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Dec 2025
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Home/Insights/Retailers/appliancesdirect.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for appliancesdirect.co.ukappliancesdirect.co.uk

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6.9M
Revenue
Dec 25
2.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk Annual Revenue and Growth

appliancesdirect.co.uk's annual sales on its online store amounted to $79.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$79.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
appliancesdirect.co.uk revenue by year

appliancesdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced growth of 25%, compared to the preceding three months.

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appliancesdirect.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, appliancesdirect.co.uk generated $6,890,831 in online sales, significantly surpassing the e-commerce and shopping median of $110,409, yet trailing behind industry leader qvc.com at $151,023,785; the site's conversion rate ranged from 1.00-1.50%, below the high of 3.94%, while its average order value (AOV) between $250-275 remained below the high of $338; with 2,051,689 sessions, appliancesdirect.co.uk is positioned far below boots.com, which had 49,388,130 sessions, highlighting varied performance across this competitive sector.
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appliancesdirect.co.uk competitors

In December 2025, appliancesdirect.co.uk had a revenue of $6,890,831 from 26,794 transactions and 2,051,689 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 1.00% to 1.50%. Comparing this data to its competitors, appliancecity.co.uk generated $2,689,402 in revenue from 3,292 transactions and 331,724 sessions, with an AOV of $800 to $825 and a conversion rate of 0.50% to 1.00%. currys.co.uk outperformed all with a revenue of $490,634,564 from 1,451,888 transactions and 34,506,911 sessions, boasting an AOV of $325 to $350 and a high conversion rate of 4.00% to 4.50%. While appliancesdirect.co.uk falls behind in revenue compared to some competitors, its conversion rate is competitive, indicating a strong potential for growth in the future.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
2.7M
Revenue
331.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
currys.co.uk screenshot
#2 currys.co.uk
490.6M
Revenue
34.5M
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
samsung.com screenshot
#3 samsung.com
2.6B
Revenue
769.9M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
richersounds.com screenshot
#4 richersounds.com
25.1M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
lg.com screenshot
#5 lg.com
284.7M
Revenue
33.7M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
appliancesdirect.co.uk vs top market performers
appliancesdirect.co.uk
top retailers
conversion rate vs average order value for appliancesdirect.co.uk and its competitors
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Revenue share by device at appliancesdirect.co.uk

In December large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

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appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancesdirect.co.uk country & global rank

Assess the ranking of appliancesdirect.co.uk among other retailers within its primary country and worldwide.

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