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Sep 2025
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Home/Insights/Retailers/bulletsafe.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for bulletsafe.combulletsafe.com

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157.8K
Revenue
Sep 25
24.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Bulletsafe.com is a website that sells body armor and related safety products. They offer a wide range of bulletproof vests and ballistic plates to provide protection to individuals. In addition, they provide accessories like trauma pads and additional rifle plates.

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bulletsafe.com Annual Revenue and Growth

bulletsafe.com's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
bulletsafe.com revenue by year

bulletsafe.com's monthly revenueOVER TIME
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Over the past three months, bulletsafe.com revenue has experienced decline of 13%, compared to the preceding three months.

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bulletsafe.com revenue decline for last six months
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OVERVIEW
In September 2025, bulletsafe.com generated $157,767 in online sales, outperforming the median of $97,179 in the SPORTS industry, yet falling significantly behind the leading store, gunbroker.com, with $284,462,394. Its conversion rate ranged between 1.00-1.50%, below the industry high of 2.52% and above the low of 0.47%. The average order value (AOV) was between $475-500, lower than the high of $635 and well above the low of $104. The site attracted 24,742 sessions, which is considerably fewer than the median of 38,020 and a fraction of gunbroker.com’s 12,770,933 sessions.
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bulletsafe.com competitors

In September 2025, when comparing bulletsafe.com to its competitors, it is evident that BulletSafe lags behind in terms of revenue. While bulletsafe.com generated $157,767 in revenue from 322 transactions and 24,742 sessions with an average order value (AOV) of $475-$500 and a conversion rate of 1.00-1.50, its competitors outperformed in revenue generation. Safelife Defense stood out with a revenue of $1,890,074 from 6,668 transactions and 423,915 sessions, with an AOV of $275-$300 and a conversion rate of 1.50-2.00. Other competitors like Safeguard Clothing, Safeguard Armor, and Spartan Armor Systems also showed stronger performance in revenue, transactions, sessions, and AOV compared to bulletsafe.com, indicating a more successful market presence in the bulletproof vest industry.

safeguardclothing.com screenshot
#1 safeguardclothing.com
197K
Revenue
59.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardarmor.com screenshot
#2 safeguardarmor.com
77.3K
Revenue
9.6K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
acelinkarmor.com screenshot
#3 acelinkarmor.com
66.3K
Revenue
79.8K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
safelifedefense.com screenshot
#4 safelifedefense.com
1.9M
Revenue
423.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
spartanarmorsystems.com screenshot
#5 spartanarmorsystems.com
368.8K
Revenue
115.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
bulletsafe.com vs top market performers
bulletsafe.com
top retailers
conversion rate vs average order value for bulletsafe.com and its competitors
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Revenue share by device at bulletsafe.com

In September large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bulletsafe.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletsafe.com channels

Identify top traffic channels that drive growth for bulletsafe.comand discover how performance of traffic channels has changed over time.

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bulletsafe.com Google Ads spend

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bulletsafe.com devices

Review bulletsafe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletsafe.com top markets

Explore bulletsafe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletsafe.com country & global rank

Assess the ranking of bulletsafe.com among other retailers within its primary country and worldwide.

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