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Jul 2025
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Home/Insights/Retailers/appliancecity.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.8M
Revenue
310.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Appliance City is an online platform, offering a wide range of household appliances. The website sells products such as refrigerators, ovens, washing machines, and dishwashers. Customers can browse and purchase various brands and models from their extensive selection. Appliance City provides delivery and installation services, making it convenient for buyers.

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appliancecity.co.uk's revenueOVER TIME
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Over the past three months, appliancecity.co.uk revenue has experienced decline of 16%, compared to the preceding three months.

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appliancecity.co.uk revenue decline for last six months
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OVERVIEW
In July 2025, appliancecity.co.uk in the HOME AND GARDEN industry had a revenue of $1,767,378, with a median revenue of $124,626. The conversion rate was 0.50-1.00%, compared to a high of 3.28% and a low of 0.62%. The average order value (AOV) was $750-775, with a high of $673 and a low of $93. The website had 310,235 sessions, while the highest was 175,364,207 for homedepot.com, and the median was 36,567 sessions in the HOME AND GARDEN industry.
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appliancecity.co.uk competitors

In July 2025, appliancecity.co.uk, with a revenue of £1,767,378 from 2,320 transactions and 310,235 sessions, boasts an average order value (AOV) of £750-775 and a conversion rate of 0.50-1.00%. When compared to its competitors, appliancecity.co.uk falls behind appliancesdirect.co.uk, which generated £6,754,928 in revenue from 27,910 transactions and 2,305,894 sessions, with an AOV of £225-250 and a conversion rate of 1.00-1.50%. smeguk.com also outperforms appliancecity.co.uk with £1,083,269 in revenue from 2,969 transactions and 194,036 sessions, with an AOV of £350-375 and a conversion rate of 1.50-2.00%. However, appliancecity.co.uk surpasses rdo.co.uk, applianceworldonline.com, and caple.co.uk in revenue, transactions, and sessions, positioning itself as a strong competitor in the appliance market.

rdo.co.uk screenshot
#1 rdo.co.uk
800.3K
Revenue
85.1K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
appliancesdirect.co.uk screenshot
#2 appliancesdirect.co.uk
6.8M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
applianceworldonline.com screenshot
#3 applianceworldonline.com
1.7M
Revenue
124.6K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
smeguk.com screenshot
#4 smeguk.com
1.1M
Revenue
194K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
caple.co.uk screenshot
#5 caple.co.uk
287K
Revenue
39.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
appliancecity.co.uk vs top market performers
appliancecity.co.uk
top retailers
conversion rate vs average order value for appliancecity.co.uk and its competitors
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Revenue share by device at appliancecity.co.uk

In July large majority of sales on appliancecity.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on appliancecity.co.uk, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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appliancecity.co.uk channels

Identify top traffic channels that drive growth for appliancecity.co.ukand discover how performance of traffic channels has changed over time.

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appliancecity.co.uk Google Ads spend

Evaluate appliancecity.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancecity.co.uk devices

Review appliancecity.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancecity.co.uk top markets

Explore appliancecity.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancecity.co.uk country & global rank

Assess the ranking of appliancecity.co.uk among other retailers within its primary country and worldwide.

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