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Dec 2025
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Home/Insights/Retailers/bulletsafe.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for bulletsafe.combulletsafe.com

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115.2K
Revenue
Dec 25
17.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$500-600
AOV
Dec 25
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Bulletsafe.com is a website that sells body armor and related safety products. They offer a wide range of bulletproof vests and ballistic plates to provide protection to individuals. In addition, they provide accessories like trauma pads and additional rifle plates.

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bulletsafe.com Annual Revenue and Growth

bulletsafe.com's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulletsafe.com revenue by year

bulletsafe.com's monthly revenueOVER TIME
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Over the past three months, bulletsafe.com revenue has experienced decline of 20%, compared to the preceding three months.

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bulletsafe.com revenue decline for last six months
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OVERVIEW
In December 2025, bulletsafe.com achieved online sales of $115,249, slightly above the industry median of $110,843 in the SPORTS sector. With a conversion rate of 1.00-1.50%, BulletSafe's performance is notably lower than the sector's high of 2.62%. The average order value (AOV) ranged between $525-550, which is below the high of $632. BulletSafe's site attracted 17,317 sessions, far less than the 14,932,027 sessions seen at the leading store, gunbroker.com, and also lower than the median of 41,382 sessions in its category.
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bulletsafe.com competitors

In December 2025, bulletsafe.com reported a revenue of $115,249 with 218 transactions and 17,317 sessions. Their average order value (AOV) ranged from $525-$550, and their conversion rate was between 1.00-1.50%. When comparing bulletsafe.com to its competitors, safelifedefense.com stood out with a revenue of $1,264,180, 4,449 transactions, and 291,373 sessions. They had an AOV of $275-$300 and a conversion rate of 1.50-2.00%. safeguardclothing.com also outperformed bulletsafe.com with a revenue of $187,704, 804 transactions, and 59,523 sessions. Their AOV was $225-$250 and their conversion rate was 1.00-1.50%. bulletsafe.com fell behind in revenue compared to safelifedefense.com and safeguardclothing.com but had a similar conversion rate to both, showcasing room for potential growth in revenue.

safeguardclothing.com screenshot
#1 safeguardclothing.com
187.7K
Revenue
59.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardarmor.com screenshot
#2 safeguardarmor.com
93K
Revenue
10.5K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
77.5K
Revenue
83.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
safelifedefense.com screenshot
#4 safelifedefense.com
1.3M
Revenue
291.4K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
spartanarmorsystems.com screenshot
#5 spartanarmorsystems.com
425.4K
Revenue
113.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bulletsafe.com vs top market performers
bulletsafe.com
top retailers
conversion rate vs average order value for bulletsafe.com and its competitors
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Revenue share by device at bulletsafe.com

In December large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletsafe.com channels

Identify top traffic channels that drive growth for bulletsafe.comand discover how performance of traffic channels has changed over time.

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bulletsafe.com Google Ads spend

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bulletsafe.com devices

Review bulletsafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletsafe.com top markets

Explore bulletsafe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletsafe.com country & global rank

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