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Oct 2025
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Home/Insights/Retailers/bluecollarmercantile.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.8K
Revenue
Oct 25
2.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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blue collar mercantilie | the workingmans store in winchester, va from western boots to work boots, the latest fashion to rugged workwear, for women, children and men weve got you covered! brands include carhartt, red wing, under armour, levis, wrangler, thorogood, wolverine, carolina and more!

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bluecollarmercantile.com's monthly revenueOVER TIME
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Over the past three months, bluecollarmercantile.com revenue has experienced decline of 41%, compared to the preceding three months.

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bluecollarmercantile.com revenue decline for last six months
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OVERVIEW
In October 2025, bluecollarmercantile.com generated $2,753 in online sales, significantly below the lifestyle/fashion and apparel median of $80,524, with sessions totaling 2,069 compared to the median of 33,163; its conversion rate ranged from 1.50-2.00%, lower than the industry high of 3.36%, and its average order value (AOV) stood between $50-75, notably below the high of $378, illustrating challenges in scaling against leaders like shein.com, which boasted revenue of $977,396,912 and 321,650,758 sessions.
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bluecollarmercantile.com competitors

bluecollarmercantile.com lags behind its competitors in terms of revenue, transactions, and sessions in October 2025. lee.com leads the pack with a revenue of $7,390,901, 58,597 transactions, and 2,256,609 sessions. dungarees.com and carhartt.com also outperform bluecollarmercantile.com in terms of revenue and sessions. However, bluecollarmercantile.com does have a higher average order value (AOV) compared to workingperson.com, davesnewyork.com, and carhartt.com. While bluecollarmercantile.com's conversion rate falls within the middle range compared to its competitors, it still faces tough competition in terms of overall performance metrics. It may need to focus on increasing its revenue, transactions, and sessions to compete more effectively in the market.

lee.com screenshot
#1 lee.com
7.4M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
dungarees.com screenshot
#2 dungarees.com
1.8M
Revenue
675.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
56.8K
Revenue
61.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
davesnewyork.com screenshot
#4 davesnewyork.com
19.2K
Revenue
35.3K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
wrangler.com screenshot
#5 wrangler.com
9M
Revenue
3.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bluecollarmercantile.com vs top market performers
bluecollarmercantile.com
top retailers
conversion rate vs average order value for bluecollarmercantile.com and its competitors
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Revenue share by device at bluecollarmercantile.com

In October large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In October large majority of sales on bluecollarmercantile.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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bluecollarmercantile.com channels

Identify top traffic channels that drive growth for bluecollarmercantile.comand discover how performance of traffic channels has changed over time.

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bluecollarmercantile.com Google Ads spend

Evaluate bluecollarmercantile.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluecollarmercantile.com devices

Review bluecollarmercantile.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluecollarmercantile.com top markets

Explore bluecollarmercantile.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluecollarmercantile.com country & global rank

Assess the ranking of bluecollarmercantile.com among other retailers within its primary country and worldwide.

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