GRIPS CUSTOMERS & RESEARCH PARTNERS
Specializes in surfing and water sports equipment including surfboards, wetsuits, fins, and apparel. Carries gear from various brands for surfers and water sports enthusiasts.
6.4M
1.59M
1.0-1.5%
$300-400
30+
Surfing and Water Sports's aggregate online sales across tracked retailers amounted to $73M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Surfing and Water Sports retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Surfing and Water Sports retailers, with performance tracked over time.
