GRIPS CUSTOMERS & RESEARCH PARTNERS
Adult intimate products including toys, accessories, and pleasure devices for personal wellness. Offers discreet shopping with a diverse selection of body-safe items.
50M
11M
2.0-2.5%
$100-200
60+
Adult Toys and Accessories's aggregate online sales across tracked retailers amounted to $582M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 21% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
70%
Desktop
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Adult Toys and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Adult Toys and Accessories retailers, with performance tracked over time.
