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Oct 2025
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Home/Insights/Retailers/appliancesdirect.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.8M
Revenue
Oct 25
1.9M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk Annual Revenue and Growth

appliancesdirect.co.uk's annual sales on its online store amounted to $79.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$79.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
appliancesdirect.co.uk revenue by year

appliancesdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced growth of 2.5%, compared to the preceding three months.

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appliancesdirect.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, appliancesdirect.co.uk generated $6,807,143 in online sales, significantly outperforming the e-commerce sector median of $93,795, yet falling short of market leader michaels.com, which achieved $105,162,923. With a conversion rate between 1.00-1.50%, it is below the industry high of 3.89% and above the low of 0.74%. The average order value (AOV) ranges from $250-275, below the high of $350 but above the low of $56. The site attracted 1,891,792 sessions, well above the median of 39,049 but far from the highest of 32,351,606 held by michaels.com.
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appliancesdirect.co.uk competitors

In October 2025, appliancesdirect.co.uk generated a revenue of £6,807,143 from 27,071 transactions with 1,891,792 sessions, boasting an average order value (AOV) of £250-275 and a conversion rate of 1.00-1.50%. In comparison, appliancecity.co.uk had a revenue of £2,520,806 from 3,370 transactions and 279,720 sessions, with a higher AOV of £725-750 but a similar conversion rate. currys.co.uk outperformed all with a massive revenue of £363,882,201 from 1,125,052 transactions and 22,683,055 sessions, with an AOV of £300-325 and a high conversion rate of 4.50-5.00%. lg.com and rdo.co.uk had revenues of £178,967,937 and £786,135 respectively, with varying transaction numbers, session counts, AOVs, and conversion rates. Overall, appliancesdirect.co.uk held its own in terms of revenue and conversion rate compared to its competitors in the market.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
2.5M
Revenue
279.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
currys.co.uk screenshot
#2 currys.co.uk
363.9M
Revenue
22.7M
Sessions
4.5-5.0%
Conv. rate
$300-325
AOV
samsung.com screenshot
#3 samsung.com
2.4B
Revenue
842.1M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
lg.com screenshot
#4 lg.com
179M
Revenue
29.8M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#5 rdo.co.uk
786.1K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
appliancesdirect.co.uk vs top market performers
appliancesdirect.co.uk
top retailers
conversion rate vs average order value for appliancesdirect.co.uk and its competitors
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Revenue share by device at appliancesdirect.co.uk

In October large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

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appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancesdirect.co.uk country & global rank

Assess the ranking of appliancesdirect.co.uk among other retailers within its primary country and worldwide.

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