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Sep 2025
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Home/Insights/Retailers/bluecollarmercantile.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.1K
Revenue
Sep 25
3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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blue collar mercantilie | the workingmans store in winchester, va from western boots to work boots, the latest fashion to rugged workwear, for women, children and men weve got you covered! brands include carhartt, red wing, under armour, levis, wrangler, thorogood, wolverine, carolina and more!

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bluecollarmercantile.com's monthly revenueOVER TIME
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Over the past three months, bluecollarmercantile.com revenue has experienced decline of 26%, compared to the preceding three months.

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bluecollarmercantile.com revenue decline for last six months
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OVERVIEW
In September 2025, bluecollarmercantile.com, operating in the lifestyle/fashion_and_apparel sector, generated $3,125 in online sales with a conversion rate between 1.50-2.00%, which is below the industry average of 3.2%. Its average order value (AOV) ranged from $50-75, aligning with the lower end of the market, while total sessions reached 2,957, significantly lower than the median of 34,221. Comparatively, the largest player in the market, shein.com, reported staggering figures, including $819,580,923 in revenue and an overwhelming 297,137,690 sessions, highlighting bluecollarmercantile.com’s need for strategic growth to enhance performance metrics.
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bluecollarmercantile.com competitors

bluecollarmercantile.com has a lower revenue compared to its competitors in September 2025. While bluecollarmercantile.com generated $3,125 in revenue from 45 transactions and 2,957 sessions, lee.com stood out with a revenue of $5,620,646 from 43,599 transactions and 1,591,906 sessions. Despite a similar conversion rate range of 1.50-2.00, lee.com's higher Average Order Value (AOV) of $125-150 contributed to its significant revenue lead. workingperson.com, on the other hand, had a lower revenue of $41,526 from 259 transactions and 54,270 sessions but boasted a higher AOV of $150-175. bluecollarmercantile.com's competitors, such as dungarees.com, Dave's New York, and carhartt.com, also outperformed it in terms of revenue, transactions, sessions, and AOV, indicating room for growth and optimization for bluecollarmercantile.com to stay competitive in the market.

lee.com screenshot
#1 lee.com
5.6M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
dungarees.com screenshot
#2 dungarees.com
1.2M
Revenue
494.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
41.5K
Revenue
54.3K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
davesnewyork.com screenshot
#4 davesnewyork.com
10.2K
Revenue
27.2K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
wrangler.com screenshot
#5 wrangler.com
6.9M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bluecollarmercantile.com vs top market performers
bluecollarmercantile.com
top retailers
conversion rate vs average order value for bluecollarmercantile.com and its competitors
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Revenue share by device at bluecollarmercantile.com

In September large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In September large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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bluecollarmercantile.com channels

Identify top traffic channels that drive growth for bluecollarmercantile.comand discover how performance of traffic channels has changed over time.

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bluecollarmercantile.com Google Ads spend

Evaluate bluecollarmercantile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluecollarmercantile.com devices

Review bluecollarmercantile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluecollarmercantile.com top markets

Explore bluecollarmercantile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluecollarmercantile.com country & global rank

Assess the ranking of bluecollarmercantile.com among other retailers within its primary country and worldwide.

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