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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for adidas.esadidas.es

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9.7M
Revenue
Jul 26
7.2M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Adidas.es is an official website operated by Adidas, a well-known multinational corporation. The website serves as a platform for customers to explore and purchase a wide range of sports apparel, footwear, and accessories. It provides access to Adidas latest products, collaborations, and releases for individuals interested in various sports and active lifestyle pursuits.

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adidas.es Annual Revenue and Growth

adidas.es's annual sales on its online store amounted to $46.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
adidas.es revenue by year

adidas.es's monthly revenueOVER TIME
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Over the past three months, adidas.es revenue has experienced growth of 98%, compared to the preceding three months.

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adidas.es revenue growth for last six months
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OVERVIEW
In July 2026, adidas.es achieved a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. The site generated $9.7 million in online sales, significantly higher than a typical store in the fashion and apparel category, which sees around $71,300 monthly. Traffic was robust, with 7.2 million sessions compared to approximately 28,400 for a typical store in the fashion and apparel category. While adidas.es's AOV is within the typical range of $84 to $403, its conversion rate also falls within the category's range of 0.66% to 3.1%, indicating a competitive standing in the fashion and apparel category.
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adidas.es competitors

In July 2026, adidas.es trails its competitors most significantly in revenue, generating only $9.7 million compared to stockx.com, which leads with $154.2 million—resulting in a staggering gap of $144.5 million. In terms of transactions, adidas.es ranks fourth with 95,200, falling behind adidas.com, which boasts 966,000 transactions, trailing by 871,000. When it comes to sessions, adidas.es again ranks fourth, attracting 7.2 million visitors, significantly lower than asos.com’s 70.5 million sessions, a gap of 63.3 million. The average order value (AOV) for adidas.es falls within the range of $100-125, which is on the lower end compared to competitors like adidas.com and asos.com, both with an AOV of $125-150. Finally, adidas.es’s conversion rate, between 1.00-1.50%, matches that of asos.com and stockx.com but remains lower than footdistrict.com’s 2.00-2.50%. Overall, adidas.es shows considerable room for improvement against its key competitors.

adidas.com screenshot
#1 adidas.com
128.8M
Revenue
47.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
asos.com screenshot
#2 asos.com
94.9M
Revenue
70.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#3 stockx.com
154.2M
Revenue
32.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
footdistrict.com screenshot
#4 footdistrict.com
2.7M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
adidas.co screenshot
#5 adidas.co
3.6M
Revenue
4.5M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
adidas.es vs top market performers
adidas.es
top retailers
conversion rate vs average order value for adidas.es and its competitors
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Revenue share by device at adidas.es

In July large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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adidas.es channels

Identify top traffic channels that drive growth for adidas.esand discover how performance of traffic channels has changed over time.

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adidas.es Google Ads spend

Evaluate adidas.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.es devices

Review adidas.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.es top markets

Explore adidas.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.es country & global rank

Assess the ranking of adidas.es among other retailers within its primary country and worldwide.

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