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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.8M
Revenue
Oct 25
3.9M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Adidas.es is an official website operated by Adidas, a well-known multinational corporation. The website serves as a platform for customers to explore and purchase a wide range of sports apparel, footwear, and accessories. It provides access to Adidas latest products, collaborations, and releases for individuals interested in various sports and active lifestyle pursuits.

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adidas.es Annual Revenue and Growth

adidas.es's annual sales on its online store amounted to $43.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$43.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.es revenue by year

adidas.es's monthly revenueOVER TIME
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Over the past three months, adidas.es revenue has experienced growth of 9.2%, compared to the preceding three months.

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adidas.es revenue growth for last six months
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OVERVIEW
In October 2025, adidas.es generated $4,773,287 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, yet falling short of market leader shein.com at $977,396,912. With a conversion rate of 1.00-1.50%, adidas.es lags behind the high benchmark of 3.36% but remains above the low end of 0.74%. The average order value (AOV) ranged from $75 to $100, compared to a high of $378 in the industry, while the site recorded 3,919,227 sessions, well above the median of 33,163 but far behind shein.com's 321,650,758 sessions.
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adidas.es competitors

When comparing adidas.es to its competitors in October 2025, it is evident that adidas.es falls behind in terms of revenue, transactions, and sessions. While adidas.es generated €4,773,287 in revenue from 58,852 transactions and 3,919,227 sessions, its competitors like zalando.es, adidas.com, asos.com, and stockx.com outperformed in these areas. For example, zalando.es raked in €18,745,730 in revenue from 197,583 transactions and 9,115,055 sessions, showcasing a significantly higher level of activity. Additionally, asos.com recorded an impressive revenue of €127,814,446 from 903,675 transactions and 54,747,830 sessions, indicating a strong performance in the market. In terms of average order value (AOV) and conversion rate, adidas.es aligns closely with its competitors, maintaining a range of €75-100 AOV and a 1.00-1.50% conversion rate across the board. Despite these similarities, adidas.es has room for growth to catch up with the leading competitors in the e-commerce sector.

zalando.es screenshot
#1 zalando.es
18.7M
Revenue
9.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adidas.com screenshot
#2 adidas.com
46.4M
Revenue
27.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
91.3M
Revenue
24.5M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
footdistrict.com screenshot
#5 footdistrict.com
1.5M
Revenue
825.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
adidas.es vs top market performers
adidas.es
top retailers
conversion rate vs average order value for adidas.es and its competitors
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Revenue share by device at adidas.es

In October large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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adidas.es channels

Identify top traffic channels that drive growth for adidas.esand discover how performance of traffic channels has changed over time.

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adidas.es Google Ads spend

Evaluate adidas.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.es devices

Review adidas.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.es top markets

Explore adidas.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.es country & global rank

Assess the ranking of adidas.es among other retailers within its primary country and worldwide.

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