Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for pens.compens.com

Start benchmarking for free
Sign in with GoogleSign up with Google
4.4M
Revenue
526.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
Loading...
  • Main country of store: UNITED STATES
  • Website category: MARKETING AND ADVERTISING

Pens.com is an online platform offering a diverse selection of writing tools and accessories. The website provides a wide range of pens, including ballpoint, gel, and fountain pens from various renowned brands. Additionally, customers can find customizable options, such as personalized pens, gift sets, and other stationery products.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

pens.com's revenueOVER TIME
View real-time data

Over the past three months, pens.com revenue has experienced decline of 4.5%, compared to the preceding three months.

View real-time data
pens.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
pens.com, in the MARKETING AND ADVERTISING industry, had a revenue of $4,387,017, conversion rate of 1.50-2.00%, AOV of $475-500, and 526,575 sessions in May 2025. The highest revenue in the category was $25,499,717 from 4imprint.com, with a conversion rate of 4.3%, AOV of $547, and 1,719,736 sessions. The median revenue in the category was $157,259, with a conversion rate of 1.02%, AOV of $135, and 26,432 sessions.
Read more

pens.com competitors

In May 2025, pens.com generated a revenue of $4,387,017 from 9,016 transactions and 526,575 sessions, with an average order value (AOV) ranging between $475-500 and a conversion rate of 1.50-2.00%. Compared to its competitors, pens.com falls behind in revenue when looking at discountmugs.com at $2,954,574 but surpasses in terms of conversion rate. 4imprint.com leads the pack in revenue with $25,499,717 and a higher AOV of $575-600, while crestline.com boasts the highest AOV at $675-700. qualitylogoproducts.com lags behind in revenue at $916,625, but maintains a similar AOV and conversion rate to pens.com. Overall, pens.com remains competitive with its conversion rate, but has room for growth in revenue and AOV when compared to its industry counterparts.

4allpromos.com screenshot
#1 4allpromos.com
4M
Revenue
429.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
discountmugs.com screenshot
#2 discountmugs.com
3M
Revenue
247.4K
Sessions
4.0-4.5%
Conv. rate
$275-300
AOV
4imprint.com screenshot
#3 4imprint.com
25.5M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
crestline.com screenshot
#4 crestline.com
1.5M
Revenue
89.2K
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
qualitylogoproducts.com screenshot
#5 qualitylogoproducts.com
916.6K
Revenue
98.8K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
pens.com vs top market performers
pens.com
top retailers
conversion rate vs average order value for pens.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at pens.com

In May large majority of sales on pens.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

In May large majority of sales on pens.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

pens.com channels

Identify top traffic channels that drive growth for pens.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

pens.com Google Ads spend

Evaluate pens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

pens.com devices

Review pens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

pens.com top markets

Explore pens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

pens.com country & global rank

Assess the ranking of pens.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard