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Sep 2025
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Home/Insights/Retailers/bulletproofeveryone.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for bulletproofeveryone.combulletproofeveryone.com

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72.4K
Revenue
Sep 25
19.2K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Bulletproofeveryone.com is an online platform that offers a range of security products. The website features body armor made from durable materials designed to offer protection against various threats. They offer a wide selection of armor options for civilians and professionals, focusing on enhancing personal safety and peace of mind.

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bulletproofeveryone.com Annual Revenue and Growth

bulletproofeveryone.com's annual sales on its online store amounted to $2.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulletproofeveryone.com revenue by year

bulletproofeveryone.com's monthly revenueOVER TIME
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Over the past three months, bulletproofeveryone.com revenue has experienced decline of 23%, compared to the preceding three months.

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bulletproofeveryone.com revenue decline for last six months
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OVERVIEW
In September 2025, bulletproofeveryone.com generated $72,408 in revenue from online sales, below the SPORTS median of $97,179, with a conversion rate of 0.50-1.00%, which falls short of the category's high of 2.52% and is close to the low of 0.47%. The site's average order value (AOV) ranged from $475-500, lower than the category high of $635 and above the low of $104. Additionally, bulletproofeveryone.com recorded 19,158 sessions, significantly less than the median of 38,020 in the industry and dwarfed by gunbroker.com's impressive 12,770,933 sessions.
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bulletproofeveryone.com competitors

In September 2025, bulletproofeveryone.com had a revenue of $72,408 from 150 transactions with 19,158 sessions, an average order value (AOV) between $475-500, and a conversion rate between 0.50-1.00. Compared to its competitors, wonderhoodie.com had a higher revenue of $194,669 from 491 transactions with 28,655 sessions, a slightly lower AOV between $375-400, and a higher conversion rate between 1.50-2.00. On the other hand, mc-armor.com had a revenue of $52,335 from 82 transactions with 6,448 sessions, a higher AOV between $625-650, and a conversion rate between 1.00-1.50. innocentarmor.com had a revenue of $28,139 from 101 transactions with 7,199 sessions, a lower AOV between $275-300, and a conversion rate between 1.00-1.50. safeguardclothing.com had a revenue of $197,041 from 827 transactions with 59,486 sessions, a lower AOV between $225-250, and a conversion rate between 1.00-1.50. bulletsafe.com had a revenue of $157,767 from 322 transactions with 24,742 sessions, the same AOV as bulletproofeveryone.com, and a conversion rate between 1.00-1.50. Overall, bulletproofeveryone.com falls in the middle in terms of revenue and performance metrics compared to its competitors.

wonderhoodie.com screenshot
#1 wonderhoodie.com
194.7K
Revenue
28.7K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
mc-armor.com screenshot
#2 mc-armor.com
52.3K
Revenue
6.4K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
innocentarmor.com screenshot
#3 innocentarmor.com
28.1K
Revenue
7.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
safeguardclothing.com screenshot
#4 safeguardclothing.com
197K
Revenue
59.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bulletsafe.com screenshot
#5 bulletsafe.com
157.8K
Revenue
24.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
bulletproofeveryone.com vs top market performers
bulletproofeveryone.com
top retailers
conversion rate vs average order value for bulletproofeveryone.com and its competitors
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Revenue share by device at bulletproofeveryone.com

In September large majority of sales on bulletproofeveryone.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In September large majority of sales on bulletproofeveryone.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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brands overtime comparison

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bulletproofeveryone.com channels

Identify top traffic channels that drive growth for bulletproofeveryone.comand discover how performance of traffic channels has changed over time.

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bulletproofeveryone.com Google Ads spend

Evaluate bulletproofeveryone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproofeveryone.com devices

Review bulletproofeveryone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproofeveryone.com top markets

Explore bulletproofeveryone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproofeveryone.com country & global rank

Assess the ranking of bulletproofeveryone.com among other retailers within its primary country and worldwide.

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