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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.9M
Revenue
Sep 25
3M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Adidas.es is an official website operated by Adidas, a well-known multinational corporation. The website serves as a platform for customers to explore and purchase a wide range of sports apparel, footwear, and accessories. It provides access to Adidas latest products, collaborations, and releases for individuals interested in various sports and active lifestyle pursuits.

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adidas.es Annual Revenue and Growth

adidas.es's annual sales on its online store amounted to $43.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$43.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.es revenue by year

adidas.es's monthly revenueOVER TIME
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Over the past three months, adidas.es revenue has experienced growth of 31%, compared to the preceding three months.

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adidas.es revenue growth for last six months
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OVERVIEW
In September 2025, adidas.es generated $3,947,842 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, though still far behind industry leader shein.com’s $819,580,923. The site's conversion rate of 1.50-2.00% remains competitive but below the high benchmark of 3.2%. Its average order value (AOV) ranges from $75-100, just above the lower threshold of $73 but well below the high AOV of $382. With 2,953,881 sessions, adidas.es experiences robust traffic, yet it is overshadowed by shein.com’s impressive 297,137,690 sessions, indicating significant room for growth in audience engagement.
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adidas.es competitors

In September 2025, adidas.es falls behind its competitors in terms of revenue, transactions, and sessions. While adidas.es generated $3,947,842 in revenue from 49,425 transactions and 2,953,881 sessions with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%, its competitors outperformed it. For example, zalando.es recorded $16,358,373 in revenue from 243,486 transactions and 8,475,250 sessions with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Similarly, adidas.com, asos.com, and stockx.com also surpassed adidas.es in revenue, transactions, and sessions. Despite its lagging performance in these metrics, adidas.es shares a similar AOV range and conversion rate with its competitors, indicating potential for growth if it can increase its reach and engagement.

zalando.es screenshot
#1 zalando.es
16.4M
Revenue
8.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
adidas.com screenshot
#2 adidas.com
44.2M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#3 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
stockx.com screenshot
#4 stockx.com
85.7M
Revenue
24.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
footdistrict.com screenshot
#5 footdistrict.com
1.3M
Revenue
757.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
adidas.es vs top market performers
adidas.es
top retailers
conversion rate vs average order value for adidas.es and its competitors
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Revenue share by device at adidas.es

In September large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on adidas.es, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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adidas.es channels

Identify top traffic channels that drive growth for adidas.esand discover how performance of traffic channels has changed over time.

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adidas.es Google Ads spend

Evaluate adidas.es's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.es devices

Review adidas.es's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.es top markets

Explore adidas.es's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.es country & global rank

Assess the ranking of adidas.es among other retailers within its primary country and worldwide.

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