Grips
May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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6M
Revenue
847.5K
Sessions
1.0-1.5%
Conversion rate
$400-500
Average order value
Online only revenue for pens.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETING AND ADVERTISING

Pens.com is an online platform offering a diverse selection of writing tools and accessories. The website provides a wide range of pens, including ballpoint, gel, and fountain pens from various renowned brands. Additionally, customers can find customizable options, such as personalized pens, gift sets, and other stationery products.

pens.com’s revenueOVER TIME
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Over the past three months, pens.com revenue has experienced decline of 22%, compared to the preceding three months.

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pens.com revenue decline for last six months
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OVERVIEW
pens.com, in the MARKETING AND ADVERTISING industry, generated $5,959,900 in online sales with a conversion rate of 1.00-1.50% and an AOV of $475-500 from 847,507 sessions in May 2024. The median revenue in the industry is $300,561, with the highest online store, 4imprint.com, earning $21,587,197. The highest conversion rate is 3.97% and AOV is $595, while the lowest conversion rate is 1.24% and AOV is $155. The store with the most sessions is 4imprint.com with 1,423,272, compared to the median of 56,493 sessions in the industry.
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pens.com competitors

When comparing pens.com to its competitors in the promotional products industry based on the data from May 2024, pens.com stands out in terms of revenue and sessions. pens.com generated a revenue of $5,959,900 with 12,033 transactions and 847,507 sessions. In contrast, discountmugs.com had a revenue of $4,958,944 with 16,900 transactions and 430,482 sessions. 4imprint.com surpassed all competitors with a revenue of $21,587,197, 36,297 transactions, and 1,423,272 sessions. crestline.com and 4allpromos.com also had respectable revenue figures. However, in terms of conversion rates, pens.com and 4allpromos.com were on par with a 1.00-1.50% conversion rate, while discountmugs.com had the highest conversion rate of 3.50-4.00%. Overall, pens.com's revenue and session numbers indicate strong performance, although conversion rates could potentially be improved to compete more effectively with the highest performers in the industry.

#1 4allpromos.com
3.4M
Revenue
389.6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
#2 discountmugs.com
5M
Revenue
430.5K
Sessions
3.5-4.0%
Conv. rate
$275-300
AOV
#3 4imprint.com
21.6M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
#4 crestline.com
1.1M
Revenue
78.5K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
#5 qualitylogoproducts.com
590.3K
Revenue
114.8K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
pens.com vs top market performers
pens.com
top retailers
conversion rate vs average order value for pens.com and its competitors
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pens.com brandsby revenue

1
Logo for (uev)(uev)
2
Logo for (uwn)(uwn)
3
Logo for golf mateGolf Mate

pens.com categoriesby revenue

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brands overtime comparison

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pens.com channels

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pens.com Google Ads spend

Evaluate pens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pens.com devices

Review pens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pens.com top markets

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pens.com country & global rank

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