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Jan 2026
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Home/Insights/Retailers/bluecollarmercantile.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for bluecollarmercantile.combluecollarmercantile.com

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8.4K
Revenue
Jan 26
6.4K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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blue collar mercantilie | the workingmans store in winchester, va from western boots to work boots, the latest fashion to rugged workwear, for women, children and men weve got you covered! brands include carhartt, red wing, under armour, levis, wrangler, thorogood, wolverine, carolina and more!

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bluecollarmercantile.com Annual Revenue and Growth

bluecollarmercantile.com's annual sales on its online store amounted to $57.1K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$57.1K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bluecollarmercantile.com revenue by year

bluecollarmercantile.com's monthly revenueOVER TIME
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Over the past three months, bluecollarmercantile.com revenue has experienced growth of 100%, compared to the preceding three months.

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bluecollarmercantile.com revenue growth for last six months
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OVERVIEW
In January 2026, bluecollarmercantile.com generated $8,378 in online sales with a conversion rate of 1.50-2.00%, significantly lower than the lifestyle/fashion_and_apparel median of $91,806 and the high conversion benchmark of 3.1%. The Average Order Value (AOV) ranged from $50 to $75, well below the high AOV of $390. The site attracted 6,435 sessions, compared to the industry median of 38,909 and a top competitor, shein.com, which had 279,580,739 sessions and revenue of $809,875,018, indicating that bluecollarmercantile.com has substantial growth opportunities within this competitive landscape.
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bluecollarmercantile.com competitors

In January 2026, bluecollarmercantile.com had a revenue of $8,378 with 112 transactions and 6,435 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, lee.com generated $5,284,857 in revenue with 39,120 transactions and 1,583,228 sessions, boasting a higher AOV of $125-150 and a slightly higher conversion rate of 2.00-2.50%. dungarees.com had a revenue of $2,360,268 with 18,017 transactions and 987,488 sessions, similar AOV of $125-150 but a conversion rate matching bluecollarmercantile.com. workingperson.com had significantly lower revenue at $101,584 with 613 transactions and 77,134 sessions, but a higher AOV of $150-175, though their conversion rate was lower at 0.50-1.00%. Dave'snewyork.com and carhartt.com fell somewhere in between with revenue figures of $50,910 and $17,300,744 respectively, along with varying transaction numbers, session counts, AOVs, and conversion rates. Overall, bluecollarmercantile.com sits within the range of its competitors but could focus on improving conversion rates to be more competitive.

lee.com screenshot
#1 lee.com
5.3M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
dungarees.com screenshot
#2 dungarees.com
2.4M
Revenue
987.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
101.6K
Revenue
77.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
davesnewyork.com screenshot
#4 davesnewyork.com
50.9K
Revenue
61.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wrangler.com screenshot
#5 wrangler.com
8.5M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bluecollarmercantile.com vs top market performers
bluecollarmercantile.com
top retailers
conversion rate vs average order value for bluecollarmercantile.com and its competitors
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Revenue share by device at bluecollarmercantile.com

In January large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In January large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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brands overtime comparison

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bluecollarmercantile.com channels

Identify top traffic channels that drive growth for bluecollarmercantile.comand discover how performance of traffic channels has changed over time.

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bluecollarmercantile.com Google Ads spend

Evaluate bluecollarmercantile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluecollarmercantile.com devices

Review bluecollarmercantile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluecollarmercantile.com top markets

Explore bluecollarmercantile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluecollarmercantile.com country & global rank

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