GRIPS CUSTOMERS & RESEARCH PARTNERS
Adult intimacy and wellness products designed for personal satisfaction and relationship enhancement.
72M
17M
3.0-3.5%
$100-200
50+
Adult Wellness's aggregate online sales across tracked retailers amounted to $783M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 15% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
68%
Desktop
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Adult Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Adult Wellness retailers, with performance tracked over time.
