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Oct 2025
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Home/Insights/Retailers/antonymcosmetics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.9K
Revenue
Oct 25
2.7K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Antonymcosmetics.com is an e-commerce platform that offers a range of cosmetic products primarily focused on natural and organic formulations. The website caters to customers interested in cruelty-free makeup, including a variety of options for face, eyes, and lips. The site provides product information, prices, and convenient online purchasing options.

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antonymcosmetics.com Annual Revenue and Growth

antonymcosmetics.com's annual sales on its online store amounted to $296K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$296K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
antonymcosmetics.com revenue by year

antonymcosmetics.com's monthly revenueOVER TIME
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Over the past three months, antonymcosmetics.com revenue has experienced growth of 19%, compared to the preceding three months.

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antonymcosmetics.com revenue growth for last six months
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OVERVIEW
In October 2025, antonymcosmetics.com generated $3,856 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,294, with sessions totaling 2,669 compared to the median of 18,156. The site achieved a conversion rate of 2.50-3.00%, falling short of the category's high of 4.65% but above the low of 1.19%. The average order value (AOV) ranged between $50-75, near the lower end of the sector's range, with highs reaching $202 and lows at $47, reflecting competitive challenges within the market, especially compared to leaders like themancompany.com and sephora.com.
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antonymcosmetics.com competitors

In October 2025, antonymcosmetics.com lagged behind its competitors in terms of revenue, transactions, and sessions. With a revenue of $3,856 and 69 transactions from 2,669 sessions, Antonym Cosmetics had lower metrics compared to its rivals. For instance, hakuhodousa.com generated $39,092 in revenue from 393 transactions and 9,782 sessions, showcasing a much higher performance. Even ebanel.com and byartis.com surpassed Antonym Cosmetics with $13,620 and $16,258 in revenue, respectively. In contrast, greenpeople.co.uk emerged as the top performer in the group, with a staggering revenue of $257,226 from 5,719 transactions and 152,364 sessions. While Antonym Cosmetics maintained a decent conversion rate of 2.50-3.00%, it still has room for improvement to catch up with the revenue and transactions numbers of its competitors.

hakuhodousa.com screenshot
#1 hakuhodousa.com
39.1K
Revenue
9.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
ebanel.com screenshot
#2 ebanel.com
13.6K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
byartis.com screenshot
#3 byartis.com
16.3K
Revenue
5.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
greenpeople.co.uk screenshot
#4 greenpeople.co.uk
257.2K
Revenue
152.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
petitvour.com screenshot
#5 petitvour.com
24.7K
Revenue
6.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
antonymcosmetics.com vs top market performers
antonymcosmetics.com
top retailers
conversion rate vs average order value for antonymcosmetics.com and its competitors
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Revenue share by device at antonymcosmetics.com

In October large majority of sales on antonymcosmetics.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In October large majority of sales on antonymcosmetics.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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antonymcosmetics.com channels

Identify top traffic channels that drive growth for antonymcosmetics.comand discover how performance of traffic channels has changed over time.

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antonymcosmetics.com Google Ads spend

Evaluate antonymcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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antonymcosmetics.com devices

Review antonymcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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antonymcosmetics.com top markets

Explore antonymcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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antonymcosmetics.com country & global rank

Assess the ranking of antonymcosmetics.com among other retailers within its primary country and worldwide.

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