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Home/Insights/Retailers/bluecollarmercantile.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for bluecollarmercantile.combluecollarmercantile.com

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5.2K
Revenue
Jul 26
4.4K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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blue collar mercantilie | the workingmans store in winchester, va from western boots to work boots, the latest fashion to rugged workwear, for women, children and men weve got you covered! brands include carhartt, red wing, under armour, levis, wrangler, thorogood, wolverine, carolina and more!

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bluecollarmercantile.com Annual Revenue and Growth

bluecollarmercantile.com's annual sales on its online store amounted to $57.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$57.1K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
bluecollarmercantile.com revenue by year

bluecollarmercantile.com's monthly revenueOVER TIME
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Over the past three months, bluecollarmercantile.com revenue has experienced decline of 35%, compared to the preceding three months.

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bluecollarmercantile.com revenue decline for last six months
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OVERVIEW
In July 2026, bluecollarmercantile.com achieved a conversion rate of 1.50-2.00%, which is within the typical fashion and apparel retailer range of 0.66% to 3.1%. The site generated $5,216 in revenue, significantly below the typical fashion and apparel retailer's monthly revenue of around $71,300. With an average order value (AOV) of $50-75, bluecollarmercantile.com is also below the typical range of $84 to $403. Additionally, the site attracted 4,353 sessions, while the typical fashion and apparel retailer sees around 28,400 sessions monthly. Overall, bluecollarmercantile.com continues to operate below typical benchmarks in the fashion and apparel category.
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bluecollarmercantile.com competitors

In July 2026, bluecollarmercantile.com trails its competitors significantly in revenue, reporting only $5,216 compared to carhartt.com, which leads with $15.8 million, marking a difference of $15,794. bluecollarmercantile.com also ranks last in transactions, with only 70, falling short of carhartt.com by 83,200. In sessions, bluecollarmercantile.com again comes in fifth, attracting just 4,353 sessions, while carhartt.com dominates with 4.5 million sessions, trailing by 4.5 million. In terms of average order value (AOV), bluecollarmercantile.com’s range of $50-75 is lower than competitors like lee.com and carhartt.com, both of which range from $175-200. Interestingly, bluecollarmercantile.com matches dungarees.com with a conversion rate of 1.50-2.00%, but remains lower than lee.com, which boasts a conversion rate of 2.50-3.00%. Overall, bluecollarmercantile.com faces substantial challenges in capturing market share against these larger, more established competitors.

lee.com screenshot
#1 lee.com
9.7M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
dungarees.com screenshot
#2 dungarees.com
861.8K
Revenue
367.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#3 davesnewyork.com
11.7K
Revenue
37.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
carhartt.com screenshot
#4 carhartt.com
15.8M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
langstons.com screenshot
#5 langstons.com
103.5K
Revenue
34.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bluecollarmercantile.com vs top market performers
bluecollarmercantile.com
top retailers
conversion rate vs average order value for bluecollarmercantile.com and its competitors
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Revenue share by device at bluecollarmercantile.com

In July large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In July large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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bluecollarmercantile.com channels

Identify top traffic channels that drive growth for bluecollarmercantile.comand discover how performance of traffic channels has changed over time.

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bluecollarmercantile.com Google Ads spend

Evaluate bluecollarmercantile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluecollarmercantile.com devices

Review bluecollarmercantile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluecollarmercantile.com top markets

Explore bluecollarmercantile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluecollarmercantile.com country & global rank

Assess the ranking of bluecollarmercantile.com among other retailers within its primary country and worldwide.

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