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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for adidas.esadidas.es

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2.7M
Revenue
May 26
3.9M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Adidas.es is an official website operated by Adidas, a well-known multinational corporation. The website serves as a platform for customers to explore and purchase a wide range of sports apparel, footwear, and accessories. It provides access to Adidas latest products, collaborations, and releases for individuals interested in various sports and active lifestyle pursuits.

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adidas.es Annual Revenue and Growth

adidas.es's annual sales on its online store amounted to $46.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
adidas.es revenue by year

adidas.es's monthly revenueOVER TIME
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Over the past three months, adidas.es revenue has experienced decline of 31%, compared to the preceding three months.

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adidas.es revenue decline for last six months
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OVERVIEW
In May 2026, adidas.es achieved online sales revenue of $2,715,967, significantly higher than the FASHION AND APPAREL median of $74,720, though still far from shein.com's leading $869,380,784; with a conversion rate of 0.50-1.00%, it falls short of the industry high of 3.18%, while its average order value (AOV) of $75-100 is just above the low of $80 but well below the high of $405; the site garnered 3,871,623 sessions, vastly outpacing the median of 29,212, but still lagging behind shein.com's impressive 309,473,559 sessions.
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adidas.es competitors

In May 2026, adidas.es reported revenue of $2,715,967 from 34,295 transactions and 3,871,623 sessions, yielding an Average Order Value (AOV) between $75 and $100 with a conversion rate of 0.50-1.00%. In comparison, adidas.com significantly outperformed with revenue of $74,066,568 from 727,567 transactions over 34,238,143 sessions, achieving a higher AOV of $100-125 and a conversion rate of 2.00-2.50%. Similarly, asos.com generated $91,596,950, demonstrating even stronger metrics with an AOV of $125-150 and a conversion rate of 1.00-1.50%. stockx.com excelled with $156,205,355 in revenue, boasting a high AOV of $350-375 and a conversion rate of 1.00-1.50%. Even footdistrict.com surpassed adidas.es, earning $2,972,325 from 23,110 transactions with a conversion rate of 2.00-2.50%. Overall, adidas.es trails behind its major competitors in revenue and efficiency metrics.

adidas.com screenshot
#1 adidas.com
74.1M
Revenue
34.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#2 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#3 stockx.com
156.2M
Revenue
33.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
footdistrict.com screenshot
#4 footdistrict.com
3M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
adidas.co screenshot
#5 adidas.co
2.1M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
adidas.es vs top market performers
adidas.es
top retailers
conversion rate vs average order value for adidas.es and its competitors
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Revenue share by device at adidas.es

In May large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In May large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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adidas.es channels

Identify top traffic channels that drive growth for adidas.esand discover how performance of traffic channels has changed over time.

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adidas.es Google Ads spend

Evaluate adidas.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.es devices

Review adidas.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.es top markets

Explore adidas.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.es country & global rank

Assess the ranking of adidas.es among other retailers within its primary country and worldwide.

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