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Jul 2025
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Home/Insights/Retailers/bulletsafe.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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162.7K
Revenue
25.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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Bulletsafe.com is a website that sells body armor and related safety products. They offer a wide range of bulletproof vests and ballistic plates to provide protection to individuals. In addition, they provide accessories like trauma pads and additional rifle plates.

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bulletsafe.com's revenueOVER TIME
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Over the past three months, bulletsafe.com revenue has experienced growth of 29%, compared to the preceding three months.

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bulletsafe.com revenue growth for last six months
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OVERVIEW
In July 2025, bulletsafe.com, an online store in the SPORTS industry, had a revenue of $162,742, conversion rate of 1.00-1.50%, AOV of $475-500, and 25,231 sessions. The highest revenue in the category was $277,013,395 from gunbroker.com, with a conversion rate range of 0.48%-2.42%, AOV range of $112-$642, and 12,741,838 sessions. The median revenue in the industry was $101,851 and median sessions were 39,019. bulletsafe.com's performance metrics indicate strong sales but lower than industry average metrics.
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bulletsafe.com competitors

In July 2025, bulletsafe.com outperformed its competitors in terms of revenue, with $162,742, while safeguardclothing.com had $123,099, safeguardarmor.com had $81,079, acelinkarmor.com had $90,850, safelifedefense.com had $3,110,249, and spartanarmorsystems.com had $281,382. bulletsafe.com also had a higher average order value (AOV) range of $475-500 compared to its competitors, which ranged from $225-250 to $450-475. In terms of transactions and sessions, bulletsafe.com had 330 transactions and 25,231 sessions, performing slightly lower than safelifedefense.com with 11,053 transactions and 677,934 sessions. However, bulletsafe.com had a competitive conversion rate of 1.00-1.50%, similar to most of its competitors, indicating strong customer engagement and purchase intent. Overall, bulletsafe.com stood out for its revenue and AOV compared to its competitors in the bulletproof clothing and armor industry in July 2025.

safeguardclothing.com screenshot
#1 safeguardclothing.com
123.1K
Revenue
35.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardarmor.com screenshot
#2 safeguardarmor.com
81.1K
Revenue
11K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
90.8K
Revenue
82.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
safelifedefense.com screenshot
#4 safelifedefense.com
3.1M
Revenue
677.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
spartanarmorsystems.com screenshot
#5 spartanarmorsystems.com
281.4K
Revenue
87.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bulletsafe.com vs top market performers
bulletsafe.com
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conversion rate vs average order value for bulletsafe.com and its competitors
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Revenue share by device at bulletsafe.com

In July large majority of sales on bulletsafe.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bulletsafe.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletsafe.com channels

Identify top traffic channels that drive growth for bulletsafe.comand discover how performance of traffic channels has changed over time.

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bulletsafe.com Google Ads spend

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bulletsafe.com devices

Review bulletsafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletsafe.com top markets

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bulletsafe.com country & global rank

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