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Home/Insights/Retailers/appliancesdirect.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for appliancesdirect.co.ukappliancesdirect.co.uk

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8.6M
Revenue
Nov 25
2.3M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk Annual Revenue and Growth

appliancesdirect.co.uk's annual sales on its online store amounted to $79.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$79.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
appliancesdirect.co.uk revenue by year

appliancesdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced growth of 12%, compared to the preceding three months.

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appliancesdirect.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, appliancesdirect.co.uk generated $8,636,981 in online sales, significantly exceeding the e-commerce median of $101,517, yet falling short of the leading store, qvc.com, at $175,248,381. Its conversion rate ranged from 1.50-2.00%, below the e-commerce high of 4.05%, while its average order value (AOV) was between $225-250, also below the high of $337. With 2,301,962 sessions, appliancesdirect.co.uk performed well against the median of 41,915 sessions, but far behind boots.com, which had 43,745,699 sessions, indicating room for growth in traffic and engagement.
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appliancesdirect.co.uk competitors

In November 2025, appliancesdirect.co.uk reported a revenue of $8,636,981 with 36,271 transactions and 2,301,962 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 1.50-2.00%. In comparison, appliancecity.co.uk had a revenue of $3,584,255, currys.co.uk had a revenue of $580,889,261, richersounds.com had a revenue of $31,265,123, lg.com had a revenue of $266,339,378, and rdo.co.uk had a revenue of $741,238. currys.co.uk led the pack in revenue with the highest number of transactions (1,758,187) and sessions (34,803,638), but appliancecity.co.uk had a higher AOV of $750-775. While appliancesdirect.co.uk had a competitive conversion rate, it fell in the mid-range when compared to its competitors in terms of revenue.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
3.6M
Revenue
351.4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
currys.co.uk screenshot
#2 currys.co.uk
580.9M
Revenue
34.8M
Sessions
5.0-5.5%
Conv. rate
$325-350
AOV
samsung.com screenshot
#3 samsung.com
2.9B
Revenue
816.9M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
richersounds.com screenshot
#4 richersounds.com
31.3M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
lg.com screenshot
#5 lg.com
266.3M
Revenue
36.6M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
appliancesdirect.co.uk vs top market performers
appliancesdirect.co.uk
top retailers
conversion rate vs average order value for appliancesdirect.co.uk and its competitors
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Revenue share by device at appliancesdirect.co.uk

In November large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

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appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancesdirect.co.uk country & global rank

Assess the ranking of appliancesdirect.co.uk among other retailers within its primary country and worldwide.

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