Home/Insights/Industries/Sporting GoodsOnline Industry Intelligence — May 2026

Sporting Goods

Start benchmarking for free
Sign in with Google

Sporting Goods on Grips — e-commerce revenue performance across 8 tracked industries and 400+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

1.27B

Revenue
May 26

284M

Sessions
May 26

2.0-2.5%

Conv. rate
May 26

$100-200

AOV
May 26

400+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sporting Goods Annual Online Revenue and Growth

Sporting Goods's aggregate online sales across tracked retailers amounted to $13B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$13B

Annual growth forecast

2025/2026

10-20%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Sporting Goods monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 17% from Dec to May.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Sporting Goods

BY REVENUE

Get access to full product performance analysis

Gain even more insights with the Grips app

Sporting Goods traffic channels

Identify the top traffic channels driving growth across Sporting Goods retailers, and see how channel performance has shifted over time.

Sign in with Google

Sporting Goods Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sporting Goods retailers, with performance tracked over time.

Sign in with Google

Sporting Goods top markets

Explore the key markets for Sporting Goods — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Sporting Goods retailer rankings

See how retailers rank within Sporting Goods and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved