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Nov 2025
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Home/Insights/Retailers/bulletsafe.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for bulletsafe.combulletsafe.com

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111.7K
Revenue
Nov 25
15.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Bulletsafe.com is a website that sells body armor and related safety products. They offer a wide range of bulletproof vests and ballistic plates to provide protection to individuals. In addition, they provide accessories like trauma pads and additional rifle plates.

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bulletsafe.com Annual Revenue and Growth

bulletsafe.com's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulletsafe.com revenue by year

bulletsafe.com's monthly revenueOVER TIME
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Over the past three months, bulletsafe.com revenue has experienced decline of 25%, compared to the preceding three months.

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bulletsafe.com revenue decline for last six months
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OVERVIEW
In November 2025, bulletsafe.com generated $111,651 in online sales, exceeding the SPORTS median of $102,020, while maintaining a conversion rate between 1.00-1.50%, below the high benchmark of 2.59%. Their average order value (AOV) ranged from $475 to $500, also below the industry high of $634. With 15,491 sessions, bulletsafe.com experienced significantly fewer visits compared to the top competitor gunbroker.com, which boasted 14,084,614 sessions, and was under the median of 38,956 sessions in the industry. Overall, bulletsafe.com showcases competitive revenue but opportunities remain to improve conversion rates and session numbers.
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bulletsafe.com competitors

In November 2025, when comparing bulletsafe.com to its competitors, it is clear that some competitors are outperforming in certain metrics. For example, safeguardclothing.com has a higher revenue of $270,528 compared to bulletsafe.com's $111,651, as well as more transactions and sessions. safelifedefense.com stands out with significantly higher revenue of $1,296,524, more transactions and sessions, and a higher average order value. On the other hand, bulletsafe.com has a competitive average order value of $475-$500 and a solid conversion rate of 1.00-1.50%, putting it on par with some competitors. While some competitors may excel in certain areas, bulletsafe.com holds its own in terms of average order value and conversion rate.

safeguardclothing.com screenshot
#1 safeguardclothing.com
270.5K
Revenue
83.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
safeguardarmor.com screenshot
#2 safeguardarmor.com
94.2K
Revenue
11.8K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
76.7K
Revenue
61.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
safelifedefense.com screenshot
#4 safelifedefense.com
1.3M
Revenue
303.4K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
spartanarmorsystems.com screenshot
#5 spartanarmorsystems.com
429.6K
Revenue
115.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bulletsafe.com vs top market performers
bulletsafe.com
top retailers
conversion rate vs average order value for bulletsafe.com and its competitors
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Revenue share by device at bulletsafe.com

In November large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletsafe.com channels

Identify top traffic channels that drive growth for bulletsafe.comand discover how performance of traffic channels has changed over time.

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bulletsafe.com Google Ads spend

Evaluate bulletsafe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletsafe.com devices

Review bulletsafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletsafe.com top markets

Explore bulletsafe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletsafe.com country & global rank

Assess the ranking of bulletsafe.com among other retailers within its primary country and worldwide.

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