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Oct 2025
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Home/Insights/Retailers/bulletsafe.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for bulletsafe.combulletsafe.com

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140.7K
Revenue
Oct 25
22.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Bulletsafe.com is a website that sells body armor and related safety products. They offer a wide range of bulletproof vests and ballistic plates to provide protection to individuals. In addition, they provide accessories like trauma pads and additional rifle plates.

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bulletsafe.com Annual Revenue and Growth

bulletsafe.com's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
bulletsafe.com revenue by year

bulletsafe.com's monthly revenueOVER TIME
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Over the past three months, bulletsafe.com revenue has experienced decline of 25%, compared to the preceding three months.

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bulletsafe.com revenue decline for last six months
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OVERVIEW
In October 2025, bulletsafe.com generated $140,723 in online sales, surpassing the SPORTS median of $103,393, yet falling short of gunbroker.com’s $307,190,709. The site recorded a conversion rate of 1.00-1.50%, below the category's high of 2.58% and above the low of 0.5%. Its average order value (AOV) ranged from $475-500, lower than the high of $652 and above the low of $105. bulletsafe.com had 22,083 sessions, significantly fewer than gunbroker.com’s 13,734,560, and below the median of 38,088 in the SPORTS industry.
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bulletsafe.com competitors

In October 2025, bulletsafe.com generated a revenue of $140,723 with 287 transactions and 22,083 sessions, boasting an average order value (AOV) of $475-$500 and a conversion rate of 1.00-1.50%. Compared to its competitors, bulletsafe.com falls slightly behind safeguardclothing.com in revenue and transactions but surpasses acelinkarmor.com in revenue despite fewer transactions. safelifedefense.com outperforms all competitors with significantly higher revenue, transactions, and sessions, showcasing a strong AOV and conversion rate. On the other hand, spartamarmorsystems.com ranks closer to bulletsafe.com in revenue and AOV but falls short in transactions and sessions. Overall, bulletsafe.com competes well within its industry, balancing revenue, transactions, and AOV, while maintaining a respectable conversion rate.

safeguardclothing.com screenshot
#1 safeguardclothing.com
198.2K
Revenue
60.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardarmor.com screenshot
#2 safeguardarmor.com
122.3K
Revenue
13.8K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
67.2K
Revenue
60.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
safelifedefense.com screenshot
#4 safelifedefense.com
1.8M
Revenue
422.5K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
spartanarmorsystems.com screenshot
#5 spartanarmorsystems.com
396.9K
Revenue
120.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bulletsafe.com vs top market performers
bulletsafe.com
top retailers
conversion rate vs average order value for bulletsafe.com and its competitors
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Revenue share by device at bulletsafe.com

In October large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletsafe.com channels

Identify top traffic channels that drive growth for bulletsafe.comand discover how performance of traffic channels has changed over time.

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bulletsafe.com Google Ads spend

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bulletsafe.com devices

Review bulletsafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletsafe.com top markets

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bulletsafe.com country & global rank

Assess the ranking of bulletsafe.com among other retailers within its primary country and worldwide.

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