue growth for last six months

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OVERVIEW

In January 2026, brax.com, a player in the lifestyle/fashion and apparel industry, achieved online sales revenue of $1,658,734, significantly surpassing the median of $91,806. With a conversion rate between 2.00-2.50%, it remains competitive against the high benchmark of 3.1%. The average order value (AOV) ranged from $100-125, below the industry's high of $390 but above the low of $76. The site attracted 758,097 sessions, far exceeding the median of 38,909, although still distant from the leader, shein.com, which dominated with 279,580,739 sessions. Overall, brax.com demonstrated solid performance in a competitive landscape.

brax.com competitors

In January 2026, brax.com generated $1,658,734 in revenue from 15,563 transactions and 758,097 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, brax.com's revenue falls behind outletcity.com at $9,913,270, walbusch.de at $5,844,908, and hemden.de at $1,100,718. However, brax.com outperformed meyer-hosen.com with $165,482 in revenue. In terms of conversion rate, brax.com is on par with jeans-direct.de at 2.00-2.50% but lags behind outletcity.com and walbusch.de, both at 3.00-3.50%. While brax.com's AOV is in the mid-range compared to its competitors, it could focus on increasing its revenue and conversion rate to compete more effectively in the market.

#1 walbusch.de

5.8M

Revenue

1.1M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#2 meyer-hosen.com

165.5K

Revenue

32.8K

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

#3 hemden.de

1.1M

Revenue

305.1K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#4 outletcity.com

9.9M

Revenue

2.5M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#5 jeans-direct.de

15.9K

Revenue

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

peek-und-cloppenburg.de

woehrl.de

mac-jeans.com

brax.com vs top market performers

brax.com

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Revenue share by device at brax.com

In January large majority of sales on brax.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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brax.com channels

Identify top traffic channels that drive growth for brax.comand discover how performance of traffic channels has changed over time.

brax.com Google Ads spend

Evaluate brax.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brax.com devices

Review brax.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brax.com top markets

Explore brax.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.