GRIPS CUSTOMERS & RESEARCH PARTNERS
Adult intimate products and accessories including toys, lingerie, bondage gear, BDSM equipment, lubricants, and related wellness and personal care items.
53M
8.4M
2.5-3.0%
$200-300
20+
Adult's aggregate online sales across tracked retailers amounted to $523M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 27% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
71%
Desktop
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Adult retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Adult retailers, with performance tracked over time.
