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May 2025
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Home/Insights/Retailers/bulletsafe.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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173K
Revenue
23.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
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Bulletsafe.com is a website that sells body armor and related safety products. They offer a wide range of bulletproof vests and ballistic plates to provide protection to individuals. In addition, they provide accessories like trauma pads and additional rifle plates.

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bulletsafe.com's revenueOVER TIME
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Over the past three months, bulletsafe.com revenue has experienced decline of 19%, compared to the preceding three months.

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bulletsafe.com revenue decline for last six months
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OVERVIEW
bulletsafe.com, an online store in the SPORTS industry, generated $172,963 in revenue for online sales in May 2025, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $500-525. The store had 23,190 sessions during the month. Comparatively, the highest revenue in the category came from gunbroker.com at $308,086,874, with a conversion rate of 2.49% and an AOV of $658. The store with the most sessions was gunbroker.com with 13,843,748, while the median sessions in the industry were 38,858.
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bulletsafe.com competitors

In May 2025, bulletsafe.com lags behind its competitors in terms of revenue, with $172,963 compared to safelifedefense.com's $4,278,942. Despite having a lower revenue, bulletsafe.com has a higher average order value (AOV) of $500-$525 compared to safelifedefense.com's $300-$325. bulletsafe.com also has a lower number of transactions at 333, in contrast to safelifedefense.com's 13,191. However, bulletsafe.com's conversion rate of 1.00-1.50 falls within the range of its competitors, with safeguardarmor.com having the highest conversion rate of 2.00-2.50. In terms of website sessions, bulletsafe.com falls behind with 23,190 sessions compared to safeguardclothing.com's 34,121 and safelifedefense.com's 783,509. Overall, while bulletsafe.com may have room for growth in certain areas, its competitive AOV and conversion rate position it well in the market.

safeguardclothing.com screenshot
#1 safeguardclothing.com
119.2K
Revenue
34.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardarmor.com screenshot
#2 safeguardarmor.com
66.9K
Revenue
8.5K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
76.7K
Revenue
52.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
safelifedefense.com screenshot
#4 safelifedefense.com
4.3M
Revenue
783.5K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
spartanarmorsystems.com screenshot
#5 spartanarmorsystems.com
300.3K
Revenue
87.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bulletsafe.com vs top market performers
bulletsafe.com
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conversion rate vs average order value for bulletsafe.com and its competitors
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Revenue share by device at bulletsafe.com

In May large majority of sales on bulletsafe.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on bulletsafe.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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bulletsafe.com channels

Identify top traffic channels that drive growth for bulletsafe.comand discover how performance of traffic channels has changed over time.

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bulletsafe.com Google Ads spend

Evaluate bulletsafe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletsafe.com devices

Review bulletsafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletsafe.com top markets

Explore bulletsafe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletsafe.com country & global rank

Assess the ranking of bulletsafe.com among other retailers within its primary country and worldwide.

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