Home/Insights/Industries/Sports & Outdoor/Outdoor Sports Equipment and ApparelIndustry Intelligence — Sports & Outdoor — Apr 2026

Outdoor Sports Equipment and Apparel

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Outdoor recreation gear and apparel for camping, hiking, skiing, climbing, backpacking, water sports, and various backcountry adventure activities.

228M

Revenue
Apr 26

68M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

90+

Retailers
Tracked

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Outdoor Sports Equipment and Apparel Annual Revenue and Growth

Outdoor Sports Equipment and Apparel's aggregate online sales across tracked retailers amounted to $3.09B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$3.09B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Outdoor Sports Equipment and Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 54% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Outdoor Sports Equipment and Apparel

BY REVENUE

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Outdoor Sports Equipment and Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

73%

Mobile

27%

Outdoor Sports Equipment and Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 90+

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Outdoor Sports Equipment and Apparel traffic channels

Identify the top traffic channels driving growth across Outdoor Sports Equipment and Apparel retailers, and see how channel performance has shifted over time.

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Outdoor Sports Equipment and Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Sports Equipment and Apparel retailers, with performance tracked over time.

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Outdoor Sports Equipment and Apparel top markets

Explore the key markets for Outdoor Sports Equipment and Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Outdoor Sports Equipment and Apparel retailer rankings

See how retailers rank within Outdoor Sports Equipment and Apparel and worldwide by revenue, traffic and growth.

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