Home/Insights/Industries/Sporting GoodsIndustry Intelligence — Apr 2026

Sporting Goods

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Sporting Goods on Grips — e-commerce revenue performance across 8 tracked industries and 400+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

1.05B

Revenue
Apr 26

245M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

400+

Retailers
Tracked

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Sporting Goods Annual Revenue and Growth

Sporting Goods's aggregate online sales across tracked retailers amounted to $13B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$13B

Annual growth forecast

2025/2026

0-5%

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eCommerce Revenue

Revenue by year

Sporting Goods monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 28% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sporting Goods

BY REVENUE

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Sporting Goods traffic channels

Identify the top traffic channels driving growth across Sporting Goods retailers, and see how channel performance has shifted over time.

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Sporting Goods Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sporting Goods retailers, with performance tracked over time.

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Sporting Goods top markets

Explore the key markets for Sporting Goods — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sporting Goods retailer rankings

See how retailers rank within Sporting Goods and worldwide by revenue, traffic and growth.

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