Home/Insights/Industries/MatureIndustry Intelligence — Apr 2026

Mature

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Mature on Grips — e-commerce revenue performance across 8 tracked industries and 200+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

95M

Revenue
Apr 26

28M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

200+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Mature Annual Revenue and Growth

Mature's aggregate online sales across tracked retailers amounted to $1.01B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$1.01B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Mature monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 7% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Mature

BY REVENUE

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Mature traffic channels

Identify the top traffic channels driving growth across Mature retailers, and see how channel performance has shifted over time.

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Mature Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Mature retailers, with performance tracked over time.

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Mature top markets

Explore the key markets for Mature — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Mature retailer rankings

See how retailers rank within Mature and worldwide by revenue, traffic and growth.

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