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Mar 2025

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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

appliancesdirect.co.uk

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5.1M

Revenue

1.8M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk's revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced decline of 24%, compared to the preceding three months.

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appliancesdirect.co.uk revenue decline for last six months

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OVERVIEW

In March 2025, appliancesdirect.co.uk, an e-commerce store, recorded $5,087,871 in online sales revenue, with a conversion rate of 1.00-1.50% and an AOV of $225-250. This places it below the industry median of $97,588 for revenue and $57 for AOV, but within a competitive range. Despite having 1,825,753 sessions, it falls short of the top performer in the category, boots.com, which boasts 31,572,172 sessions. However, appliancesdirect.co.uk maintains a solid performance within the E COMMERCE AND SHOPPING sector, showing room for growth and optimization in the future.

appliancesdirect.co.uk competitors

In comparing appliancesdirect.co.uk to its competitors in the appliance industry, it is clear that appliancesdirect.co.uk falls behind in terms of revenue, with a revenue of 5,087,871 compared to the top performer, lg.com, with a revenue of 169,066,195. In terms of transactions, appliancesdirect.co.uk also lags behind with 21,586 transactions, while currys.co.uk leads with 645,250 transactions. However, appliancesdirect.co.uk has a higher conversion rate range of 1.00-1.50 compared to most competitors, indicating better effectiveness in turning sessions into transactions. The average order value (AOV) for appliancesdirect.co.uk falls within the mid-range compared to its competitors, with an AOV of 225-250. Overall, while appliancesdirect.co.uk may not be the top performer in terms of revenue and transactions, its strong conversion rate suggests efficient sales practices.

#1 appliancecity.co.uk

2.2M

Revenue

301.2K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#2 currys.co.uk

201M

Revenue

18.9M

Sessions

3.0-3.5%

Conv. rate

$300-325

AOV

#3 samsung.com

Revenue

777.2M

Sessions

0.5-1.0%

Conv. rate

$600-700

AOV

#4 richersounds.com

16.2M

Revenue

1.2M

Sessions

2.0-2.5%

Conv. rate

$600-700

AOV

#5 lg.com

169.1M

Revenue

26.6M

Sessions

0.5-1.0%

Conv. rate

$800-900

AOV

CLOSEST COMPETITORSby revenue

applianceworldonline.com

rdo.co.uk

airconcentre.co.uk

caple.co.uk

TOP MARKET PERFORMERSby revenue

victorianplumbing.co.uk

richersounds.com

appliancesdirect.co.uk

laptopsdirect.co.uk

plumbworld.co.uk

appliancecity.co.uk

appliancesdirect.co.uk vs top market performers

appliancesdirect.co.uk

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Revenue share by device at appliancesdirect.co.uk

In March large majority of sales on appliancesdirect.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.