GRIPS CUSTOMERS & RESEARCH PARTNERS
Mature on Grips — e-commerce revenue performance across 8 tracked industries and 200+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.
97M
28M
2.5-3.0%
$100-200
200+
Mature's aggregate online sales across tracked retailers amounted to $1.01B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 9% from Dec to May.
Identify the top traffic channels driving growth across Mature retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Mature retailers, with performance tracked over time.
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Cannabis and Accessories
90+ retailers tracked
Adult Toys and Accessories
60+ retailers tracked
Adult Wellness
50+ retailers tracked
Cannabis Lifestyle Accessories
40+ retailers tracked
Adult Intimate Apparel and Accessories
30+ retailers tracked
Adult
20+ retailers tracked
Firearm Accessories and Training
10+ retailers tracked
