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Nov 2025
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Home/Insights/Retailers/bluecollarmercantile.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.8K
Revenue
Nov 25
2.4K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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blue collar mercantilie | the workingmans store in winchester, va from western boots to work boots, the latest fashion to rugged workwear, for women, children and men weve got you covered! brands include carhartt, red wing, under armour, levis, wrangler, thorogood, wolverine, carolina and more!

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bluecollarmercantile.com's monthly revenueOVER TIME
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Over the past three months, bluecollarmercantile.com revenue has experienced decline of 36%, compared to the preceding three months.

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bluecollarmercantile.com revenue decline for last six months
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OVERVIEW
In November 2025, bluecollarmercantile.com, a lifestyle/fashion and apparel retailer, generated $2,764 in online sales, significantly below the industry median of $93,064, with sessions totaling 2,389, far fewer than the median of 36,492. The site's conversion rate ranged from 1.00% to 1.50%, which is below the high standard of 3.37%, while the average order value (AOV) stood between $75 and $100, close to the lower threshold of $76. This performance starkly contrasts with industry leader shein.com, which reported revenues of $916,157,774 and an impressive number of sessions.
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bluecollarmercantile.com competitors

In November 2025, bluecollarmercantile.com generated a revenue of $2,764 with 35 transactions and 2,389 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, lee.com outperformed with a revenue of $7,238,758, 56,267 transactions, and 2,169,093 sessions, having an AOV of $125-150 and a conversion rate of 2.50-3.00%. dungarees.com also surpassed bluecollarmercantile.com with $2,516,609 revenue, 19,247 transactions, and 762,301 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. workingperson.com fell short with $70,833 revenue, 432 transactions, and 96,628 sessions, an AOV of $150-175, and a conversion rate of 0.00-0.50%. Dave's New York and carhartt.com also displayed higher revenue, transactions, and sessions compared to bluecollarmercantile.com, indicating potential areas for improvement in order to compete more effectively within the industry.

lee.com screenshot
#1 lee.com
7.2M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
dungarees.com screenshot
#2 dungarees.com
2.5M
Revenue
762.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
70.8K
Revenue
96.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
davesnewyork.com screenshot
#4 davesnewyork.com
23.1K
Revenue
39.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
wrangler.com screenshot
#5 wrangler.com
11.8M
Revenue
4.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bluecollarmercantile.com vs top market performers
bluecollarmercantile.com
top retailers
conversion rate vs average order value for bluecollarmercantile.com and its competitors
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Revenue share by device at bluecollarmercantile.com

In November large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In November large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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bluecollarmercantile.com channels

Identify top traffic channels that drive growth for bluecollarmercantile.comand discover how performance of traffic channels has changed over time.

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bluecollarmercantile.com Google Ads spend

Evaluate bluecollarmercantile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluecollarmercantile.com devices

Review bluecollarmercantile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluecollarmercantile.com top markets

Explore bluecollarmercantile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluecollarmercantile.com country & global rank

Assess the ranking of bluecollarmercantile.com among other retailers within its primary country and worldwide.

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