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Dec 2025
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Home/Insights/Retailers/bluecollarmercantile.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for bluecollarmercantile.combluecollarmercantile.com

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6.2K
Revenue
Dec 25
5.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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blue collar mercantilie | the workingmans store in winchester, va from western boots to work boots, the latest fashion to rugged workwear, for women, children and men weve got you covered! brands include carhartt, red wing, under armour, levis, wrangler, thorogood, wolverine, carolina and more!

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bluecollarmercantile.com's monthly revenueOVER TIME
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Over the past three months, bluecollarmercantile.com revenue has experienced growth of 8.9%, compared to the preceding three months.

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bluecollarmercantile.com revenue growth for last six months
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OVERVIEW
In December 2025, bluecollarmercantile.com, operating in the lifestyle/fashion_and_apparel industry, generated $6,170 in online sales, significantly below the median of $92,600, with a conversion rate of 1.50-2.00%, lagging behind the industry high of 3.17%. The Average Order Value (AOV) ranged from $50 to $75, underperforming against a high of $389, while the site attracted 5,619 sessions, far short of the median of 39,789. In contrast, industry leader macys.com achieved impressive sales of $926,839,757, highlighting bluecollarmercantile.com's need for enhanced performance to compete effectively.
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bluecollarmercantile.com competitors

In December 2025, Blue Collar Mercantile (BCM) had a revenue of $6,170 with 91 transactions and 5,619 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, lee.com led the pack with a revenue of $5,304,660 from 40,083 transactions and 1,592,140 sessions, boasting an AOV of $125-150 and a conversion rate of 2.50-3.00%. dungarees.com followed with a revenue of $3,090,932 from 23,872 transactions and 1,124,663 sessions, maintaining an AOV of $125-150 and a conversion rate of 2.00-2.50%. workingperson.com lagged behind with a revenue of $101,874 from 605 transactions and 99,456 sessions, presenting an AOV of $150-175 and a conversion rate of 0.50-1.00%. Lastly, carhartt.com dominated the competition with a revenue of $34,677,310 from 234,375 transactions and 12,668,511 sessions, featuring an AOV of $125-150 and a conversion rate of 1.50-2.00%.

lee.com screenshot
#1 lee.com
5.3M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
dungarees.com screenshot
#2 dungarees.com
3.1M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
101.9K
Revenue
99.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
davesnewyork.com screenshot
#4 davesnewyork.com
55.1K
Revenue
54.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wrangler.com screenshot
#5 wrangler.com
11.2M
Revenue
4.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bluecollarmercantile.com vs top market performers
bluecollarmercantile.com
top retailers
conversion rate vs average order value for bluecollarmercantile.com and its competitors
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Revenue share by device at bluecollarmercantile.com

In December large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In December large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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bluecollarmercantile.com channels

Identify top traffic channels that drive growth for bluecollarmercantile.comand discover how performance of traffic channels has changed over time.

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bluecollarmercantile.com Google Ads spend

Evaluate bluecollarmercantile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluecollarmercantile.com devices

Review bluecollarmercantile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluecollarmercantile.com top markets

Explore bluecollarmercantile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluecollarmercantile.com country & global rank

Assess the ranking of bluecollarmercantile.com among other retailers within its primary country and worldwide.

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