GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearm training systems and tactical accessories including ammunition, targets, body armor, and protective gear for shooters and self-defense training.
1.43M
595K
1.0-1.5%
$100-200
10+
Firearm Accessories and Training's aggregate online sales across tracked retailers amounted to $18M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
57%
Desktop
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Firearm Accessories and Training retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearm Accessories and Training retailers, with performance tracked over time.
