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Nov 2025
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Home/Insights/Retailers/antonymcosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.1K
Revenue
Nov 25
2.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Antonymcosmetics.com is an e-commerce platform that offers a range of cosmetic products primarily focused on natural and organic formulations. The website caters to customers interested in cruelty-free makeup, including a variety of options for face, eyes, and lips. The site provides product information, prices, and convenient online purchasing options.

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antonymcosmetics.com Annual Revenue and Growth

antonymcosmetics.com's annual sales on its online store amounted to $296K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$296K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
antonymcosmetics.com revenue by year

antonymcosmetics.com's monthly revenueOVER TIME
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Over the past three months, antonymcosmetics.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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antonymcosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, antonymcosmetics.com reported online sales revenue of $4,064, significantly below the BEAUTY AND COSMETICS median of $52,547, with sessions totaling 2,561, far from the median of 19,748; the site achieved a conversion rate of 2.50-3.00%, below the category's high of 5.32% but above the low of 1.38%, and an average order value (AOV) ranging from $50-75, closely aligning with the low end of the category's AOV spectrum, where high performers average $204, while the leading competitor, ulta.com, dominates the market with revenues of $145,643,880.
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antonymcosmetics.com competitors

In November 2025, antonymcosmetics.com generated $4,064 in revenue from 73 transactions and 2,561 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 2.50-3.00%. In comparison, hakuhodousa.com outperformed Antonym Cosmetics with $36,201 in revenue from 342 transactions and 8,289 sessions, boasting an AOV of $100-125 and a conversion rate of 4.00-4.50%. Similarly, byartis.com also surpassed Antonym Cosmetics with $20,579 in revenue from 247 transactions and 6,778 sessions, offering an AOV of $75-100 and a conversion rate of 3.50-4.00%. However, Antonym Cosmetics had a higher conversion rate than ebanel.com, which generated $17,376 in revenue from 161 transactions and 10,919 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. Overall, Antonym Cosmetics falls behind its competitors in terms of revenue, transactions, sessions, and AOV, but it shows strength in its conversion rate compared to some competitors.

hakuhodousa.com screenshot
#1 hakuhodousa.com
36.2K
Revenue
8.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
ebanel.com screenshot
#2 ebanel.com
17.4K
Revenue
10.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
byartis.com screenshot
#3 byartis.com
20.6K
Revenue
6.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
greenpeople.co.uk screenshot
#4 greenpeople.co.uk
383.9K
Revenue
168.1K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
petitvour.com screenshot
#5 petitvour.com
24.2K
Revenue
5.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
antonymcosmetics.com vs top market performers
antonymcosmetics.com
top retailers
conversion rate vs average order value for antonymcosmetics.com and its competitors
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Revenue share by device at antonymcosmetics.com

In November large majority of sales on antonymcosmetics.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on antonymcosmetics.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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antonymcosmetics.com channels

Identify top traffic channels that drive growth for antonymcosmetics.comand discover how performance of traffic channels has changed over time.

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antonymcosmetics.com Google Ads spend

Evaluate antonymcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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antonymcosmetics.com devices

Review antonymcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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antonymcosmetics.com top markets

Explore antonymcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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antonymcosmetics.com country & global rank

Assess the ranking of antonymcosmetics.com among other retailers within its primary country and worldwide.

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