Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/bulletproofeveryone.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for bulletproofeveryone.combulletproofeveryone.com

Start benchmarking for free
Sign in with GoogleSign up with Google
34.8K
Revenue
Jul 26
8.9K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
Loading...

Bulletproofeveryone.com is an online platform that offers a range of security products. The website features body armor made from durable materials designed to offer protection against various threats. They offer a wide selection of armor options for civilians and professionals, focusing on enhancing personal safety and peace of mind.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

bulletproofeveryone.com Annual Revenue and Growth

bulletproofeveryone.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
bulletproofeveryone.com revenue by year

bulletproofeveryone.com's monthly revenueOVER TIME
View real-time data

Over the past three months, bulletproofeveryone.com revenue has experienced decline of 23%, compared to the preceding three months.

View real-time data
bulletproofeveryone.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
Compared to a typical hunting and shooting store, bulletproofeveryone.com shows mixed performance metrics for July 2026. The site generated $34,800 in online sales, significantly below the typical $99,500 monthly revenue, while the largest competitor, gunbroker.com, reached an impressive $298 million. Its conversion rate sits at 0.50-1.00%, which is within the typical range of 0.52% to 2.5%. The average order value (AOV) of $500-525 also aligns within the typical AOV range of $113 to $663. Lastly, with 8,899 sessions, bulletproofeveryone.com falls short of the typical hunting and shooting store's 37,900 sessions, contrasting sharply with gunbroker.com's 11.5 million.
Read more

bulletproofeveryone.com competitors

In July 2026, bulletproofeveryone.com trails significantly in overall revenue, ranking third with $34,800 compared to the leading safeguardclothing.com, which generates $214,000—an impressive gap of $179,000. Additionally, bulletproofeveryone.com lags in transactions, with 67 sales compared to safeguardclothing.com's 920, trailing by 853 transactions. It also sees fewer sessions at 8,899, while safeguardclothing.com attracts a staggering 63,900 visitors, trailing by 55,000 sessions. Despite these challenges, bulletproofeveryone.com boasts a higher average order value (AOV) of $500-525 than competitors like innocentarmor.com and safeguardclothing.com, whose AOVs range from $225-250. However, bulletproofeveryone.com has a lower conversion rate of 0.50-1.00%, compared to the more successful conversion rates of 1.00-1.50% seen at mc-armor.com, innocentarmor.com, and bulletsafe.com. Thus, while bulletproofeveryone.com maintains a competitive edge in AOV, it still has substantial room for improvement across revenue, transactions, and traffic.

mc-armor.com screenshot
#1 mc-armor.com
3.4K
Revenue
478
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
innocentarmor.com screenshot
#2 innocentarmor.com
15.5K
Revenue
5.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
safeguardclothing.com screenshot
#3 safeguardclothing.com
214.2K
Revenue
63.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bulletsafe.com screenshot
#4 bulletsafe.com
68.7K
Revenue
12K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
safeguardarmor.com screenshot
#5 safeguardarmor.com
150.5K
Revenue
23.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
bulletproofeveryone.com vs top market performers
bulletproofeveryone.com
top retailers
conversion rate vs average order value for bulletproofeveryone.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at bulletproofeveryone.com

In July large majority of sales on bulletproofeveryone.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In July large majority of sales on bulletproofeveryone.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

Industries bulletproofeveryone.com operates in

bulletproofeveryone.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

bulletproofeveryone.com channels

Identify top traffic channels that drive growth for bulletproofeveryone.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

bulletproofeveryone.com Google Ads spend

Evaluate bulletproofeveryone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

bulletproofeveryone.com devices

Review bulletproofeveryone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

bulletproofeveryone.com top markets

Explore bulletproofeveryone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

bulletproofeveryone.com country & global rank

Assess the ranking of bulletproofeveryone.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard