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Oct 2025
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Home/Insights/Retailers/bulletproofeveryone.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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73.2K
Revenue
Oct 25
18.5K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Bulletproofeveryone.com is an online platform that offers a range of security products. The website features body armor made from durable materials designed to offer protection against various threats. They offer a wide selection of armor options for civilians and professionals, focusing on enhancing personal safety and peace of mind.

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bulletproofeveryone.com Annual Revenue and Growth

bulletproofeveryone.com's annual sales on its online store amounted to $2.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulletproofeveryone.com revenue by year

bulletproofeveryone.com's monthly revenueOVER TIME
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Over the past three months, bulletproofeveryone.com revenue has experienced decline of 24%, compared to the preceding three months.

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bulletproofeveryone.com revenue decline for last six months
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OVERVIEW
In October 2025, bulletproofeveryone.com, operating in the SPORTS industry, generated $73,219 in online sales, significantly lower than the median of $103,393, with a conversion rate between 0.50-1.00%, falling short of the industry high of 2.58%. The average order value (AOV) ranged from $475 to $500, below the sector's high of $652, while attracting 18,540 sessions, substantially lower than the median of 38,088. In comparison, the leading competitor, gunbroker.com, achieved an impressive $307,190,709 in revenue and 13,734,560 sessions, highlighting bulletproofeveryone.com's need for improvement in overall performance metrics.
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bulletproofeveryone.com competitors

When comparing bulletproofeveryone.com to its competitors in October 2025, we see that Wonder Hoodie has the highest revenue at $185,442, followed by BulletSafe at $140,723. In terms of transactions, Safeguard Clothing leads with 835, while Wonder Hoodie follows closely with 479. For sessions, Safeguard Clothing also leads with 60,327, and Wonder Hoodie has 25,610. Looking at the average order value (AOV), MC Armor has the highest range at $650-675, while BulletSafe and bulletproofeveryone.com have the same range at $475-500. The conversion rates are quite similar across the board, with Wonder Hoodie having the highest at 1.50-2.00, followed by MC Armor, Innocent Armor, and BulletSafe at 1.00-1.50, and finally, bulletproofeveryone.com at 0.50-1.00.

wonderhoodie.com screenshot
#1 wonderhoodie.com
185.4K
Revenue
25.6K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
mc-armor.com screenshot
#2 mc-armor.com
2.5K
Revenue
368.5
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
innocentarmor.com screenshot
#3 innocentarmor.com
15.7K
Revenue
3.2K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
safeguardclothing.com screenshot
#4 safeguardclothing.com
198.2K
Revenue
60.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bulletsafe.com screenshot
#5 bulletsafe.com
140.7K
Revenue
22.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bulletproofeveryone.com vs top market performers
bulletproofeveryone.com
top retailers
conversion rate vs average order value for bulletproofeveryone.com and its competitors
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Revenue share by device at bulletproofeveryone.com

In October large majority of sales on bulletproofeveryone.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In October large majority of sales on bulletproofeveryone.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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bulletproofeveryone.com channels

Identify top traffic channels that drive growth for bulletproofeveryone.comand discover how performance of traffic channels has changed over time.

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bulletproofeveryone.com Google Ads spend

Evaluate bulletproofeveryone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproofeveryone.com devices

Review bulletproofeveryone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproofeveryone.com top markets

Explore bulletproofeveryone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproofeveryone.com country & global rank

Assess the ranking of bulletproofeveryone.com among other retailers within its primary country and worldwide.

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