Home/Insights/Industries/Sporting Goods/Airguns and AccessoriesOnline Industry Intelligence — Sporting Goods — Jun 2026

Airguns and Accessories

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Air rifles, pellet guns, and related accessories for hunting and recreational target shooting.

7.3M

Revenue
Jun 26

2.02M

Sessions
Jun 26

1.0-1.5%

Conv. rate
Jun 26

$300-400

AOV
Jun 26

15+

Retailers
Tracked

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Airguns and Accessories Annual Online Revenue and Growth

Airguns and Accessories's aggregate online sales across tracked retailers amounted to $57M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$57M

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Airguns and Accessories monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 50% from Jan to Jun.

Monthly revenue

Indexed values, 0-100

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Top products in Airguns and Accessories

BY REVENUE

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Airguns and Accessories revenue by device

BY REVENUE

Share of industry revenue split across devices.

Mobile

62%

Desktop

38%

Airguns and Accessories performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Airguns and Accessories traffic channels

Identify the top traffic channels driving growth across Airguns and Accessories retailers, and see how channel performance has shifted over time.

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Airguns and Accessories Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Airguns and Accessories retailers, with performance tracked over time.

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Airguns and Accessories top markets

Explore the key markets for Airguns and Accessories — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Airguns and Accessories retailer rankings

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