Home/Insights/Industries/Sports & OutdoorIndustry Intelligence — Apr 2026

Sports & Outdoor

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Sports & Outdoor on Grips — e-commerce revenue performance across 6 tracked industries and 150+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

244M

Revenue
Apr 26

71M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$200-300

AOV
Apr 26

150+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sports & Outdoor Annual Revenue and Growth

Sports & Outdoor's aggregate online sales across tracked retailers amounted to $3.27B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$3.27B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Sports & Outdoor monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 52% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sports & Outdoor

BY REVENUE

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Sports & Outdoor traffic channels

Identify the top traffic channels driving growth across Sports & Outdoor retailers, and see how channel performance has shifted over time.

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Sports & Outdoor Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sports & Outdoor retailers, with performance tracked over time.

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Sports & Outdoor top markets

Explore the key markets for Sports & Outdoor — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sports & Outdoor retailer rankings

See how retailers rank within Sports & Outdoor and worldwide by revenue, traffic and growth.

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