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Jan 2026
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Home/Insights/Retailers/bulletproofeveryone.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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101.9K
Revenue
Jan 26
26.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Bulletproofeveryone.com is an online platform that offers a range of security products. The website features body armor made from durable materials designed to offer protection against various threats. They offer a wide selection of armor options for civilians and professionals, focusing on enhancing personal safety and peace of mind.

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bulletproofeveryone.com Annual Revenue and Growth

bulletproofeveryone.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bulletproofeveryone.com revenue by year

bulletproofeveryone.com's monthly revenueOVER TIME
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Over the past three months, bulletproofeveryone.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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bulletproofeveryone.com revenue decline for last six months
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OVERVIEW
In January 2026, bulletproofeveryone.com generated $101,890 in online sales, slightly below the SPORTS median of $109,374, with a conversion rate of 0.50-1.00%, hovering around the lower end of the industry spectrum. The site's average order value (AOV) ranged from $450-475, which is below the high of $639 within the sector. With 26,381 sessions, bulletproofeveryone.com also trails behind the median of 44,742, while industry leader gunbroker.com significantly outpaces all metrics, showcasing the competitive landscape in the SPORTS domain.
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bulletproofeveryone.com competitors

In January 2026, bulletproofeveryone.com generated a revenue of $101,890 with 218 transactions and 26,381 sessions, boasting an average order value (AOV) of $450-$475 and a conversion rate of 0.50-1.00%. Compared to its competitors, wonderhoodie.com outperformed in revenue with $119,050 and had a higher conversion rate of 1.50-2.00%, despite fewer sessions at 16,127. innocentarmor.com lagged behind in revenue at $23,843 with 144 transactions and 9,261 sessions, offering a lower AOV of $150-$175. safeguardclothing.com led the pack with a revenue of $217,247, 944 transactions, and 67,161 sessions, with an AOV of $225-$250 and a conversion rate of 1.00-1.50%. bulletsafe.com also performed well with $145,404 revenue, 283 transactions, 19,907 sessions, an AOV of $500-$525, and a conversion rate of 1.00-1.50%.

wonderhoodie.com screenshot
#1 wonderhoodie.com
119.1K
Revenue
16.1K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
innocentarmor.com screenshot
#2 innocentarmor.com
23.8K
Revenue
9.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
safeguardclothing.com screenshot
#3 safeguardclothing.com
217.2K
Revenue
67.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bulletsafe.com screenshot
#4 bulletsafe.com
145.4K
Revenue
19.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
safeguardarmor.com screenshot
#5 safeguardarmor.com
116.4K
Revenue
12.9K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
bulletproofeveryone.com vs top market performers
bulletproofeveryone.com
top retailers
conversion rate vs average order value for bulletproofeveryone.com and its competitors
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Revenue share by device at bulletproofeveryone.com

In January large majority of sales on bulletproofeveryone.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In January large majority of sales on bulletproofeveryone.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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bulletproofeveryone.com channels

Identify top traffic channels that drive growth for bulletproofeveryone.comand discover how performance of traffic channels has changed over time.

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bulletproofeveryone.com Google Ads spend

Evaluate bulletproofeveryone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproofeveryone.com devices

Review bulletproofeveryone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproofeveryone.com top markets

Explore bulletproofeveryone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproofeveryone.com country & global rank

Assess the ranking of bulletproofeveryone.com among other retailers within its primary country and worldwide.

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