Home/Insights/Industries/Sporting Goods/Sport and Outdoor EquipmentIndustry Intelligence — Sporting Goods — Apr 2026

Sport and Outdoor Equipment

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Sporting goods and outdoor equipment for camping, hiking, cycling, fishing, and winter sports. Includes apparel, footwear, protective gear, and recreational equipment for adventure enthusiasts.

562M

Revenue
Apr 26

185M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

100+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Sport and Outdoor Equipment Annual Revenue and Growth

Sport and Outdoor Equipment's aggregate online sales across tracked retailers amounted to $7.3B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$7.3B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Sport and Outdoor Equipment monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 41% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sport and Outdoor Equipment

BY REVENUE

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Sport and Outdoor Equipment revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

65%

Mobile

35%

Sport and Outdoor Equipment performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Sport and Outdoor Equipment traffic channels

Identify the top traffic channels driving growth across Sport and Outdoor Equipment retailers, and see how channel performance has shifted over time.

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Sport and Outdoor Equipment Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sport and Outdoor Equipment retailers, with performance tracked over time.

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Sport and Outdoor Equipment top markets

Explore the key markets for Sport and Outdoor Equipment — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sport and Outdoor Equipment retailer rankings

See how retailers rank within Sport and Outdoor Equipment and worldwide by revenue, traffic and growth.

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