GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaporizers, smoking accessories, and cannabis paraphernalia including pipes and grinders. Products for both recreational and herbal use with various consumption methods.
16M
5.7M
2.0-2.5%
$100-200
90+
Cannabis and Accessories's aggregate online sales across tracked retailers amounted to $150M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 20% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 90+
Identify the top traffic channels driving growth across Cannabis and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Cannabis and Accessories retailers, with performance tracked over time.
