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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

appliancesdirect.co.uk

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6.8M

Revenue

2.3M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk's revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced growth of 12%, compared to the preceding three months.

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appliancesdirect.co.uk revenue growth for last six months

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OVERVIEW

In July 2025, appliancesdirect.co.uk, an e-commerce store, generated $6,754,928 in online sales revenue with a conversion rate of 1.00-1.50% and an Average Order Value (AOV) of $225-250. This places them in the middle range compared to other e-commerce stores in the same category. With 2,305,894 sessions, appliancesdirect.co.uk falls below the median session count of 40,404 for e-commerce sites, but significantly below the top performer with 28,051,919 sessions from boots.com. These metrics provide insight into the performance and competitiveness of appliancesdirect.co.uk within the e-commerce industry.

appliancesdirect.co.uk competitors

In July 2025, appliancesdirect.co.uk generated a revenue of £6,754,928 from 27,910 transactions with 2,305,894 sessions. The average order value (AOV) ranged between £225-250, and the conversion rate was between 1.00-1.50%. When compared to its competitors, appliancecity.co.uk had a revenue of £1,767,378 from 2,320 transactions and 310,235 sessions, with a higher AOV of £750-775 but a similar conversion rate. currys.co.uk was the top performer with a revenue of £193,889,635 from 625,282 transactions and 21,464,358 sessions, with an AOV of £300-325 and a conversion rate of 2.50-3.00%. richersounds.com, lg.com, and rdo.co.uk also had varying performance metrics, with richersounds.com and lg.com having higher revenue and sessions but similar conversion rates to appliancesdirect.co.uk. rdo.co.uk stood out with a significantly higher AOV of £1100-1125.

#1 appliancecity.co.uk

1.8M

Revenue

310.2K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#2 currys.co.uk

193.9M

Revenue

21.5M

Sessions

2.5-3.0%

Conv. rate

$300-325

AOV

#3 samsung.com

3.1B

Revenue

891M

Sessions

0.0-0.5%

Conv. rate

$700-800

AOV

#4 richersounds.com

14.3M

Revenue

1.2M

Sessions

1.5-2.0%

Conv. rate

$500-600

AOV

#5 lg.com

200.1M

Revenue

31.2M

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

victorianplumbing.co.uk

richersounds.com

appliancesdirect.co.uk

plumbworld.co.uk

laptopsdirect.co.uk

appliancecity.co.uk

appliancesdirect.co.uk vs top market performers

appliancesdirect.co.uk

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Revenue share by device at appliancesdirect.co.uk

In July large majority of sales on appliancesdirect.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.