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Apr 2026
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Home/Insights/Retailers/bluecollarmercantile.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for bluecollarmercantile.combluecollarmercantile.com

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8.2K
Revenue
Apr 26
5.3K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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blue collar mercantilie | the workingmans store in winchester, va from western boots to work boots, the latest fashion to rugged workwear, for women, children and men weve got you covered! brands include carhartt, red wing, under armour, levis, wrangler, thorogood, wolverine, carolina and more!

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bluecollarmercantile.com Annual Revenue and Growth

bluecollarmercantile.com's annual sales on its online store amounted to $57.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$57.1K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bluecollarmercantile.com revenue by year

bluecollarmercantile.com's monthly revenueOVER TIME
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Over the past three months, bluecollarmercantile.com revenue has experienced growth of 12%, compared to the preceding three months.

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bluecollarmercantile.com revenue growth for last six months
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OVERVIEW
In April 2026, bluecollarmercantile.com generated $8,195 in online sales with a conversion rate of 2.00-2.50%, slightly below the industry high of 3.05%. Their average order value (AOV) ranged from $75-100, closely aligning with the industry’s lower benchmark of $76. The website recorded 5,316 sessions, significantly fewer than the median of 35,276 in the lifestyle/fashion_and_apparel sector. In contrast, leading competitor shein.com dominated with a staggering $860,961,522 in revenue and 281,585,790 sessions, highlighting bluecollarmercantile’s challenges in scaling within a competitive market.
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bluecollarmercantile.com competitors

In April 2026, bluecollarmercantile.com generated $8,195 from 108 transactions across 5,316 sessions, achieving an AOV between $75-100 and a conversion rate of 2.00-2.50%. In contrast, lee.com led with $4,834,842 in revenue from 47,600 transactions and 1,955,352 sessions, featuring a higher AOV of $100-125 but a similar conversion rate. dungarees.com earned $1,015,628 with 7,653 transactions and 563,618 sessions, also boasting a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. davesnewyork.com, with $16,696 in revenue from 122 transactions, struggled with an AOV of $125-150 and a low conversion rate of 0.00-0.50%. Lastly, carhartt.com reported significant success with $7,768,821 in revenue, 50,965 transactions, and an AOV of $150-175, albeit with a conversion rate of 1.00-1.50%. Overall, bluecollarmercantile.com remains competitive in conversion rate, despite lower revenue and traffic.

lee.com screenshot
#1 lee.com
4.8M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dungarees.com screenshot
#2 dungarees.com
1M
Revenue
563.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#3 davesnewyork.com
16.7K
Revenue
31.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
carhartt.com screenshot
#4 carhartt.com
7.8M
Revenue
4.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
langstons.com screenshot
#5 langstons.com
150.3K
Revenue
52.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bluecollarmercantile.com vs top market performers
bluecollarmercantile.com
top retailers
conversion rate vs average order value for bluecollarmercantile.com and its competitors
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Revenue share by device at bluecollarmercantile.com

In April large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In April large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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brands overtime comparison

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bluecollarmercantile.com channels

Identify top traffic channels that drive growth for bluecollarmercantile.comand discover how performance of traffic channels has changed over time.

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bluecollarmercantile.com Google Ads spend

Evaluate bluecollarmercantile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluecollarmercantile.com devices

Review bluecollarmercantile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluecollarmercantile.com top markets

Explore bluecollarmercantile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluecollarmercantile.com country & global rank

Assess the ranking of bluecollarmercantile.com among other retailers within its primary country and worldwide.

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