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Jan 2026
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Home/Insights/Retailers/bulletsafe.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for bulletsafe.combulletsafe.com

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145.4K
Revenue
Jan 26
19.9K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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Bulletsafe.com is a website that sells body armor and related safety products. They offer a wide range of bulletproof vests and ballistic plates to provide protection to individuals. In addition, they provide accessories like trauma pads and additional rifle plates.

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bulletsafe.com Annual Revenue and Growth

bulletsafe.com's annual sales on its online store amounted to $1.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bulletsafe.com revenue by year

bulletsafe.com's monthly revenueOVER TIME
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Over the past three months, bulletsafe.com revenue has experienced decline of 15%, compared to the preceding three months.

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bulletsafe.com revenue decline for last six months
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OVERVIEW
In January 2026, bulletsafe.com, operating in the SPORTS industry, generated online sales of $145,404, surpassing the median revenue of $109,374, with a conversion rate of 1.00-1.50%, below the industry high of 2.57%. Their average order value (AOV) ranged from $500 to $525, which is below the high of $639, while attracting 19,907 sessions, significantly lower than the median of 44,742 in the industry and far behind the leader, gunbroker.com, with over 331 million in revenue and nearly 14.8 million sessions, highlighting the competitive landscape of the market.
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bulletsafe.com competitors

In January 2026, bulletsafe.com generated $145,404 in revenue from 283 transactions and 19,907 sessions with an average order value (AOV) of $500-525 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, safeguardclothing.com outperformed bulletsafe.com with $217,247 in revenue from 944 transactions and 67,161 sessions. safelifedefense.com also surpassed bulletsafe.com significantly with $1,841,509 in revenue from 6,546 transactions and 422,553 sessions. However, bulletsafe.com had a higher AOV compared to most competitors, including safeguardclothing.com, safeguardarmor.com, acelinkarmor.com, and spartanarmorsystems.com. Despite its lower revenue and transaction numbers, bulletsafe.com had a comparable conversion rate to safeguardclothing.com and safelifedefense.com. Overall, while bulletsafe.com may not be the top performer in terms of revenue, it excels in average order value within its competitive market.

safeguardclothing.com screenshot
#1 safeguardclothing.com
217.2K
Revenue
67.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardarmor.com screenshot
#2 safeguardarmor.com
116.4K
Revenue
12.9K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
89.2K
Revenue
61.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
safelifedefense.com screenshot
#4 safelifedefense.com
1.8M
Revenue
422.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
spartanarmorsystems.com screenshot
#5 spartanarmorsystems.com
536.4K
Revenue
133.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bulletsafe.com vs top market performers
bulletsafe.com
top retailers
conversion rate vs average order value for bulletsafe.com and its competitors
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Revenue share by device at bulletsafe.com

In January large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletsafe.com channels

Identify top traffic channels that drive growth for bulletsafe.comand discover how performance of traffic channels has changed over time.

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bulletsafe.com Google Ads spend

Evaluate bulletsafe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletsafe.com devices

Review bulletsafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletsafe.com top markets

Explore bulletsafe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletsafe.com country & global rank

Assess the ranking of bulletsafe.com among other retailers within its primary country and worldwide.

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