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Home/Insights/Retailers/appliancesdirect.co.uk
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for appliancesdirect.co.ukappliancesdirect.co.uk

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6.2M
Revenue
1.7M
Sessions
1.0-1.5%
Conversion rate
$250-275
Average order value
Online only revenue for appliancesdirect.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

appliancesdirect.co.uk’s revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced decline of 4.3%, compared to the preceding three months.

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appliancesdirect.co.uk revenue decline for last six months
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OVERVIEW
In March 2024, appliancesdirect.co.uk in the e-commerce_and_shopping category had a revenue of $6,197,989 with a conversion rate of 1.00-1.50% and an average order value of $250-275. The store had 1,651,233 sessions during this time. Compared to other stores in the same category, the revenue was below the median, the conversion rate was average, and the AOV was within the middle range. However, the number of sessions was higher than the median, indicating a strong level of traffic to the website.
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appliancesdirect.co.uk competitors

In comparison to its competitors, appliancesdirect.co.uk falls behind in terms of revenue with $6,197,989, significantly lower than the top performer, currys.co.uk, which generated $282,226,328. However, appliancesdirect.co.uk boasts a high average order value (AOV) ranging from $250-$275, similar to richersounds.com at $650-$675, while currys.co.uk has a lower AOV of $275-$300. In terms of conversion rate, appliancesdirect.co.uk is on par with richersounds.com and appliancescity.co.uk at 1.00-1.50%, but lags behind currys.co.uk at 6.50-7.00%. While appliancesdirect.co.uk may not be the top revenue generator among its competitors, its focus on high AOV and competitive conversion rates positions it well in the market. lg.com stands out as the top performer with a revenue of $92,411,969, showcasing a strong presence in the industry.

#1 appliancecity.co.uk
2.3M
Revenue
383.9K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
#2 currys.co.uk
282.2M
Revenue
14.3M
Sessions
6.5-7.0%
Conv. rate
$275-300
AOV
#3 richersounds.com
10.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#4 lg.com
92.4M
Revenue
28.9M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
#5 rdo.co.uk
359.5K
Revenue
42.9K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
CLOSEST COMPETITORSby revenue
Favicon for smeguk.comsmeguk.com
Favicon for airconcentre.co.ukairconcentre.co.uk
Favicon for rdo.co.ukrdo.co.uk
Favicon for caple.co.ukcaple.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for currys.co.ukcurrys.co.uk
$282.2M
2
Favicon for lg.comlg.com
3
Favicon for very.co.ukvery.co.uk
4
Favicon for victorianplumbing.co.ukvictorianplumbing.co.uk
5
Favicon for richersounds.comrichersounds.com
6
Favicon for laptopsdirect.co.uklaptopsdirect.co.uk
7
Favicon for appliancesdirect.co.ukappliancesdirect.co.uk
8
Favicon for plumbworld.co.ukplumbworld.co.uk
9
Favicon for appliancecity.co.ukappliancecity.co.uk
10
Favicon for applianceworldonline.comapplianceworldonline.com
appliancesdirect.co.uk vs top market performers
appliancesdirect.co.uk
top retailers
conversion rate vs average order value for appliancesdirect.co.uk and its competitors
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appliancesdirect.co.uk brandsby revenue

1
Logo for boss grill logo ppBoss Grill Logo Pp
2
Logo for bekoBeko
Top retailers:currys.co.ukebay.co.ukeuronics.de
3
Logo for hotpointHotpoint
Top retailers:currys.co.ukwayfair.comlowes.com
4
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Top retailers:amazon.delowes.comcurrys.co.uk
5
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Top retailers:wickes.co.ukcurrys.co.ukjohnlewis.com

appliancesdirect.co.uk categoriesby revenue

1
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
2
Washing Machines
Top retailers:lg.combestbuy.comwhirlpool.com
3
Laundry Combo Units
Top retailers:walmart.comlowes.combestbuy.com
4
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Top retailers:harvestright.combestbuy.comlowes.com
5
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Top retailers:bestbuy.comlowes.combuild.com
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brands overtime comparison

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

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appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancesdirect.co.uk country & global rank

Assess the ranking of appliancesdirect.co.uk among other retailers within its primary country and worldwide.

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