GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms and ammunition combined with outdoor recreational equipment. Hunting gear, fishing supplies, camping equipment, and boating accessories for outdoor activities.
632M
93M
2.5-3.0%
$200-300
150+
Firearms and Outdoor Equipment's aggregate online sales across tracked retailers amounted to $7.3B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 150+
Identify the top traffic channels driving growth across Firearms and Outdoor Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearms and Outdoor Equipment retailers, with performance tracked over time.
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